21 Best Women in Influencer Marketing in 2025

Women in influence marketing are individuals who use their authenticity, confidence, and interactive communication to shape opinions, build trust, get engagement on social media platforms, and serve as a connector between brands and consumers.

The importance of influence marketing in 2025 lies in its evolution as a full-funnel marketing strategy that goes beyond brand awareness to bring conversions and customer loyalty. Influencers facilitate personal connections through authentic and engaging content, which makes influencer marketing a powerful sales generator in a crowded digital landscape.

Women play a major role in influence marketing by embodying core strategies such as authenticity, confidence, and interactivity required for building trust and engagement. Female influencers often excel in creating relatable and sincere content that resonates emotionally with their followers.

Here is a list of the 21 best women in influence marketing in 2025.

• Fidji Simo: Fidji Simo is the CEO of Instacart, who led the company through a record-breaking IPO and growth phase.

• Rima Hassan: Rima Hassan is a Franco-Palestinian MEP and human rights lawyer advocating for Palestinian and refugee rights.

• Sol Rashidi: Sol Rashidi is an Amazon tech leader who specializes in AI and data strategy innovation.

• Rania A. AI-Mashat: Rania A. AI-Mashat is an Egyptian Minister focused on economic development and women’s empowerment.

• Julie Chapon: Julie Chapon is the CEO of the Yuka app, which promotes healthier food choices and consumer rights.

• Mary Barra: Mary Barra is the CEO of General Motors, who leads the electric vehicle transition.

• Varaidzo Felistus Kativhu: Varaidzo Felistus Kativhu is an education activist who empowers girls and underrepresented youth globally.

• Lilly Singh: Lilly Singh is a Canadian comedian and influencer who promotes diversity and positivity.

• Lara Acosta: Lara Acosta is a leading LinkedIn influencer known for her personal branding expertise.

• Huda Kattan: Huda Kattan is the founder of Huda Beauty, which is globally famous for its impressive cosmetics.

• Ann Handley: Ann Handley is a marketing expert and bestselling author recognized for digital content leadership.

• Janet Truncale: Janet Truncale is Global Chair and CEO of EY, focused on diversity and talent empowerment.

• Alex Cattoni: Alex Cattoni is an award-winning copywriter who supports authentic storytelling.

• Salomé Saqué: Salomé Saqué is a journalist and advocate for social equality, ecology, and women’s rights.

• Gabriela de Queiroz: Gabriela de Queiroz is the director of AI at Microsoft and regularly promotes AI innovation.

• Cara Schwartz: Cara Schwartz is a marketing veteran and founder of Fearless Media, which is recognized for its leadership.

• Christine Lagarde: Christine Lagarde is the President of the ECB championing gender equality and economic stability.

• Ursula von der Leyen: Ursula von der Leyen is the President of the European Commission and focuses on European unity and climate action.

• Tammy Henault: Tammy Henault is an award-winning global marketing leader with expertise in brand engagement.

• Sara Blakely: Sara Blakely is the founder of Spanx and a champion of female entrepreneurship.

• Hala Taha: Hala Taha is the founder of YAP Media and a podcast host who inspires entrepreneurs and creators.

1. Fidji Simo

Fidji Simo is the CEO of Instacart and co-founder of the Metrodora Institute, which focuses on neuroimmune conditions. The co-founder of Metrodora Institute’s background at Meta helps her combine technology and health to create innovative solutions in grocery and healthcare. Simo is committed to supporting communities and advancing medical research, especially for underfunded diseases that mainly affect women. The posts often highlight her passion for empowering entrepreneurs and improving customer experiences through technology.

2. Rima Hassan

Rima Hassan is a Franco-Palestinian member of the European Parliament and a human rights lawyer. The human rights lawyer’s work focuses on advocating for Palestinian rights and addressing refugee issues. Rima leads the Observatory of Refugee Camps to raise awareness about the living conditions in camps worldwide. Rima’s social media highlights political activism, particularly in relation to the Israeli-Palestinian conflict, and supports various humanitarian causes.

3. Sol Rashidi

Sol Rashidi is a well-known Amazon tech leader who focuses on AI and data strategies. Patents under Rashidi’s name highlight innovation and expertise in technology. Rashidi’s leadership experience includes multiple C-suite positions where data and AI integration have been major priorities. The knowledge Rashidi shares covers topics like self-taught professionals, leadership in technology, and the evolution of AI applications in business.

4. Rania A. Al-Mashat

Rania A. Al-Mashat is the Minister of Planning, Economic Development, and International Cooperation in Egypt. This lady’s background also includes being the minister of tourism. Rania worked as an advisor at the IMF and held important roles in promoting sustainable growth and international teamwork. This lady focuses on helping Egypt grow its economy, build partnerships, and support women’s empowerment. Rania’s social media also shows her dedication to Egypt’s economic progress and global cooperation.

5. Julie Chapon

Julie Chapon is the co-founder and CEO of Yuka, an app that helps people choose healthier foods by showing clear information about product ingredients. The company is based in New York and focuses on raising awareness about food additives and consumer rights. Yuka’s success includes legal wins against food industry groups, reflecting a strong commitment to better nutrition standards. Julie’s active advocacy and outreach efforts show that community involvement is also an important part of bringing change.

6. Mary Barra

Mary Barra is the Chair and CEO of General Motors and leads the company towards an all-electric future. GM’s progress in electric vehicles, dedication to sustainability, and strong financial results feature prominently in her posts. Mary emphasizes teamwork, innovation, and core values that shape the company’s business choices. The important topics she talks about are leadership insights, career development, and the automotive industry’s growth, especially in electric and autonomous vehicles.

7. Varaidzo Felistus Kativhu

Dr. Vee Kativhu is a well-known girls’ education activist and founder of Empowered By Vee, which helps young people from underrepresented groups get better access to education. Vee has obtained degrees from Oxford and Harvard that reflect her strong academic background, and her leadership roles include being a Young Leader at the United Nations. The United Nations focuses on youth empowerment and equal education. Awards like the Diana Legacy Award and features in British Vogue highlight influence, while content inspires students worldwide on education, personal growth, and PhD challenges.

8. Lilly Singh

Lilly Singh is a Canadian comedian, actress, and writer known for her successful YouTube channel and late-night TV show. Singh has won several awards and gained millions of followers. The bestselling book authored by Singh combines personal stories with helpful life advice and inspires readers with humor and positivity. Lilly’s work promotes representation and encourages people to embrace their unique paths.

9. Lara Acosta

Lara Acosta is a top LinkedIn influencer and entrepreneur known for her rapid growth and strong personal brand. This is the only female LinkedIn influencer with approximately 260,000 followers. Acosta’s success comes from her expertise in building personal brands, storytelling, and helping others grow online businesses. Lara’s content inspires and guides many professionals and makes her a leading voice in the LinkedIn community, and her YouTube channel contains tips to make it big on LinkedIn.

10. Huda Kattan

Huda Kattan is the founder and CEO of Huda Beauty, a global cosmetics brand that started with a $6,000 investment in false eyelashes. The brand quickly gained fame after celebrities like Kim Kardashian used its products, and grew into a billion-dollar company known for inclusivity and quality. Kattan’s influence extends beyond makeup; she built a large social media following through transparency and engagement. The bestselling biography about Huda Kattan shares her inspiring journey from makeup artist to beauty mogul and highlights her passion for makeup.

11. Ann Handley

Ann Handley is a marketing expert known for her bestselling books like Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules. Handley founded ClickZ, one of the earliest digital marketing resources, which led to the start of her influential career. Ann is recognized as one of the top female marketers and was ranked by Forbes in 2011 among the most powerful female social media influencers. The marketing expert regularly contributes to major publications such as IBM, the Wall Street Journal, Entrepreneur, NPR, and Huffington Post, and shares her marketing wisdom.

12. Janet Truncale

Janet Truncale is the Global Chair and CEO of EY, and her leadership there focuses on confidence, collaboration, and empowering talent, especially women in business. This leadership also focuses on confidence, collaboration, and empowering talent, especially women in business. Janet believes that emphasis on diversity and the role of multigenerational teams is essential for bringing innovation and addressing global economic challenges. The CEO of EY also supports initiatives to strengthen organizational culture and serves on several influential boards.

13. Alex Cattoni

Alex Cattoni is an award-winning copywriter and founder of The Copy Posse, a community of authentic copywriters who help brands grow through powerful storytelling. Alex’s main goal is teaching, as she has a popular online course and a YouTube channel where she shares valuable tips and strategies for free. The focus is on empowering writers to create impactful marketing content and build successful careers. Alex’s passion for education and creativity makes her a trusted voice in the copywriting world.

14. Salomé Saqué

Salomé Saqué is a journalist and author who focuses on social inequalities, ecology, and women’s rights. The book Sois jeune et tais-toi explores the struggles young people face today due to economic and environmental crises. Journalism by Saqué often addresses the rise of fascism and critiques extremist politics. The advocacy for women’s rights in journalism and creating safer digital spaces for female creators are important themes in public discussions that Salomé conducts regularly.

15. Gabriela de Queiroz

Gabriela de Queiroz is a part of the AI sector and currently serves as the Director of AI at Microsoft, and also provides advice to startups. The prominent figure in the AI sector is active on social media and involves herself in AI events, collaborates with industry leaders, and shares her personal experiences. Gabriela’s social media content focuses on AI innovation and professional development that engages individuals belonging to the technology sector and aspiring entrepreneurs.

16. Cara Schwartz

Cara Schwartz has more than 25 years of experience in marketing and is the founder of Fearless Media. This marketing expert has won prestigious awards and honors and serves as the Executive Vice President of Tangible Media, helps the organization earn millions of dollars. The Entrepreneur Magazine also gave her an award for being one of the leading female founders back in 2019.

17. Christine Lagarde

Christine Lagarde is the President of the European Central Bank and the first woman to hold this role. A lawyer by training with extensive experience in international finance, she was the Managing Director of the IMF before joining the ECB. Leadership under Lagarde focuses on promoting gender equality, economic stability, and tackling global issues such as inflation and climate change. Lagarde’s social media posts highlight the importance of empowering women, engaging youth, and promoting economic growth.

18. Ursula von der Leyen

Ursula von der Leyen is the President of the European Commission and the first woman to hold this position. The lady handled challenges during her tenure, such as guiding the EU during the COVID-19 pandemic, the energy crisis, and Russia’s aggression against Ukraine. Leyen is committed to building a strong, resilient, and competitive Europe, which underpins her work, with a focus on democracy, climate change, and international cooperation. Public discussions by von der Leyen often highlight EU policies and support for Ukraine and reflect her deep dedication to European unity and global leadership.

19. Tammy Henault

Tammy Henault is an award-winning global marketing leader with over 20 years of experience. Leadership roles include Chief Marketing Officer of the NBA, where she drove global fan engagement and digital innovation. Tammy’s marketing achievements cover successful brand launches like Paramount+ and lauded campaigns for major shows and events. Forbes ranked her in the #28 position in 2024 in the World’s Most Influential CMOs list, and she stands out due to her expertise in integrated marketing strategies, team leadership, and creating cultural relevance.

20. Sara Blakely

Sara Blakely is the founder of Spanx and Sneex, a mother of four, and a strong supporter of women’s empowerment. Entrepreneurship and personal growth are the main themes of her social media, where she shares motivational insights and lessons from her journey. Sara also highlights the challenges and victories of being a female entrepreneur and inspires other women to succeed in business. The story of Blakely’s journey from designing footless pantyhose to building a billion-dollar company resonates deeply with aspiring businesswomen.

21. Hala Taha

Hala Taha is the founder and CEO of YAP Media and host of the popular Young and Profiting podcast. The podcast ranks as a top education and self-improvement show with millions of downloads and features interviews with leading entrepreneurs and celebrities. YAP Media is a successful social media and podcast marketing agency serving top clients and growing rapidly. Taha also offers courses and keynotes on podcasting, social media, and entrepreneurship, and inspires others with her journey from corporate marketing to a growing business owner.

What role do women play in influence marketing?

The role women play in influence marketing is by driving content creation, building authentic connections, and shaping consumer trust. They dominate influencer monetization, particularly on platforms like Instagram and TikTok, and influence the majority of purchasing decisions and make them brand ambassadors.

What are some types of influencers?

Some types of influencers include makeup and beauty influencers who specialize in cosmetics and skincare, short-form video influencers who create engaging clips on platforms like TikTok and Instagram Reels, and lifestyle influencers who cover daily life and trends. There are fashion influencers showcasing style and clothing, and niche creators such as food, health, travel, gaming, and family influencers.

What are the major influencer marketing platforms for women?

The major influencer marketing platforms for women include Instagram and TikTok, which are popular for visual and short-form video content. LinkedIn and X (formerly Twitter) serve professional and conversational influencer marketing needs, respectively. Other notable platforms include YouTube for long-form video content.

Why is it important to use women for influence marketing?

It is important to use women for influence marketing to achieve authentic engagement, purchase influence, diverse representation, create relatable content, and for long-term partnerships.

Women influencers have an influencer marketing strategy that includes sharing their real stories and feelings, which makes their followers trust them. This trust means people listen and interact more with the brands they promote.

Women often decide what to buy for themselves and their families. Female influencers recommend products, and their followers are more likely to buy them. This makes marketing campaigns more successful in increasing sales.

Female influencers reach different groups of people and help brands connect with a variety of customers. They show many perspectives and styles, which make the brand more appealing to people.

Women create content that feels personal and easy to relate to. Their followers see them as friends who share useful tips and honest reviews. This makes followers more interested and willing to try the products.

Female influencers often stick with brands for a long time and help build ongoing support. This loyalty helps brands get better results and more trusted recommendations over time. It creates lasting relationships between the brand and the audience.

How to choose the best women influencer for your business marketing?

To choose the best women influencer for your business marketing, consider factors such as define your target audience, check authenticity and engagement, match brand values and style, evaluate content quality, and review past campaign performance.

Clearly know who your customers are, their interests, and demographics. This helps you find an influencer whose followers match your ideal audience and follow influencer marketing trends. Then you can make sure that your message reaches the right audience effectively.

Look beyond follower counts to real engagement, like comments and shares. Genuine interaction means followers trust the influencer. Use tools to identify fake followers and understand true influence.

Choose influencers whose personality and content style fit your brand image. This ensures the partnership feels natural and believable. Consistency in messaging strengthens brand credibility.

Review the influencer’s past posts for professionalism and creativity. High-quality content reflects well on your brand and attracts more attention. Check if their style suits your campaign goals.

Ask for case studies or results from previous brand partnerships. Successful past campaigns of an influencer show that people trust them and find their content reliable. This data supports better decision-making.

What makes influencer marketing women successful?

The reasons that make influencer marketing women successful are their authentic and relatable content, which builds strong trust with followers. They tend to engage deeply with their communities and create loyal audiences. Women influencers also have a significant impact on purchase decisions, which makes their recommendations highly persuasive and effective in bringing sales.

Which industries do the top female influencers dominate?

The industries that top female influencers dominate include beauty and cosmetics, fashion, lifestyle, health and wellness, and fitness. They also have a strong presence in parenting, food, and travel sectors. These industries benefit from their authentic storytelling and ability to connect deeply with niche audiences.

How can brands collaborate with the best women in influence marketing?

The brands can collaborate with the best women in influencer marketing through influencer agencies to make sure clear communication and alignment of goals. It’s important to give influencers creative freedom while providing clear guidelines to keep campaigns authentic and on-brand. Building long-term relationships and measuring campaign performance helps optimize future collaborations and creates lasting audience trust.

Are micro-influencers among the best women in marketing today?

Yes, micro-influencers are among the best women in marketing today because they offer authentic connections with their followers. A micro-influencer has a smaller, engaged audiences that trust their recommendations more, which leads to higher engagement and purchase intent. Brands also benefit from their relatability and cost-effectiveness and achieve better results than large influencers.

How do these women measure success in influence marketing?

These women measure success in influence marketing mainly by tracking audience engagement, such as likes, comments, and shares, which indicate strong follower interaction. They also monitor audience growth and link traffic to assess how well their content drives interest and visits. The conversions and sales generated from their campaigns show their success.

Why are women leading the influence marketing industry?

Women are leading the influencer marketing industry because they make up the majority of influencers and bring creativity, authenticity, and a personal touch to their content. Their ability to connect emotionally and build trust with their audiences drives stronger engagement and brand loyalty.

How do women use AI to improve influencer marketing content?

Women use AI to improve influencer marketing content by creating personalized, high-quality posts faster and more efficiently. The AI in influencer marketing analyzes follower behavior to customize content that connects deeply with their audience. They also optimize posts for SEO and engagement timing to help influencers maximize their reach.

What is the future of women in LinkedIn influencer marketing?

The future of women in LinkedIn influencer marketing is bright since women are increasingly becoming thought leaders and creating content on the platform. They bring high engagement by sharing authentic insights, building trust, and shaping industry conversations.