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About Socially Powerful

Socially Powerful is a global digital marketing agency specializing in influencer marketing, social media strategy, paid media activation, content production, and social media management. It has a global presence with deep local expertise and has offices in the UK, US, Europe, China, and Dubai.

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why us
What Is Socially Powerful?

Socially Powerful is a global influencer marketing and social media marketing agency engineered to help brands win in the attention economy across platforms like Instagram, TikTok and YouTube.

We partner with leading brands to create culturally relevant, performance-driven social and influencer campaigns that cut through the noise and deliver measurable ROI (return on investment).

The mission of Socially Powerful is to empower brands to connect with audiences through strategic storytelling, creator collaborations, and platform-native content.

We are positioned as a full-service, social-first agency that brings together strategy, media, tech, and creativity to shape brand narratives that matter across all major social media platforms, worldwide.

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OUR STORY

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THE HISTORY...SO FAR

People often ask us, what's your story? How did Socially Powerful become a thing? What were you doing before Socially Powerful?



You can find out our history with the timeline below, where you can discover who we are and why we exist.



So, hello, we're Socially Powerful.

Rewind to the begining

Remember the times before social media existed?

No?

Well, we do.

James, the Founder, began writing his own story from 2006 at the dawn of social media, becoming one of the world's best football freestylers, appearing in commercials with Ronaldinho, Lionel Messi, Gareth Bale and Cristiano Ronaldo. James was an early pioneer of the sport, working with NIKE, Pepsi Max, Microsoft, FIFA and the UEFA Champions League. You can find his old videos on YouTube if you look hard enough!

Tassilo (Head of Brand) and James became friends in 2006 when Tassilo was one of the world's elite parkour athletes and immediately hit it off. This turned into then travelling the world and performing under the banner of Nexus Europe. Again, search YouTube; you can find the early days of vlogging!

Together, they were engrained in social content and creativity from the inception of social media, experimenting at producing content and testing methods for what worked.

In their own right, they were influencers before influencers were even a thing.

Getting the band together

After going separate ways for a few years, James Founded a video content and production agency called Viral Media House, where Tassilo joined as one of the first employees.

The idea behind the agency was to create viral content for brands and distribute it across social platforms such as YouTube where brands began to experiment with social content.

In James' words, "Viral Media House in concept was brilliant, but what we were looking to do for brands was too early in the social marketing evolution."

"We had big ideas. But had no clients that would take the chance in buying them!"

"It got to the stage where I had to decide: keep going and keep the faith, or shut the whole thing down."

Then, what happened changed the shape of the agency entirely.

An opportunity to work on an influencer campaign, which the guys had zero knowledge of or experience in.

Somehow, we delivered a campaign in an industry we knew nothing about and had it trending #1 on Twitter.

Seemed like fate?

The birth

After James fumbling around with various agency names, Socially Powerful was born in early 2017, with the first agency website built in about 20 minutes.

Tassilo joined him on the journey, later becoming Co-Founder.

It was the right product at the right time, and we won fantastic clients in the agency's infancy, but we quickly realised we needed help.

We needed to learn about finance operations and enter Majid to join as the CEO - a management consultant from EY who brought in processes, a clear direction and how to budget.

Then we realised, whilst it was incredible to get marketing campaigns trending on social, how do we make sense of the data and show more than just the vanity numbers. In came Cyrille, an insight wizard from WPP.

The journey

From day 1 of starting the agency, Tass and James vlogged their journey, continuing a theme that had followed them their entire careers: creating content and being practitioners.

The content went out, whether a POV on the latest trending topics or vlogging their days in London going to meetings. Some good, some bad and some hidden from YouTube forever!

We decided to hire a video team before we had employees following Tass around as he toured the world visiting our clients from China to the US, Canada, and Europe.

The content produced was simply spectacular, and we will cherish it forever.

What happened next is something we could never have imagined...

The loss

While on one of his trips worldwide, meeting our clients, Tassilo started suffering from crippling back pain.

After several trips to the hospital, Tassilo received the news that he had been diagnosed with Leukaemia.

As with anything, Tassilo went into treatment full steam ahead, immersing himself in knowledge and discovering everything he could about Leukaemia.

He stayed involved in the business, doing anything he could to help build Socially Powerful whilst undergoing severe treatment. Which involved pitching to clients, working with the team on proposals, negotiating deals and giving keynote talks.

He took the vlog on the journey with him every step of the way, right to the end. We look back at every video he made with the fondest of memories.

In September 2018, Tassilo passed away, and we miss him every day.

Our first international office ??

In 2019, Socially Powerful launched our first international office in China. This was a bold move for us and we embarked on an exciting and transformative journey, with Beijing chosen as the destination of choice.

The decision to expand internationally marked the beginning of an incredible learning adventure, as Socially Powerful sought to navigate diverse cultures and markets while leveraging its expertise in social media and influencer marketing. This strategic step demonstrated the company's commitment to staying at the forefront of the industry and its dedication to serving clients worldwide.

The team expanded with incredible client wins via Huawei, ByteDance, Xiaomi, DJI, OPPO, OnePlus and many other major Chinese brands.

Going Stateside ??

In 2022, Socially Powerful achieved another significant milestone by launching its second international office, this time in the United States.

It served as a powerful statement, firmly planting the company's flag in the U.S. market. Socially Powerful's decision to establish a presence in the United States was driven by its remarkable growth and the recognition of the immense potential this market held for its social media and influencer marketing expertise. This strategic move reinforced the company's dedication to delivering exceptional services to its American clients while further solidifying its reputation as an industry leader.

Where are we now?

We've now built a global social marketing agency with over 80 employees globally (you can see some of them here), working with the biggest brands in the world to deliver best-in-class social campaigns.

We speak over 20 different languages.

We have offices in London, Europe, North America and the Middle East.

We've expanded from influencer marketing to an all-encompassing social-first marketing agency and truly believe we are only at the beginning of our agency story.

Watch what happens over the next few years; it will be an exciting journey.

The industry is here to stay; we're at the front of it, shaping it as we go.

The future?

Our focus is on technology, using AI to build solutions that give our agency the edge over the competition and help our clients achieve greatness across social media and unstoppable campaigns.

We're excited to evolve Socially Powerful over the coming years and have a clear vision for where the agency will be.

If you want to join us on this exciting journey, you know what to do if you're a brand, let's talk, and if you want to work for us, head to the careers page.

What Is the Story Behind Socially Powerful?

Socially Powerful was born from the grassroots of early internet culture long before the term “influencer” ever existed. It all began in 2006, when James Hacking, a world-renowned football freestyler, and Tassilo, an elite parkour athlete, were creating content, building communities, and pushing the limits of creativity on platforms like YouTube.

When founder Tassilo was diagnosed with leukemia, he courageously continued building the agency through treatment, pitching to clients, developing proposals, and sharing his journey via vlogs. He became part of our identity and even after his passing in September 2018, his legacy continues to inspire us every day.
 
Socially Powerful took its first major leap beyond the UK, in 2019, by opening an office in Beijing and partnered with Chinese giants like Huawei, ByteDance, Xiaomi, DJI, OPPO, and OnePlus. It was a bold move that reflects our dedication to global growth and cultural fluency. We entered the U.S. market in 2022 and established a transatlantic presence that reinforced our status as a truly global agency.
 
Socially Powerful has more than 100 employees today, speaking over 20 languages and offices across London, Europe, North America, and the Middle East. We have transformed from an influencer marketing startup into a social-first powerhouse.

When Was Socially Powerful Founded?

Socially Powerful was founded in 2017, but its origin dates back to 2006 when the founders, James (football freestyler) and Tassilo (parkour athlete), began creating viral content on YouTube.

The agency evolved from this creator-driven movement into a global social and influencer marketing company.

Who Is the Founder of Socially Powerful?

James Hacking is the founder of Socially Powerful. He is a world-renowned football freestyler who started as an early content creator in 2006 and built communities through viral videos and storytelling before founding the agency in 2017.

What Are the Core Values of Socially Powerful?

The core values of Socially Powerful are authenticity, creativity, performance, and community, which are outlined below:

Cultural Intelligence
At Socially Powerful, we stay ahead of other marketing agencies by understanding the nuances of global trends, communities, and digital behavior.
Performance First Approach
Everything we do at Socially Powerful is measured against impact and business outcomes, not vanity metrics.
Innovation
At Socially Powerful, we continuously evolve to provide smarter social and influencer campaigns, from AI-powered influencer tools to real-time trend tracking
Agility
Socially Powerful acts fast and adapts faster which cuts lead times from weeks to days to keep brands relevant.
Authenticity
Socially Powerful builds meaningful relationships between brands and audiences through social media creators who genuinely resonate.
Purpose-Driven
At Socially Powerful, we are committed to creating positive change through socially impactful marketing campaigns.

What Services Does Socially Powerful Provide?

Socially Powerful provides end-to-end social marketing services, from influencer campaigns and paid social to content production, community management and social commerce. Everything we do is built to help your brand connect authentically with the audience, spark real engagement and drive results across all social media platforms. Socially Powerful services are outlined below:

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Influencer Strategy and Planning

Socially Powerful provides full-funnel influencer strategies including campaign architecture, blueprints, and toolkits according to your brand objectives.

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Creative Ideation

Socially Powerful offers award-winning, social-first creative concepts rooted in culture and are designed to be executed through influencers in native formats.

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End-to-End Influencer Campaigns

Socially Powerful offers large-scale, tech-enabled influencer marketing with in-house tools (ARIA, CRM) for targeting, management, and optimization.

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Agile Trend-Led Content

Socially Powerful provides real-time, trend-based content creation using data from social, search, and sales signals to stay ahead of cultural moments.

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Seeding and Gifting Campaigns

Socially Powerful offers scalable product seeding with automated influencer outreach which is designed for efficiency and high posting rates.

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Paid Media and Sparking

Socially Powerful gives paid amplification of influencer content which  is backed by media planning and performance forecasting.

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Event Production

Socially Powerful offers social-first experiential activations with influencer or consumer engagement, content creation, and shoppable technology integration.

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Affiliate Marketing and Social Commerce

Socially Powerful provides influencer-driven affiliate programs with integrated tracking to convert engagement into sales.

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Podcast Studios

Socially Powerful provides creators and brands with full-service developed podcasts and brand access networks.

What Types of Campaigns Does Socially Powerful Manage?

Socially Powerful develops and manages a range of social, influencer, and digital campaigns customized for global brands according to their goals and desired platforms.

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What Are The Goals Of Our Campaigns?

The top campaigns executed by Socially Powerful, categorized by their primary goals and objectives, are outlined in the sections below:

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    Brand Awareness Campaigns

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    Socially Powerful develops high-reach influencer campaigns across platforms like TikTok, YouTube, and Instagram which boost brand visibility and cultural relevance.

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    Performance and Conversion Campaigns

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    Socially Powerful manages influencer and affiliate activations, like Amazon Creator Marketplace and TikTok Shop Lives, designed to generate measurable sales and leads.

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    Advocacy and Seeding Campaigns

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    Socially Powerful develops product gifting and VIP creator programs executed at scale, with 100k+ recipients annually, to build brand trust and organic advocacy.

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    Event and Experience Campaigns

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    Socially Powerful manages experiential activations by combining live influencer events, content production, and tech to create shoppable and buzz-worthy moments.

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    Always-On Influencer Programs

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    Socially Powerful develops and manages long-term influencer relationship campaigns to build continuity, brand loyalty, and consistent content pipelines.

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What Campaigns Does Socially Powerful Execute On Each Platform?

The campaigns executed by Socially Powerful, categorized by the platforms on which they were activated, are outlined in the sections below:

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    TikTok Takeovers and Creator-Led Trends

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    Socially Powerful manages short-form native content designed to tap into trending formats and Gen Z culture through creator collaborations.

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    Instagram Reels and Story Series

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    Socially Powerful manages visual storytelling through influencers and brand ambassadors with swipe-up links, branded templates, and high-quality visuals.

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    YouTube Influencer Campaigns

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    Socially Powerful provides long-form creator content for deeper storytelling, unboxings, and lifestyle integrations, which is sometimes paired with SEO and search-driven strategy.

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    LinkedIn Thought Leadership

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    Socially Powerful manages B2B influencer campaigns for clients like Amazon and ASUS targeting professional audiences with strategy-led creator content.

Why you need us?

At Socially Powerful, we thrive in the dynamic landscape where influencers, social media, and advertising converge, helping brands navigate this intricate interplay with finesse, ensuring they stay at the forefront of what's possible and stand out.

Boasting a global network of social media experts strategically positioned across all continents, we possess the capability to execute impactful social-first marketing campaigns that span the entire globe.

200M+

Influencer Database

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Global Influencer
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With Local Insights

email icon mena@sociallypowerful.com pin icon CNN Building, 2 King Salman Bin Abdulaziz Al Saud St, Dubai. 2 شارع الملك سلمان بن
email icon asia@sociallypowerful.com pin icon North Taikoo Li, 11 Sanlitun Road, TWR N3 3/F, Beijing, China
email icon usa@sociallypowerful.com pin icon 30 Wall Street 8th Floor New York, NY, US 10005
phone icon +44 (0) 203 735 9054 email icon tellmemore@sociallypowerful.com pin icon 154-160 Fleet Street, EC4A 2DQ

Socially Powerful is a global influencer marketing agency with local insights, operating across the UK, USA, Europe, China, and the Middle East. Our hubs in London, New York, Dubai, and Beijing create impactful campaigns tailored to each regional market.

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IT Cosmetics
L'Oréal
Primark
AbInBev
Hyundai
Toyota
Tencent
ASUS
YSL
Savage Fenty
Biolage
Beko
Republic of Gamers
Lenovo Legion
TikTok
G Star Raw
Polo Ralph Lauren
Crocs

Team

Our agency leadership team understands the nuances of influencer marketing, the power of social media, and the intricacies of effective advertising.

At Socially Powerful, our founders and team embody a unique blend of passion, expertise, and visionary thinking for social marketing. Our agency team constantly pushes boundaries and challenges the social marketing industry's status quo, aiming to deliver exceptional results for our clients.

With an insatiable drive for innovation and a deep understanding of the ever-evolving digital landscape, our founders and team possess the entrepreneurial spirit needed to drive Socially Powerful forward, shaping the future of social media marketing.

James Hacking

Founder - Chief Playmaker

james hacking founder socially powerful

Majid Bahi

CEO

majid bahi founder socially powerful

Coralie Hampson

Business Director

coralie hampson business director socially powerful

Francesca Bragaglia

Head of Client Services

head of client services socially powerful

Emily Arcedeckne-Butler

Global Account Director

global account director socially powerful

Jessica Smith

US Business Lead

usa business lead

Natasha Woollard

Head of Campaigns

head of campaigns socially powerful

Petar Simjanoski

Head of Product Development

head of product development socially powerful

Frequently Asked
Questions

Social media platforms that Socially Powerful specializes in include TikTok, Instagram, YouTube, Facebook and more. It uses influencer-driven strategies according to each social platform’s unique content styles and audiences for maximum engagement and performance for clients.

Social media channels that Socially Powerful specialize in are given below.

 

  • TikTok: Socially Powerful harnesses trend-driven, high-reach short-form content, creator-led storytelling, live shopping, and viral sound-based formats, so that brands thrive on TikTok.
  • Instagram: Socially Powerful drives engagement and aesthetic appeal with Reels, Stories, Grid content, and influencer-led visual campaigns designed according to Instagram’s unique ecosystem.
  • YouTube: Socially Powerful provides long-form influencer content, unboxings, brand storytelling, and episodic series on YouTube, optimized with detailed performance tracking.
  • LinkedIn: Socially Powerful elevates brands through B2B influencer campaigns, thought leadership content, and executive positioning designed specifically for LinkedIn’s enterprise audiences.
  • Facebook: Socially Powerful maximizes results on Facebook through community engagement strategies, paid social retargeting, and legacy audience campaigns.
  • Twitter/X: Socially Powerful allows brands to stand out on Twitter/X with reactive marketing, timely social commentary, and influencer-led cultural takes.
  • Twitch: Socially Powerful orchestrates live-streaming collaborations with gaming and lifestyle influencers on Twitch which creates immersive brand activations that resonate.
  • WeChat and Weibo (China): Socially Powerful crafts China-specific social campaigns on WeChat and Weibo and partners with local KOLs (key opinion leaders) to drive genuine engagement.
  • Pinterest: Socially Powerful specializes in visual search-based content, influencer mood boards, and seamless eCommerce integrations on Pinterest.
  • Reddit: Socially Powerful activates community-native influencer and social storytelling campaigns on Reddit which reach niche forums where conversations matter most.

Socially Powerful has worked with high-profile global brands like L’Oréal, Primark, Yves Saint Laurent, Yves Saint Laurent and more. These top clients are from industries such as beauty, fashion, technology, automotive, retail, lifestyle, and gaming.

 

Leading clients of Socially Powerful are given below.

 

  • Amazon
  • L’Oréal
  • Wella Company
  • ASUS
  • Levi’s
  • Lenovo
  • Pernod Ricard
  • Primark
  • Revlon
  • Philips Avent
  • Pampers
  • Medela
  • Fisher-Price
  • Oral-B
  • Gillette

You should work with Socially Powerful because it creates impactful, data-driven social and influencer marketing campaigns for global brands like Toyota, L’Oréal and Hyundai. Their expert team blends creativity, cultural insight, and advanced technology to achieve measurable results across all social media platforms.

 

  1. Global Scale with Local Expertise: Socially Powerful delivers campaigns across 40+ countries, powered by culturally fluent teams who speak 20+ languages.
  2. End-to-End Capabilities: Socially Powerful manages every aspect of influencer and social media marketing in-house, from strategy to content to paid media.
  3. Performance-First Approach: Socially Powerful prioritizes outcomes that matter, such as brand lift, engagement, and conversions, not just vanity metrics.
  4. Trend-Led Agility: Socially Powerful slashes campaign lead times from weeks to days using proprietary tools like Aria and real-time data signals.
  5. Tech-Enabled Efficiency: Socially Powerful uses proprietary platforms, such as Aria, for precise influencer targeting, campaign automation, and detailed ROI tracking.
  6. Creative That Converts: Socially Powerful provides award-winning campaigns that blend cultural storytelling with measurable impact.
  7. Enterprise Ready: Socially Powerful has proven experience managing complex, multi-market campaigns for Fortune 500 companies and global brands.
  8. Purpose-Driven Mindset: Through Socially Powerful for Good, Socially Powerful runs purposeful campaigns that inspire action and drive social impact.

The awards and recognitions that Socially Powerful has received are given below.

 

  • David Ogilvy Awards 2024: Socially Powerful won Best Brand Transformation (Food and Beverage) award for the Kahlua “Stir Up” campaign.
  • OMMA Awards 2024: Socially Powerful won Finalist for our Influencer Trend Edit campaign for Amazon Fashion EU.
  • HelloPartner Top 30 Influencer Technology 2024: Socially Powerful won was named among the top influencer tech platforms for Aria.

Socially Powerful offers full-service management and provides end-to-end influencer marketing, paid social, and content production services. Their core focus remains on comprehensive campaign management, but they also provide expert social media consulting and strategic guidance to brands interested in standalone advisory or tailored consulting services alongside their hands-on offerings. On a broader level, the services of Socially Powerful include social and influencer marketing.

Socially Powerful works with all types of influencers across the full spectrum, from global celebrities to hyper-local niche creators.

 

The influencer ecosystem of Socially Powerful includes.

 

  • Macro Influencers: Socially Powerful works with high-reach personalities with hundreds of thousands to millions of followers, ideal for mass awareness and brand visibility.
  • Micro Influencers: Socially Powerful works with creators with smaller but highly engaged communities to deliver stronger authenticity and targeted resonance.
  • Nano Influencers: Socially Powerful works with everyday content creators with loyal local audiences that are perfect for driving trust, community influence, and grassroots advocacy.
  • Celebrity and Talent Influencers: Socially Powerful works with Socially Powerful Talent, our internal agency arm, manages top-tier influencer careers and brand deals at a global scale.
  • UGC Creators and Brand Advocates: Socially Powerful works with content creators who produce native-feel media customized for platform algorithms and paid media use.

Socially Powerful partners with a range of businesses, from global giants to fast-growing disruptors, across industries and business models.

 

Socially Powerful agency is purpose-built to serve the types of clients given below.

 

  • Enterprise Brands: Socially Powerful serves Fortune 500 and global companies with complex, multi-brand, and multi-market needs like Amazon, L’Oréal, and Huawei.
  • Consumer Product Companies (CPG/FMCG): Socially Powerful serves brands in beauty, haircare, skincare, health, food and beverage, and parenting. For instance Pampers, Foreo and Tangle Teezer.
  • Retail and Fashion: Socially Powerful serves high-street and DTC brands requiring visual storytelling and scalable content production. Primark and Levi’s are some of the top examples.
  • Tech and Electronics: Socially Powerful provides services to product-led brands in consumer tech and mobile like ASUS, Xiaomi, and OnePlus.
  • eCommerce and Social Commerce: Socially Powerful serves companies that rely on influencer-driven affiliate and live-shopping models, such as TikTok and Amazon Marketplace.
  • B2B Brands: Socially Powerful is well-positioned to support SaaS and hardware companies by leveraging LinkedIn and thought-leadership influencer campaigns.
  • Purpose-Led Organizations: Socially Powerful for Good offers specialized services for NGOs, advocacy groups, and mission-driven brands. It focuses on campaigns that create positive change and amplify meaningful messages.

The career opportunities at Socially Powerful are for those interested in influencer marketing, digital content and digital strategy as given below.

 

  • Roles Across Disciplines: Socially Powerful recruits for roles in strategy, paid media, content creation, influencer management, production, client servicing, and technology.
  • Idea Meritocracy: Socially Powerful encourages innovation and values new ideas from employees at all levels, regardless of tenure or background.
  • Progression and Growth: Socially Powerful provides bi-annual performance reviews, clear promotion criteria, and equal access to mentorship, and supports transparent and structured career progression.
  • Inclusive Hiring and Development: Socially Powerful ensures fairness and representation through structured interviews, diverse hiring panels, and internal promotions.
  • Hybrid Work Culture: Socially Powerful operates on a 3-day in-office model, promoting both flexibility and team connection.
  • Global Talent Network: Socially Powerful employs team members in offices across London, Dubai, New York, and Beijing, working in over 20 languages on international campaigns.
  • Support for Learning and Leadership: Socially Powerful supports employees with onboarding, training, coaching, workshops, and opportunities for cross-functional experience.

You can follow Socially Powerful on social media on the channels given below.

 

  1. Instagram: @sociallypowerful
  2. Facebook: @sociallypowerful
  3. X (Twitter): @socialpowerful
  4. LinkedIn: Socially Powerful
  5. YouTube: @SociallyPowerful
  6. TikTok: @sociallypowerful

You can contact Socially Powerful by reaching out via email at tellmemore@sociallypowerful.com or filling out the form given on the Socially Powerful contact us page.

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7+ Years Experience in Influencer Marketing Global Footprint Across London, New York, Beijing, Dubai and More 500M+ Social Impressions Delivered $30M Annual Agency Revenue