Influencer Session with Blaine Musca

Socially Powerful interviewed Blaine Musca (@beachbumblaine) who is a travel and lifestyle influencer with over 201K followers and 13.4M likes on TikTok. Blaine started sharing her adventures after moving to Hawaii due to COVID where she gained rapid growth. She creates engaging short-form videos to showcase her love for the ocean, beach, and fashion content. Blaine prefers working with brands that align with her niche and values. She hopes to grow her platform further by focusing on inspiring others to step out of their comfort zones and follow their dreams.

Blaine Musca @beachbumblaine

We caught up with Blaine Musca, also known as @beachbumblaine. Blaine has amassed over 201K followers and 13.4M likes on TikTok, and 13K followers on Instagram by sharing her exciting travel and lifestyle diaries and encouraging others to step out their travel comfort zones.

Check out the interview below!

1. Tell us about your background and how you started to build your following. 

I grew up in Clearwater Florida, and didn’t have much of a social media presence until college! I studied health science while I was at UCF, and graduated early with the dream to move to Australia. Sadly Covid blocked that dream so I moved to Hawaii and started vlogging all my adventures, which is where I saw a ton of growth.

2. What inspired your love of travelling?

I honestly was inspired to travel by movies growing up. I sort of feel like I’m in one every time I go to a new place by myself and get to experience something completely different than what I’m used to.

3. Which platforms do you predominantly use? Which is your favourite?

My favorite and predominant platform to use is TikTok!

4.What type of content do you create, and which type works best for your audience?

I make a lot of vertical short form videos.

5. How would you define “influencer marketing”?

Using the right influencers to naturally market things to their audience they would actually use and love.

6. Have you worked with brands before? How do you decide which brands to work with?

Yes. I try to choose based on the relevancy to my niche—I also do a lot of ocean/beach/fashion type videos—and whether or not I would actually use the brand in real life, as well as the budget of the company.

7. How do you think influencer marketing will change over the next 12 months?

I think it will become pretty saturated with influencers so brand deals won’t be as broad and people will do more specific to their own niche product marketing.

8. How has influencer marketing changed since you began working within social media?

I think brands are starting to value TikTok as a marketing platform a lot more than Instagram.

9. Do you use any software to help create and edit your content?

Capcut.

10. How do you balance your online and offline lives?

Not well!

Just kidding! Lately I have been traveling full time so I really have taken a step back from the business side and just been content creating and living. It’s tough to differentiate the two sometimes though.

11. Which influencers inspire you?

Hannah Leigh, Lauren Bullen (gypsea_lust), and Emily Zeck (thatpineapplegirl).

12. Where would you like to take your career as an influencer?

I would like to grow my platform a lot in the next year so I can afford to get a place somewhere near the beach in Florida but have enough to go frolic around the world still. I hope to inspire everyone who watches my content to be able to take leaps to follow their dreams as I’ve done! I’m not sure I want to be an influencer forever but I would like to enjoy this opportunity while I have it.