Influencer Session with Liza Mace

Socially Powerful interviewed influencer Liza Mace @lizkeuu, who combines her love for fashion and rhythmic gymnastics to inspire her 17.6K followers. Liza’s passion for fashion and affordable shopping grew as she shared her finds and mass market sale updates to help her community save money. She primarily uses Instagram and TikTok with a preference for Instagram’s reels to get more engagement. Liza only collaborates with the brands that align with her values, like Mejuri and NA-KD. She believes micro-influencers will become as important as macro-influencers in the coming year. Liza’s goal is to be a fashion inspiration that helps people find their style without overspending.

Liza Mace @lizkeuu

We caught up with Liza Mace to discuss all things fashion and rhythmic gymnastics! Liza—better known as @lizkeuu on TikTok—is a go-to influencer for fashion inspo and aims to help her 17.6K followers (and more!) find their individual style at discounted prices.

Check out the interview below!

1. Tell us about your background and how you started to build your following. 

Because I was always really into fashion, once I discovered my interest for social media and content creation a couple of years ago, I instantly knew what field I should go for. In today’s social media world, I believe it can be challenging to stay true to oneself, but one of my personal goals has been to do so.

This is why I only share anything I am truly passionate about. For instance, my fashion finds—I always share my recent purchases and the places I got these from. I also think that one of the realities is affordable shopping; I have seen a major increase in following after I began sharing mass market sale updates, valuable shopping tips and ways to save money when shopping.

2. What is it about rhythmic gymnastics that keeps your passion ignited and do you think, if any, there are links between your love for both this and fashion?

I have been doing rhythmic gymnastics professionally since I was 5 years old and 21 years later I love and enjoy it even more. When I first moved to London 7 years ago, I was both a competitive gymnast and a coach. It motivates me and brings me a lot of joy when I see the progress my gymnasts make. Their success is my success. I feel like I am making a difference in every child’s life by being a role model and that drives me to be the best I can be for them.

I do not think my passion for fashion arose from rhythmic gymnastics, but we do wear beautiful sparkly leotards for competition, so rhythmic gymnasts are kind of used to having to look pretty!

3. Which platforms do you predominantly use? Which is your favourite?

I use both Instagram and TikTok. Although Instagram is my favourite, I have seen a rapid growth and a better engagement on TikTok.

4. What type of content do you create, and which type works best for your audience?

I mostly create videos for both TikTok and Instagram. I post photos on Instagram too, but Reels have lately been my main focus. The length of my videos on TikTok does not seem to matter as long as the information I provide is valuable to people.

The most important part is the hook in the beginning of the video, it determines whether the video will be watched further on. As for Instagram, I used to write long-reads, and, although the information I provided was valuable, these posts did not seem to perform as well as Reels do now (too bad posts can only be seen by followers!)

5. How would you define “influencer marketing”?

Influencer marketing is marketing done through social media influencers. Using their existing followers, influencers promote brands’ goods or services through product placement and endorsements.

6. Have you worked with brands before? How do you decide which brands to work with?

I have previously worked with such brands as Mejuri, Monica Vinader, NA-KD Fashion, Black Insomnia Coffee, SmileTime, Linjer and Lovoir. When collaborating with brands, I generally prefer marketing those products/services that either correlate with my own values/artistic vision or that demonstrate fresh product ideas.

7. How do you think influencer marketing will change over the next 12 months?

Influencer marketing used to mostly be done through bloggers and content creators with a significant amount of followers. Today, micro-influencers are also in demand as they often have a better sense of community with their followers. I have a feeling micro-influencers will become equally as important as those with a million of followers in the next year or so.

8. How has influencer marketing changed since you began working within social media?

I have seen an increase in brands’ interest to collaborate since I started working in social media. I have already worked with 7 brands and did not expect to partner with so many at the very start of my social media journey!

9. Do you use any software to help create and edit your content?

I heavily rely on InShot and sometimes use Final Cut Pro for editing my videos. For photo editing I use VSCO.

10. How do you balance your online and offline lives?

I write up a weekly content plan, then dedicate one-two days a week for filming; it really helps to stay organised and persistent. I do a lot of editing on the tube on my way to work—very time efficient!

11. Which influencers inspire you?

@valerialipovetsky is my biggest inspiration.

12. Where would you like to take your career as an influencer?

I hope to be a fashion inspiration who helps people find their style. Growing up I struggled to find mine and not spend too much at the same time. I hope to solve that problem for as many people as possible! Also, it would be an absolute dream come true to reach the point where I get to attend annual fashion weeks.