Top 15 Irish Influencers Spreading Irish Style, Storytelling, and Creativity Across the Globe

Today’s leading Irish influencers aren’t just sharing beautiful photos or trendy videos; they’re building vibrant communities and connecting with audiences around the world. By fusing their creativity with real-life glimpses into their daily lives, these creators are reinventing what it means to inspire online, whether it be in the fields of fashion and beauty, travel, fitness, cooking, or gaming. Here are 15 influencers that you’ll definitely want to follow this year.

Rozanna Purcell @rozannapurcell 

Roz Purcell is an author, chef, and passionate adventurer from Tipperary, Ireland. She first rose to fame at 19 as Miss Universe Ireland, but it was stepping away from modelling that allowed her love for the outdoors to take centre stage. Now a leading voice in Ireland’s hiking community, Roz shares breathtaking trails, practical tips, and the joy of exploring the country’s wild landscapes from coastal cliff walks in Clare Island to forest paths in Wicklow. Roz inspires her audience to get outside, get moving, and savour every step of the journey.

Cassie Stokes @cassiestokes

Cassie Stokes is one of Ireland’s most celebrated culinary content creators. With over 400,000 followers across TikTok and Instagram, she explores everything from cosy pubs, family-run bakeries, to modern restaurants and wine bars. What sets Cassie apart is her storytelling: she doesn’t just taste the food, she meets the owners, asks about its history, and captures the atmosphere that makes each place unique. Through her immersive and heartfelt, she aims to share the beauty and diversity of Irish cuisine with audiences at home and abroad, celebrating each plate and the story behind it. 

Keilidh Cashell @keilidhmua

Captivating over 2 million makeup lovers on TikTok and Instagram, Keilidh Cashell is Ireland’s most-followed beauty influencer. She shares daily tips, viral product reviews and seasonal tutorials from flawless festive looks to her iconic Grinch transformation for Halloween. Her love for makeup grew into a thriving career and the creation of KASH Beauty, a luxury yet affordable brand that’s vegan and cruelty-free. Beyond her own brand, Keilidh has collaborated with global icons such as MAC Cosmetics and Charlotte Tilbury, and served as a judge on RTÉ’s Glow Up Ireland.

Donal Skehan @donalskehan

Donal first came into the food scene back in 2006 when he started a food blog called “Good Mood Food”, before working for British chef Jamie Oliver’s channel, “FoodTube”. Today, he shares home-cooked recipes on TikTok and YouTube from hearty pastas and vibrant Asian-inspired dishes to indulgent deserts. Beyond viral videos, he has published 11 cookbooks and has made appearances in numerous cooking series on BBC, Food Network, RTE and FOX, cementing his place as one of the most recognisable Irish faces in modern home cooking. 

Sean Hammond  @holidaywithhammond

An Irish content creator with over 800,000 followers, 26-year old Sean is a rising star in travel storytelling. His passion for exploration began at just 12 years old, when he spent five months in France learning the culture and the new language. Since then, Sean’s journey has taken him from wild safaris and banana beer in Tanzania, to secret beaches in Oman, to golden sunsets over the Moroccan sand dunes. His approach to living an adventurous life has captivated a community of travel lovers from all around the world. 

James Doyle @jamesdoyle

James has emerged as a leading voice in the Irish fitness community, amassing over 1.4 million followers on TikTok and 120 million likes on his workout tutorials. He first gained viral fame with his transformation series which features beginner-friendly cardio, HIIT, and weight-training workouts. The videos went viral not only for his impressive results but also for his Mullingar accent, which famously turned “protein bar” into “protein bor.” Now widely known as the “Protein Bor Guy,” James has teamed up with Europe’s number one sports nutrition brand, MyProtein, and continues to share content that motivates and inspires a global fitness audience.

Louise Cooney @louisecooney_

Louise Cooney is a fashion, lifestyle, and travel influencer known for her chic style and relatable storytelling. Originally from Limerick, she’s explored destinations from Paris cafés to Ireland’s Wild Atlantic Way. Alongside global brand collaborations she has launched CLOO Active and 67 Spritz and blends entrepreneurship with creativity. Through her podcast Open Book and life as a new mum Louise continues to inspire a loyal community with warmth, elegance and authenticity.

Sophie Murray @sophie_murraayy

Sophie Murray is a style-savvy influencer known for her effortless glamour and candid personality. She first captured attention with her signature “Dyson Airwrap boho blow-dry” tutorials and stylish summer outfits. Sophie also hosts The Girly Whirly Show, a comforting solo podcast where she delivers the digital version of a slumber party chat full of encouragement and girl-talk moments. 

Éadaoin Fitzmaurice @eadaoinfitzmaurice

Éadaoin Fitzmaurice is a lifestyle and travel influencer celebrated for her in-depth guides to Ireland’s counties, uncovering hidden gems that many visitors and even locals might overlook. In her popular “Here’s where I’d take you…” series, she takes viewers to the vibrant streets of Kinsale, a refreshing swim at the Vico Baths, and the rich pub scene of Galway, proving that some of the world’s best experiences can be found right here in Ireland. 

Geri Designs @geri_designs 

Geri O’Toole Glynn, founder of Geri Designs, is an Irish interior designer celebrated for her elegant, timeless style and behind-the-scenes design inspiration. On Instagram, she shares everything from mood boards and colour palettes to room transformations and styling tips, giving followers a glimpse into projects like the award-winning Hill House in Cork. Geri introduces the beauty of Irish design to a worldwide audience by fusing traditional details with contemporary minimalism.

Maura Higgins @maurahiggins 

Maura Higgins is a Longford-born media personality and influencer who gained fame as a finalist on Love Island in 2019. Known for her bold style and quick wit, she has hosted Glow Up Ireland, appeared on Dancing on Ice, and collaborated with brands like PrettyLittleThing and Ann Summers. Maura continues to blend fashion, TV, and unapologetic authenticity to inspire audiences worldwide.

Rosie Connolly Quinn @rosieconxxx

Rosie Connolly Quinn is a fashion and lifestyle influencer from Dublin, celebrated for her classic style and family-focused content. Her authentic vibe has resonated with a dedicated audience in Ireland and far beyond. Alongside her husband, she started the streetwear brand 4TH ARQ, which delivers trendy and high-quality clothing. Rosie motivates her followers by juggling motherhood, running a business, and expressing her creativity, all while staying true to her brand and values.

Tristan Gavy @tgavy 

TGAVY, or Tristan McGavigan, is a Northern Irish fashion designer who is an expert in men’s fashion, making men feel at ease with fashionable but affordable clothing. From blog to award-winning influencer within more than eight years, he has gained a following and a name for himself. With his genuine vibes and a keen eye for what’s trending, Tristan makes affordable fashion accessible and easy to replicate for men everywhere. 

 iFerg @IFerg

Luke “iFerg” Fergie is among Ireland’s favourite gaming personalities, best known for Call of Duty: Mobile and Fortnite Mobile gaming prowess. On YouTube, he provides gameplay, streams live, and edge-of-the-seat highlights to fans all over the world. Being part of Tribe Gaming and also co-owner of PuK Gaming, iFerg combines competitive potential with fun content, positively contributing to the mobile gaming world and inspiring the future generation of players.

Annabelle Nwaokorie @thephdstudent

Annabelle Nwaokorie is a PhD student in systems biology and an avid blogger of the facts and advantages of university experience. On Instagram at @thephdstudent, she shares infographics on fees, time management tips, and motivational stories – showing that pursuing a PhD can be rewarding. With over 130,000 followers, she’s become a trusted voice inspiring students on campus struggling with research and study challenges.

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