Top Wine Influencers to Follow in 2025

Is there anything better than a glass of wine on a Summer evening?

Selecting the perfect bottle for your Summer activities can be quite the tall task, which is why we have gathered the top fifteen wine influencers online – so you can test out your sommelier abilities and impress your friends all season long.

Read on to find out which influencers are best suited to your palette.

TOP WINE INFLUENCERS TO FOLLOW THIS YEAR

Tom Gilbey @tomgilbeywine

Looking for wine influencers that are more fun than stuffy? Tom Gilbey is your guy. After initially going viral for blind-tasting wines at every mile of the London Marathon – and raising a whopping £13,000 for charity in doing so – Gilbey has made it his mission to prove that learning about wine doesn’t have to be boring. His approach is all about making wine accessible and fun, breaking down barriers that have so long isolated the wine community. 

@tomgilbeywine

IS MY 26 YR OLD SHIRAZ MORE KNACKERED THAN MY 26 YR OLD PRODUCER? Well I’d rather have that in my mouth than him. ⁠ Tasting: 1998 Grant Burge Meshach Shiraz⁠, Barossa ⁠ Grant Burge ‘Filsell’ Shiraz 2017/19, Barossa available from Majestic, £23 a bottle.⁠ ⁠ ⁠ #redwine #shiraz #luxury #finewine #tomgilbey #recommendation #supermarket #winetok #wine #help #winelovers #winetime #frenchwine #barossa #australia

♬ original sound – Tom Gilbey

@this.wine.woman

This Wine Woman is breaking down wine barriers one TikTok at a time. Her content cuts through the pretentious jargon that makes wine feel intimidating, focusing on what matters: enjoying what you drink. She’s built a following by making wine accessible to everyday people who just want honest recommendations without any of the fuss. Her approach is refreshingly straightforward: trust your palate and don’t let anyone wine-shame you!

@this.wine.woman

🌹 Whispering Angel 👼 🌹 #tuesdaynewsday It’s the one you all wanted 🩷 👃 🍓 🌹 grapefruit 👄 🍓 pink grapefruit, minerality Short finish 13% abv EXPENSIVE Half bottle £12 but Beautiful 🤩 #whisperingangel #angel #rosé #roséwine #wine #provence #beautiful #marketingnotiktok #winereview #winetok #winetiktok #winetime #wineoclock

♬ original sound – this wine woman

Kim @togetherwithwine

Wine is better when shared, and Kim has built an entire community around this philosophy. Her content feels like joining a group of friends who happen to know a lot about wine – welcoming, inclusive, and genuinely fun. Kim creates a space for wine lovers of all levels to learn together and share discoveries. It’s the perfect antidote to wine culture’s sometimes exclusive reputation!

@togetherwithwine

How to make a Sauvy B Spritz!! (this is going to be your new summer obsession) ☀️ 1 part Sauvy B of your choice 2 parts Lime @LaCroix Sparkling Water You could also do grapefruit or lemon flavored water, anything that has similar flavors to the wine will taste great 🤌 Would you try this?? (or this is a total abomination, you tell me) #floridakeys #summerdrinkideas #boatday #beachvibes #sauvignonblanc #lacroix #summersips

♬ original sound – Kim | wine, travel, food

Lucy Hitchcock @partnerinwineuk

Finally, a wine influencer who understands the UK market! Lucy Hitchcock focuses on wines you can find in British shops, making her recommendations genuinely useful. Her content bridges the gap between international wine trends and what’s available locally. No more watching wine content about bottles you’ll never be able to buy – these recommendations are all about wines you can grab on your next shopping trip.

@partnerinwineuk

Run don’t walk 🏃🏼‍♀️💨 M&S Pet Nat is back! I have to be honest, I’m not sure I’m cool enough to like Pet Nat, but it’s definitely an accessible bottle if you want to try something a little bit different! £15 and English, not bad 🤷🏼‍♀️ if you give it a go, let me know what you think! #partnerinwine #petnat #englishsparkling #englishrosé #roséallday (Ad – gifted at my request! Lucky me!)@Marks & Spencer

♬ Elegant and lively violin jazz – Cuisine, food, gourmet, cafe(1310636) – Ponetto

Elizabeth @elizabethwinegirl

Elizabeth has truly mastered the art of wine education. Her personality shines through every post, turning what could be dry wine facts into engaging content that sticks. She aims to build confidence in her viewers while keeping things light and approachable. Elizabeth proves that the best wine teachers are the ones who make you forget you’re learning!

@elizabethwinegirl

🎄🍾 The £20 Champagne you’ll LOVE! Stock up on this hidden gem ready for Christmas before too many people realise how fabulous it is! ✨ It’s from @Sainsbury’s Taste the Difference range and it’s from The Louis Kremer Champagne House and ONLY £20! Half the price of the big brands. 🙌🏻 ⭐️ Buy 6 or more and SAVE 25%! ⭐️ 👉🏻 Will you be stocking up on it this Christmas? 🥂 ______________________________ #elizabethandwine #champagne #growerchampagne #champagnelife #champagnelover #supermarketfinds #sainsburys #sainsburysfinds #sainsburyswine #supermarketoffers #supermarketwine #winerecommendation #champagnemoments #wineblog #wineblogger #winebloggers #winetips #winefacts #christmasprep #christmasready #christmasmood

♬ Smooth Jazz Christmas Overture – Dave Koz

Eoghan Neburagho @naturalswill

For anyone curious about the natural wine movement, Eoghan Neburagho is the perfect starting point. His passion for sustainable winemaking truly shines through each post, drawing you in for video after video. His content focuses on highlighting authentic, environmentally conscious wines that have real stories to tell.

@naturalswill

Food and wine highlights 🍷

♬ original sound – Eoghan Neburagho

Luke Flunder @lukeflunder

Luke Flunder brings infectious energy to wine education that’s genuinely hard to resist. A true treasure trove of recommendations, Flunder has a wine for every situation. His account is further proof that wine influencers don’t need to be stuffy or boring – they can be enthusiastic, fun, and true lovers of the grocery aisle! 

@lukeflunder

Dinner party red! Having worked with the team closely over the past few months I now know how much goes into making this wine. Trust me it’s a lot! #lukeflunder #ttwg #recommendation #supermarket #grapejuicetok #wine #redwine

♬ original sound – Luke Flunder | TikTok Wine Guy

Maddie @cripandip

Whilst not a true cut-and-dry wine influencer, Maddie has reached new heights of virality with her passionate approach to cooking. Often found creating tin-fish toasts or pairing chips with wine, her account is for those who view food and drink as a fun escape from everyday life. Her content reminds us that wine is meant to be enjoyed, not analysed to death.

@cripandip

wine and ice cream pairing !!!! because it was v hot over the weekend and I love ice cream a lot hehehe 🍷🍨 I’ve worked with waitrose previously but this is not I am just passionate about ice cream and wine and they are smashing it w the new flavours 👌👌👌👌👌 might have to do a big summer dip taste test video soon????

♬ original sound – Mads

@thepeoplessomm

The People’s Somm democratises professional wine knowledge in the best possible way. He is committed to sharing the best wines on the market with his followers, focusing especially on value. Whilst his background gives him credibility, his approach keeps things grounded and practical. It’s professional-level wine education without the intimidation factor!

@

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Jamie Goode @drjamiegoode

Already have a bit of wine experience and seeking some more “high-brow” wine influencers? Dr Jamie Goode caters to that perfect sweet spot, delving deep into the complexities of wine without straying too far into sommelier territory. Check out his account for endless recommendations!  

Sophia Longhi @skinandpulp

One of the most up-and-coming wine influencers of 2025, Sophia Longhi celebrates the artistry and diversity of modern winemaking with visually stunning content. She spotlights small producers and unique wines that often go overlooked in mainstream wine media. Longhi’s feed is a feast for the eyes as much as it is educational, taking us on a wild ride with every post. 

Neal Martin @nealmartin123

One of the world’s most respected wine critics, Neal Martin has turned his experience into becoming a successful wine influencer. His decades of experience translate into insights that are both technical and genuinely helpful. Follow Neal for insider access on how professional critics think about wine, which helps you develop your own wine tasting skills. 

Tim Atkin @timatkinmw

When a Master of Wine shares their knowledge, you listen – and Tim Atkin makes it worth your while. This wine influencer’s content offers invaluable insights into wine regions, vintages, and industry trends from someone at the top of their profession. Tim’s expertise is unquestionable, but his approach remains genuinely helpful rather than showing off. It’s master-level wine education that serves the audience.

Jancis Robinson @jancisrobinson

Jancis Robinson is quite literally wine royalty, being one of the most influential wine writers in the world. Her content offers unparalleled access to decades of wine expertise and industry insights. Following Jancis means getting wine knowledge from someone who’s helped shape how we think about wine – like having a direct tap to wine history and wisdom.

Helen McGinn @knackeredmother

Helen McGinn gets real about wine and parenthood in ways that are both hilarious and honest. Her content perfectly captures how wine fits into the beautiful chaos of family life, whether it’s a crisp glass at the end of a long day or a shared cup with friends. She shines amongst other wine influencers with her refreshingly genuine take on wine content.

@knackeredmother

Homemade limoncello recipe. My pleasure 🍋🤩 #homemade #limoncello #fyp

♬ Italian – ALLSOUND

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