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Weekly Non-Negotiables: July 20th
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Weekly Non-Negotiables: July 20th

Industry Trends
Written By: Annette
Lead Editor
Annette
Lead Editor
Annette is the lead editor at Socially Powerful, where she manages and runs the dynamic editorial team. Annette has years of experience in the influencer marketing industry, she stays ahead of trends through daily research and writing, covering a wide variety of topics related to influencer marketing and agencies.
Reviewed By: Avanii
Lead Editor
Avanii
Lead Editor
Avanii is a driving force behind the editorial team at Socially Powerful, as an editorial lead she has extensive experience in the influencer marketing industry and is still actively involved in research, writing, exploring a diverse range of topics centered around influencer marketing and marketing agencies.
Edited By: Editorial Staff
Editor
Editorial Staff
Editor
The editorial team at Socially Powerful is a group of passionate and skilled professionals that produce insightful, engaging, and high-quality content every day. The team is experienced and commited to stay ahead of the curve in the influencer marketing industry.
Published Date: July 20th, 2025
Last Updated: July 17th, 2025
19 min read

Each week, we’re committed to sharing our social media recommendations with you. Whether it’s a binge-worthy TV show, something that’ll soundtrack your day, or a page-turner we can’t put down, we’ve got the good stuff to guide you through your week.

Let us put you on!

To Eat – Black Sheep Blueberry Iced Matcha Latte 

@black_sheep_coffee

Everyone say thank you @UNiDAYS !! 🤭🫐 #student #deal #matcha #blueberrymatcha #fyp #viral #foryou

♬ GOOD LUCK BABE by CHAPPELL ROAN – Chappell’s Fandom 👑

The world is truly in its Matcha era, and Black Sheep is leading their charge. Their Blueberry take on the classic drink is sweet, refreshing, and outrageously pretty. Reach for this the next time you need a 3 pm pick-me-up! 

Recommended by: Rob 

To Read – People We Meet on Vacation 

@maggiemaebereading

Did not mean to match the cover lmao #peoplewemeetonvacation #booktok #bookrec #bookish #emilyhenry #contemporaryromance #berkeley #bookish #beachread

♬ original sound – Maggie

Emily Henry is the leading romance author of our time, and it’s not hard to see why. With her realistic characters and swoon-worthy storylines, Henry has perfected the rom-com novel. Make sure to grab a copy of People We Meet on Vacation before it’s dropped on Netflix next year!

Recommended by: Miheala 

To Listen- Rise with Roxie

@risewithroxie

Can your anxiety be inherited? #anxiety #stress #advice

♬ original sound – Rise With Roxie

Looking to elevate your life? Rise with Roxie Nafousi is the inspirational podcast you’ve been looking for. Each episode sees Nafousi chat it out with a different expert, covering topics such as mental health, relationships, and self-confidence. 

Recommended by: Edyta 

To Watch – Brokeback Mountain

@primemovies

On the famous final line in this scene, “I wish I knew how to quit you,” Jake Gyllenhaal said: “That line has moved, it has been mocked, it has been everything in between, but I remember coming out of that scene, off that ridge of the hill, and seeing a number of the crew, some of whom didn’t even know what the movie was about, crying.” #BrokebackMountain #JakeGyllenhaal #KeithHaring #Movies #MovieClips #PrideMonth #Pride25PV #PridePV #LGBT #LGBTQ

♬ original sound – Prime Movies

20 years after its initial release and Brokeback Mountain still makes us bawl. Following two cowboys in 1960s Wyoming as they grapple with a world that refuses to accept their love, Ang Lee’s film is a true heartwrencher. 

Recommended by: Haley

To Smell – Abercrombie Men’s Fierce cologne 

@emilyyymays

Replying to @✨Z A N E Y✨ here the mens version

♬ original sound – Emily May

Fresh, spicy, and unmistakable, Abercrombie’s Fierce has been a beloved cologne for decades. Featuring a blend of sandalwood, sensual musk wood, and marine breeze, a spritz of this takes the mundane to the effortlessly cool. 

Recommended by: Annie J 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE, and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful

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