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Top Parenting Influencers to Follow in 2025
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Top Parenting Influencers to Follow in 2025

Influencers
Written By: Annette
Lead Editor
Annette
Lead Editor
Annette is the lead editor at Socially Powerful, where she manages and runs the dynamic editorial team. Annette has years of experience in the influencer marketing industry, she stays ahead of trends through daily research and writing, covering a wide variety of topics related to influencer marketing and agencies.
Reviewed By: Avanii
Lead Editor
Avanii
Lead Editor
Avanii is a driving force behind the editorial team at Socially Powerful, as an editorial lead she has extensive experience in the influencer marketing industry and is still actively involved in research, writing, exploring a diverse range of topics centered around influencer marketing and marketing agencies.
Edited By: Editorial Staff
Editor
Editorial Staff
Editor
The editorial team at Socially Powerful is a group of passionate and skilled professionals that produce insightful, engaging, and high-quality content every day. The team is experienced and commited to stay ahead of the curve in the influencer marketing industry.
Published Date: July 16th, 2025
Last Updated: July 16th, 2025
19 min read

Parenting in 2025 has never been more connected. From sleepless nights to milestone moments, parenting influencers across the UK and US are sharing their authentic journeys, offering everything from practical advice to heartfelt humour. Whether you’re a new parent seeking guidance or a seasoned pro looking for fresh perspectives, these parenting influencers provide the perfect blend of relatability and inspiration.

TOP PARENTING INFLUENCERS TO FOLLOW THIS YEAR

The LDN Family @theldnfamily

Looking for the perfect mix of parenting reality and London glamour? James and Holly, better known as The LDN Family, have mastered the art of showing both the highs and lows of raising young children in the capital. Their content perfectly balances heartfelt family moments with lifestyle inspiration, making them one of the most engaging parenting influencers on Instagram and TikTok.

@theldnfamily

Mama says dance

♬ Mama Used To Say – American Remix – Junior

Mr and Mrs Phoenix @mrandmrsphoenix

This UK-based couple has captured hearts by sharing their complete family journey, from pregnancy announcements to daily parenting moments. Their TikTok content showcases genuine interactions, parenting challenges, and humorous family skits that resonate with parents everywhere. Their authenticity makes them stand out in the crowded parenting influencer space.

Anna Whitehouse @mother_pukka

Anna’s mission to make parenting more flexible and family-friendly has made her a powerful voice as one of the leading parenting influencers in the community. Her advocacy for flexible working and honest discussions about the challenges of modern parenting has sparked important conversations about work-life balance.

Sasha Ellese @sashaellese

Health and beauty influencer Sasha Ellese has transformed her personal parenting experiences into entrepreneurial success. As one of the founders of Nala’s Baby, she co-created an award-winning baby skincare brand inspired by her daughter’s eczema. With 323K followers on Instagram, Sasha shares her journey as a successful Black businesswoman, co-parent, mother, and parenting influencer

Izzy Judd @izzy_judd

Musician and author Izzy Judd shares her journey through motherhood, including her experiences with fertility struggles and family life. Her openness about the challenges of conceiving and raising children has provided comfort and support to countless parents facing similar situations.

Hattie Bourn @hattiebourn

Blogger, influencer, entrepreneur, and mum of three, Hattie Bourn has built a significant following by sharing authentic family moments and lifestyle content. Alongside her husband Korey, Hattie creates engaging dance compilations and heartwarming moments with her two sons, Otis and Marley. Her content perfectly balances fashion, beauty, and parenting, making her relatable to modern mums juggling multiple roles.

Laro Benz @larobenz

With over 17 million TikTok followers, Laro Benz has become the kind of dad who makes parenting look effortlessly cool. His viral comedy content and lifestyle posts showcase a fun, engaging approach to fatherhood that resonates with millions of viewers. His ability to make everyday parenting moments entertaining has made him a standout figure in the US parenting influencer landscape.

@larobenz

He was so comfortable 😭😂😂 @Zaza @Sachi 🌸 #zaza #viral #larobenz #babies

♬ original sound – AntiNightcore

The Bucket List Family @thebucketlistfamily

Garrett and Jessica Gee have redefined family travel and adventure through their incredible journeys around the world with their children. Their content proves that having kids doesn’t mean the end of adventure – it just means bringing them along for the ride.

@thebucketlistfamily

COUNTDOWN TO OUR JUNE 1, 2025 ANNOUNCEMENT CONTINUES.. Yesterday on our channel Jess shared the hint : “THERE’S 2 OF THEM!!” 😳🤔🤫 This video was last year when we traveled to Antarctica. It’s funny how old videos often seem to feel like looking back at a more simple time.. JUNE 1 IS COMING. We hope you are ready..WE HOPE WE ARE READY!! 😬

♬ original sound – The Bucket List Family – The Bucket List Family

Kristin Johns @kristinjohns

Kristin’s journey through pregnancy, motherhood, and family life has been documented with beautiful honesty. Her content covers everything from nursery design to postpartum experiences, offering inspiration and support for parents at every stage of their journey.

@kristinjohnss

My why ☺️🤍🏡🐶🪿 #fyp #farmlife

♬ Who You Share It With – Layup

Taylor Grace Goodman @taylorgracegoodman

Taylor Grace Goodman has built a dedicated following on TikTok by sharing authentic moments from her parenting journey. Her relatable content within the parenting influencer space resonates with families who appreciate honest, unfiltered glimpses into modern parenting life.

@taylorgracegoodman

Snacks for the toddler and husband. Let’s see who eats more during our trip 😅💕 #toddlersnacks #toddlermeals #momlife #momtok #momsoftiktok #traderjoes #toddlermom

♬ Sweat and Hustle – The Brazilians of Bossa Nova

 

Giovanna Fletcher @mrsgifletcher

Author, podcaster, and mother of three, Giovanna Fletcher ,has built a multimedia empire around motherhood and family life. Her podcast “Happy Mum, Happy Baby” features intimate conversations with celebrity parents about their experiences, while her social media provides glimpses into her parenting journey. Her books and content focus on celebrating the realities of motherhood while building a supportive community for parents.

@mrsgifletcher

AD | Off on a Peruvian adventure we goooo! Marmalade sandwiches? Packed. Paddington excitement? Through the roof. My Spanish? Bueno.. Well, I’m working on it! The kids and I can’t wait to see #PaddingInPeru with @studiocanaluk – in cinemas 8th November. Let the adventure begin @paddingtonbear

♬ original sound – Giovanna Fletcher

Nara Smith @naraazizasmith

While not a traditional parenting influencer, Nara Smith has captivated millions with her from-scratch cooking videos that showcase the elaborate meals she creates for her family. Living in Connecticut with her husband Lucky Blue Smith and their three children, this South African and German model has become a TikTok sensation for her homemade everything approach to family cooking.

@naraazizasmith

a little bit of nostalgia🤍 #fypシ #brunch #cravings #pregnancy

♬ Autumn Leaves – Timothy Cole

Cooking for Levi @cookingforlevi

This heartwarming TikTok account showcases a father creating gourmet meals for his young son Levi, expanding the toddler’s palate with sophisticated dishes that most adults haven’t tried. The father and his wife Emmy are currently working on a cookbook featuring Levi’s favourite recipes and gourmet baby foods to help other parents kickstart their children’s culinary adventures.

@cookingforlevi

Levi and I make clay pot rice with lap cheong (cured Chinese sausage), baby bok choy, shiitake mushrooms, and fried dunky egg on top. Cooking the rice with homemade chicken broth along with the juices of the sausage and mushrooms that infuse into the rice makes this simple dish so delicious and cozy!

♬ original sound – Cooking for Levi

Caitlin and Leah @caitlinandleah

With over 9.1 million followers on TikTok, the duo won over their audiences with authentic videos showcasing their journey as a LGBTQ+IA couple in the UK, from wedding preparations to IVF. Caitlin and Leah now use their platform as leading parenting influencers to raise awareness on children’s safety online, authentic parenting conversations from post-partum depression to challenges and fun, wholesome trends. 

@caitlinandleahh

Who said that?!

♬ original sound – Caitlin and Leah

Feeding Littles @feedinglittles

Megan McNamee and Judy Delaware have created the go-to resource for parents navigating feeding challenges. Their evidence-based approach to introducing solids, dealing with picky eating, and establishing healthy food relationships has made them trusted voices in pediatric nutrition.

@feedinglittles

“Ummm…how do we do this restaurant thing with a toddler?” 😱😱😱 So many of you are just starting to head out to restaurants with kids who have NEVER EATEN in restaurants before. Don’t fret, friends – we have you covered ⬇️⬇️⬇️ • Our number 1 strategy? Don’t strap them in until it’s time for food. Why? Toddlers don’t love being contained, so you only have a few minutes of focus once they’re in the chair. {This is similar to at home – we recommend putting them in the high chair when the food is ready.} • Of course, some kids do great sitting in their high chair and have a lot more patience for it, and hopefully as they get older they’ll be ok sitting for longer periods. But if you have a runner, this is one of the easiest ways to manage restaurants. • So…what do you do before the food comes if they don’t want to sit in their chair? ➕Have them sit on someone’s lap. ➕Expect to stand up and walk around a bit. This is especially true for new walkers…they just want to move! Again, this isn’t forever – as kids get older, they’ll be able to sit for longer 🙏❤️ ➕ Bring out some unique toys or activities. This is a great chance to bring a restaurant-only busy bag filled with random stuff they haven’t seen before. Wiki stix, board books, small figurines, stickers or bandaids, crayons and paper, card or memory games (older kids), small cars and mini dry erase books can be great. ➕ If they’re starving, a little snack like dry cereal or freeze dried strawberries can help ward off the hangry. Some families order their food right away – just know that if you do this, they’ll be done eating before your own food comes 😫😂😂 ➕We generally don’t recommend devices at the dinner table, as kids can start to associate eating with watching a screen. However, we also know that every family has different needs. If you decide to give your kiddo a device while waiting for their meal, we recommend putting it away when the food comes so your kiddo can focus on eating ❤️ • The best way for your kid to get used to eating at a restaurant? Take them to restaurants, and keep your expectations low. Start with somewhere that’s family-friendly, and don’t forget to tip your restaurant staff! #feedinglittles #tipsandtricks #toddlersoftiktok

♬ we’re going out – Spearmint

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE, and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful

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