20 Australian Influencers Reppin’ Life Down Under

Australia is home to a thriving influencer scene that showcases the best of beauty, fashion, lifestyle, food, and travel. Whether they’re curating the perfect coastal aesthetic on Instagram, sharing unfiltered life moments on TikTok, or taking us on epic adventures through YouTube, these content creators embody the essence of Aussie living.

In this blog, we’re highlighting 20 Australian influencers who are shaping trends, inspiring audiences, and giving the world a glimpse of life Down Under—one post at a time. Whether you’re looking for your next beauty guru, style muse, foodie inspiration, or travel guide, these influencers have got you covered.

20 AUSTRALIAN INFLUENCERS TO FOLLOW ON SOCIALS TODAY

Sopha Dopha 

@sophadophaa | 1.3M TikTok

Sopha Dopha is a prominent star among Australian influencers, known for her dreamy aesthetic and effortless style. Blending fashion, beauty, and lifestyle content, she captivates audiences with her authentic charm. Her influence extends across TikTok and Instagram, making her a go-to voice in Australia’s digital creator space.

@sophadophaa

Another DITL!

♬ It girl, Fashion, Glamour – Athostvz

Ava Francis

@avafrancis | 202K TikTok

Ava Francis, a prominent Australian influencer based in Melbourne, excels in fashion, beauty, and lifestyle content. With over 200,000 TikTok followers and 100,000 on Instagram, she collaborates with brands such as MECCA and YSL, solidifying her status among leading Australian influencers.

@avafrancis

summer dinner fit check 🖤 ft. the best way to finish off your outfit with the Elixir Ultime oil!! @Kérastase #hair #kerastaseaus sponsored

♬ Talk to me. – Bolden.

Sammy Robinson

@sammmyrobinson | 617K Instagram 

Sammy Robinson, one of the top Australian social media influencers, is known for her beauty, fashion and lifestyle content. WIth a strong following on Instagram and YouTube, she is also the founder of ‘One Mile’, a popular clothing brand, solidifying her in Australia’s fashion and digital space. 

Isabelle Petzl 

@isabellepetzl | 462K TikTok

Isabelle Petzl, a notable Australian social media influencer, is recognised for her engaging content in fashion and lifestyle, often alongside her boyfriend, Mitch. With a substantial following on platforms like TikTok and Instagram, she collaborates with various brands, enhancing her presence among Australian social media influencers. 

@isabellepetzl

bye levi!!!

♬ original sound – kkkkkk – kkkkkk

Isabella Skocic 

@isabellaskoc1c | 71K TikTok 

Isabella Skocic, a vibrant 20-year-old Australian social media influencer from Melbourne, shares fashion and beauty content on TikTok and Instagram. With 70,000 TikTok followers and 25,000 on Instagram, she collaborates with popular brands like Cotton On, exemplifying the impact of Australian social media influencers.

@isabellaskoc1c

GRWM for the Drake concert with @Mermade Hair 🪩🎀 #grwm #mermadehair #drakeconcert #drakemelbourne #makeup #concertmakeup

♬ original sound – Isabella Skocic

Ashleigh Menin 

@ashleighmenin | 312K Instagram 

Ashleigh Menin, a rising star among Australian Instagram influencers,  is based in Sydney, and engages over 310,000 Instagram followers with her modelling and lifestyle content. Collaborating with brands like White Fox Boutique, she promotes body positivity and diversity, solidifying her influence in Australia’s social media scene, 

Arin Things 

@arin.things | 37K Instagram

Arin is an Australian social media influencer, specialising in beauty, lifestyle, wellness, and ASMR content. With over 37,000 followers, she collaborates with brands like Bobbi Brown, L’Occitane and Bioderma, establishing herself among notable Australian influencers. 

@arin.things

so obsessed with this combo right now that 🥺🫶🏼🐷🎀 @rhode skin blush in piggy and lip tint in ribbon #rhode#rhodeblush#rhodepocketblush#blusher#NewMakeup#MakeupSwatches#SummerMakeup#girlmakeup#creamblush#rhodeliptreatment #blushblindess

♬ glue song sped up – ່

Loui Burke 

@louiburke | 290K TikTok

Loui Burke, a Melbourne-based interior designer turned creator, has gained prominence among Australian social media influencers. With over 290,000 TikTok followers and 132,000 on Instagram, he shares unique interior design content and collaborates with brands like Maison Margiela and MECCA. 

@louiburke

How to make your bed like a professional bed stylist. Luxury hotel bed look for less #aesthetic #bedmaking #howto

♬ original sound – Loui Burke

Andy Davie 

@andydavie | 82.5K TikTok

Andy Davie, one of the rising Australian social media influencers, gained fame after the viral ‘Fitzroy garage sesh’ video back in 2022. Known for his laid-back, party-centric content, he has built a strong following, collaborating with major lifestyle brands and capturing Australia’s vibrant youth culture. 

@andydavie

smart casual #menstyle #ootd #outfitideas #fashion #grwm

♬ LOVE iab sounds edit – iab sounds®

Sam Guggenheimer 

@s4mguggenheimer | 150K Instagram 

Sam Guggenheimer, a notable Australian social media influencer, engages audiences with her relatable lifestyle content. Co-hosting the popular “Just For Girls” podcast, she has amassed over 300,000 TikTok followers and 150,000 on Instagram, solidifying her presence among Australian social media influencers.

Izzy Armitage

@izzyarmitage3 | 130K TikTok

Izzy Armitage, a leading Australian social media influencer, captivates audiences with her vibrant beauty and fashion content. Co-hosting the popular “Just For Girls” podcast, she engages over 109,000 followers on TikTok and 130,000 on TikTok, collaborating with brands and inspiring her community. 

@izzyarmitage3

Food review – SUUPAA 📍Cremorne

♬ original sound – Izzy Armitage

Jacquie Alexander 

@jacquiealexander_ | 488K TikTok

Jacquie Alexander, highly popular among Australian  influencers, captivates audiences with her fashion and beauty content. Co-founder of the clothing brand ‘In My Moods’, she boasts nearly 490,000 TikTok followers and 326,000 on Instagram. Her fiance, Nathan Ephraums, is an Olympic hockey player, whom she regularly features within her content. 

@jacquiealexander_

♬ Параридурирап – лёлик

Sarah Magusara 

@sarahmagusara | 18.3M TikTok

Sarah Magusara is a popular Australian social media influencer known for her vibrant content across TikTok and Instagram. With over 18 million followers on TikTok and over 1 million on Instagram, the 23-year-old mum has built a massive online presence, making her one of the top Australian social media influencers in the fashion and lifestyle space. 

@sarahmagusara

lol the kids never wanna do a normal fit check 😭😂

♬ som original – Milton – ratomilton

Janet Nimundele 

@janetnimundele | 52.4K Instagram 

Janet Nimundele, a Sydney-based fashion influencer, captivates audiences with her unique outfits and vibrant style. Her Instagram serves as a dynamic style diary, offering inspiration to fashion enthusiasts. Recognized among the top Australian influencers, Janet’s content reflects her chic and creative approach to fashion. 

Micheal Finch 

@michaelfinch | 2.6M followers 

Michael Finch, an Australian makeup artist and YouTube star, has transitioned from beauty tutorials to food content, amassing over 5 million followers across platforms. His engaging personality and diverse content have solidified his position among prominent Australian social media influencers.  

@michaelfinch

SPICY ENOKI MUSHROOMS ❣️

♬ original sound – Michael Finch

Sasha Morpeth 

@sashamorpeth | 5M TikTok 

Sasha Morpeth, a leading Australian social media influencer, began her journey by sharing heartwarming videos of her mother bringing her breakfast in bed on TikTok. This relatable content resonated widely, propelling her to over 5 million followers. Today, she collaborates with brands such as ‘Fenty Beauty’ and ‘The Iconic ‘, solidifying her status among top Australian influencers. 

@sashamorpeth

Christmas day ootd… Aussie edition 🎄💕

♬ suono originale – i’m FALLING

Sarah’s Day 

@sarahs_day | 1.2M Instagram

Sarah Stevenson, known as ‘Sarah’s day’, is a leading Australian social media influencer specializing in health, fitness and motherhood. With over 1.5 million YouTube subscribers and 1.2 million Instagram followers, she shares holistic health insights and promotes her wellness app, ‘Sunee’. 

@sarahs.day

morning routine💙mumma of 3 6:15am breastfeed Harlow 7am make brekkie for boys 7:15am drink my coffee 7:35am prep electrolytes @drinkhyro 7:45am ride to Pilates 8:00am hot pilates 8:50am ride home 9:15am breastfeed Harlow 9:40 shower 10:15 head to the beach with my boys

♬ original sound – Sarah’s Day

Brooke Upton

@brooke.upton | 101K Instagram 

Brooke Upton, an Adelaide-based Australian social media influencer, specializes in fashion, lifestyle, and beauty content. With over 100,000 Instagram followers, she engages her audience through authentic connections and artistic inspiration, solidifying her position among Australia’s most sought-after creators. 

Karla Poot 

@karlapoot4 | 114K Instagram 

Karla Poot, a rising star among Australian social media influencers, captivates audiences with her engaging content across fashion, beauty and travel. With a growing following on Instagram and TikTok, she collaborates with brands like ‘The Iconic’ and ‘Sephora’, solidifying her influence in the Australian digital landscape. 

Molly Cook

@mollyjcook | 159K Instagram 

Molly Cook, an Australian social media influencer, captivates audiences with her beauty, fashion, and lifestyle content across TikTok, Instagram, and YouTube. With over 300,000 TikTok followers and 152,000 on Instagram, she collaborates with brands like ‘Pretty Little Thing’ and ‘Lounge’.