Top 20 Lifestyle Influencers United Kingdom

The presence of lifestyle influencers on social media has rapidly expanded in recent years, transforming the way we engage with everyday content. With platforms like Instagram, TikTok, and YouTube, sharing and consuming personal stories, tips, and routines has become more accessible than ever. The availability of content creation tools allows anyone to produce captivating visuals and engage with audiences on a personal level. This has driven an increasing demand for lifestyle influencers who go beyond polished aesthetics, offering a more authentic insight into their daily lives, habits, and personal experiences. 

As a result, this niche has become one of the most impactful and in-demand, shaping trends and influencing from fashion and wellness to travel and home decor. Want to learn more? From British fashion influencers, British beauty influencers to Top 20 UK  influencers, we cover it all. Do you want to learn more about agencies in this niche? Then make sure to read our guide about influencer marketing agencies in the United Kingdom.

THE TOP 20 UK LIFESTYLE INFLUENCERS TO FOLLOW ON SOCIALS RIGHT NOW

Amelia Olivia – Follower count: 181K on Instagram, 1.4M TikTok

Amelia Olivia has quickly gained a loyal UK following amongst UK lifestyle influencers, with her vibrant personality and content, from ‘Get Ready With Me’ videos to makeup tips and tricks, making her a fan favorite in the makeup and lifestyle space.

@amelia0livia

GRWM to land in NYC ✈️🍎🥯🗽✨ #grwm #makeup #grwmroutine #planeskincare

♬ original sound – Amelia Olivia

Lily Pebbles – Follower count: 461K on YouTube, 431K on Instagram, 42.7K on TikTok

Lily Pebbles, established amongst UK lifestyle influencers, known for her authentic reviews and commentary on beauty, style, home, and food. She has been creating content for over a decade, cementing her reputation as a well-recognised and respected voice within the lifestyle content industry. Lily has collaborated with Charlotte Tilbury and The White Company. 

Jim Chapman – Follower count: 2.4M on Instagram, 2.1M on YouTube

Jim Chapman is one of the original leading UK lifestyle influencers, known for his content on fitness, parenting, family, travel, and fashion. His diverse interests allow him to create impactful campaigns, engaging a wide audience with content that resonates across multiple lifestyle categories.

Joe Sugg – Follower count: 6.8M on Instagram, 3.32M on YouTube, 1.2M on TikTok

Joe Sugg, one of the popular UK lifestyle influencers and an OG British YouTuber, is known for witty, light-hearted videos featuring pranks, challenges, and vlogs. His transition to traditional media, including Strictly Come Dancing, further boosted his visibility and widened his audience.

Olivia Rose – Follower count: 346K on Instagram, 171K on TikTok 

Olivia Rose is one of the UK lifestyle influencers known for relatable, candid content that blends fashion, lifestyle, and beauty. Her laid-back yet engaging style often taps into trending topics and aesthetics that resonate with Gen Z. Her clean and authentic content style is why many see her as an optimal figure among UK lifestyle influencers.

Jessica Diner – Follower count: 80.2K on Instagram

Jessica Diner, editor of Mini Vogue and one of the UK’s leading lifestyle influencers, is known for her chic and curated content that blends beauty, fashion, and wellness. She shares luxurious yet relatable experiences, often featuring beauty routines, style tips, and personal insights. Her attention to aesthetics and authenticity resonates with her audience.

Charlotte Collins – Follower count: 65K on Instagram, 20K on TikTok

Charlotte Collins is one of the UK lifestyle influencers and editor-in-chief at Sheerluxe, known for her chic, minimalist style. She shares fashion, beauty, and wellness content with a relatable, down-to-earth approach, frequently offering outfit ideas and life moments that resonate with her audience.

Hattie Smith – Follower count: 601K on Instagram, 142K on TikTok 

Hattie Bourn is part of the UK lifestyle influencers scene, known for her relatable and unfiltered content that often blends humor with everyday moments. Her candid approach to sharing life as a young woman in the UK has sparked viral moments, particularly around dating, fashion, and beauty.

Jack Edwards – Follower count: 539K on Instagram, 663K on TikTok

Jack Edwards, a UK lifestyle influencer, known for his candid, witty content centered around productivity, books, and navigating adult life. His relatable humor, often coupled with insightful commentary on student life and career transition, has resonated with younger audiences, leading to viral moments like his university experience videos. 

Jackie Adedji – Follower count: 20.8K on Instagram, 3167 on TikTok

Jackie Adedji, one of the UK lifestyle influencers, is known for her vibrant personality and candid content that blends fashion, beauty, and pop culture insights. She often shares relatable moments from her everyday life, resonating with Gen Z and Millennial audiences. A viral moment of hers includes humorous takes on dating and cultural trends.  

Sophia Tuxford – Follower count: 507K on Instagram, 224K on TikTok, 423K on YouTube

Sophia Tuxford, a UK lifestyle influencer, creates relatable fashion, beauty, and candid vlogs alongside best friend Cinzia Baylis-Zullo. Together, they co-host the podcast “The Girls Bathroom.” Her content, capturing everyday life with a laid-back, fun vibe, resonates with Gen Z audiences. 

Cinzia Baylis-Zullo – Follower count: 537K on Instagram, 215K on TikTok, 423K on YouTube

Cinzia is a UK lifestyle influencer, known for her relatable, unfiltered content that covers fashion, beauty, and everyday life. Her style often mixes humor with authenticity, resonating with a Gen Z audience. Cinzia’s candid vlogs and trend-driven TikToks have sparked viral moments within her community. 

Zoe Sugg – Follower count: 9.2M on Instagram, 75K on TikTok, 4.96M on YouTube 

Zoe Sugg, formerly ‘Zoella,’ is one of the top UK lifestyle influencers known for her relatable, aesthetically pleasing content on beauty, home decor, and mental well-being. Her candid vlogs, including her viral 2018 comeback video on anxiety, resonate with audiences for their authenticity.

Sammie Maria – Follower count: 414K on Instagram, 82.5K on TikTok, 1.8M on YouTube

Sammi Maria, a UK lifestyle influencer, is recognised for her elegant yet relatable content that spans fashion, beauty, and wellness. Her style blends minimalism with high street trends, offering a candid look into her life as a mother and entrepreneur. 

Candice Brathwaite – Follower count: 306K on Instagram, 376K on TikTok, 9.5K on YouTube

Candice Brathwaite, a prominent UK lifestyle influencers, is known for her candid discussions on motherhood, race, and style. Her content often resonates with a wide audience due to her authenticity and social relevance. One of her viral moments involved her commentary on the realities of Black motherhood, sparking widespread conversation.

@candicebrathwaite

Me and this dress go together real bad #CandiceBrathwaite #candicebrathwaitestyle #candicebrathwaiteootd #candicebrathwaitewardrobe

♬ original sound – Candice Brathwaite

Lydia Millen – Follower count: 1.4M on Instagram, 1.3M on TikTok, 1M on YouTube 

Lydia Millen, is known amongst UK lifestyle influencers, is known for her luxurious, polished content on fashion, beauty, interiors, and wellness. Her elegant yet relatable style, including her countryside home, gained viral attention during her wedding and home renovation journey. 

@lydiamillen

Create an Autumn Harvest gifting basket with me #gift #autumn #home #classicstyle #homegrown #homemade

♬ original sound – Lydia Millen

Victoria Magrath – Follower count: 1.2M on Instagram, 718K on TikTok, 979K on Youtube 

Formerly known as ‘InTheFrow”, became one of the top UK lifestyle influencers, known for her sophisticated and fashion-forward content, blending high-end luxury with approachable style tips. She often shares travel adventures, beauty routines, and personal life updates. Her viral moments include collaborations with top fashion brands and high-engagement haul videos. 

Fleur De Force – Follower count: 749K on Instagram, 1.31M on TikTok

Fleur De Force is one of the original UK lifestyle influencers known for her polished yet relatable content. She shares beauty tips, fashion hauls, and everyday life insights with a focus on authenticity. Fleur’s viral moments often revolve around her personal style choices and beauty recommendations.

Hannah Desai – Follower count: 1.9M on Instagram, 295.9K on TikTok, 532K on YouTube

Hannah Dasai, is recognised amongst UK lifestyle influencers, and is known for her chic, minimalist aesthetic and relatable content, focusing on fashion, beauty, and lifestyle. Her calm, well-curated style resonates with viewers seeking everyday elegance. One of her viral moments includes her effortless wardrobe styling tips. 

Grace Beverly – Follower count: 1M on Instagram, 179K on TikTok 

Grace Beverly, known for fitness and sustainable fashion content. She uses her platforms to promote tips, entrepreneurship, and her podcast. Her viral “sustainable fashion hacks” video highlighted eco-friendly practices, boosting her influence in both fashion and entrepreneurship.

@gracebeverley

my incapability to be concise has finally meant we need a part 2!!

♬ original sound – grace beverley