How Aria is Shaking Up Influencer Marketing
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How Aria is Shaking Up Influencer Marketing
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Written By: Avanii
Lead Editor
Avanii
Lead Editor
Avanii Thakur is a social media and influencer marketing writer at Socially Powerful with a Master’s in Marketing and Brand Management. She combines academic training with experience in personal relations, influencer marketing campaigns, and editorial thought leadership to write content that cuts through the digital noise. Avanii develops trend-driven blogs, case studies, playbooks, and thought leadership pieces at Socially Powerful across industries like beauty, fashion, gaming, FMCG, and tech.
Reviewed By: Majid
Founder/CEO
Majid
Founder/CEO
Majid Bahi is a professional editor and content reviewer, who is known for his subject matter expertise in social and influencer marketing. He earned a Doctorate (EngD) in Bioelectronics from the University of Southampton, an academic achievement that equipped him with strong analytical and data-driven skills. At Socially Powerful, Majid serves as both Global CEO and an editor/reviewer, ensuring that the agency’s published insights meet the highest standards of quality
Edited By: James
Founder/Industry Expert
James
Founder/Industry Expert
James Hacking is a globally recognized influencer marketing expert, entrepreneur, content creator, and the founder of Socially Powerful, a leading social-first marketing agency. He is an influencer marketing industry expert who has a creative background as a content creator with nearly two decades of marketing and business experience.
Published Date: March 01st, 2024
Last Updated: February 03rd, 2026
8 min read
By shifting the current model of influencer technology behind paywalls into a perpetually free product, Socially Powerful’s Aria poses an implicit challenge to the status quo.
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