30 Best Fitness Influencers on Instagram to Follow in 2023

Thanks to Gen Z’s new attitude to wellness and health, the fitness industry is booming. With a  current industry market value of $87 billion, this number is expected to grow to $434.74 billion by 2038. 

It is a fact that Gen Z and Millennials hold the highest percentage of gym memberships throughout the country. However, we also know that home workouts were made popular by the lockdowns in 2020-2021. Everyone has a choice when it comes to the way they wish to workout, so here are the top 30 fitness influencers to help you make your decision and get your blood pumping. 

The Top Male Fitness Influencers

1. Chris Bumstead 

This three-time Classic Physique Olympia champion is more than just his signature moustache; he is also an entrepreneur, YouTube sensation and all-round health fanatic. As the owner of cbumfitness.com, Chris is able to share workout plans with his members and just about everything else with his 3M subscribers over on his YouTube channel. 

If you aren’t quite sure about how to begin your bodybuilding journey, give Chris a follow!

2. David Laid 

Fitness model and social media influencer David began his bodybuilding journey as a result of being mocked for his physique in school. He has since gone on to train with the likes of Chris Busmtead and has released his own athleticwear collection in collaboration with Gymshark.

 

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3. Simeon Panda

If you are an avid follower of all things fitness, then we’re certain you’ve bumped into Simeon along your way. The British bodybuilder, personal trainer and sports model shares everything with his 8.2M Instagram followers; from recipe ideas to workout videos to daily life with his family. His career has landed him some great successes, from earning the Musclemania Pro status by winning the European Championships to being named one of the top influencers for fitness by Forbes. 

 

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4. Blessing Awodibu 

Blessing is a 2x Arnold Champion bodybuilder and Instagram mogul, making him one of the top black fitness influencers on the internet. His humorous workout videos, paired with his dedication to bodybuilding make him instantly recognisable within the fitness community.

 

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5. Joey Swoll 

Joey’s gym-positive attitude has made him a viral sensation multiple times over, so don’t be shocked if you see his face appear on your feed very soon. Aside from this, Joey is a muscle-building fitness fanatic who spends late nights in the gym, prepares delicious meals and focuses on his goals. 

 

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6. Jeff Cavaliere 

After leaving behind his job as the head physical therapist and assistant strength coach for the New York Mets, Jeff began his own fitness brand AthleanX to help others unleash their inner athlete. His dedication to his brand has earned him 2M Instagram followers and 13M YouTube subscribers. 

7. Hafþór Júlíus Björnsson

If you don’t know him by name, you might recognise him as the 2018 winner of World’s Strongest Man. On his Instagram page and YouTube channel, you can often find him collaborating with other fitness influencers to complete challenges, as well as some pretty impressive PR lifts. 

 

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8. Joe Wicks

Better known as TheBodyCoach, Joe kept the nation up and moving as it went through one its toughest ordeals in 2020. He creates fitness content for people of all abilities and ages and is on a mission to make the world healthier, fitter and happier. 

9. Sean Casey

Along with his Irish charm, Sean is one of the fitness influencers you need to follow if you find fitness and nutrition overwhelming. His simple step-by-step recipes are easy to follow, delicious and fuss-free. Alongside his recipe videos, Sean bring s his humorous personality to fitness challenges and other educational videos. 

@scaseyfitness Best low calorie snack! #airfryer #airfryersnacks #airfryerideas ♬ Keep Going – Swørn

10. Thomas Maw 

Thomas is an athlete and transformation coach who documents his client collabs on his YouTube channel. Not only is he fit to change people’s physiques, but he is also able to assign dietary plans and nutrition advice. 

11. The Lean Machines

Best friends Leon and John are personal trainers who use their online platforms to promote health and fitness. Both being fathers they inspire other dads to still make time to prioritise their health despite the busy family schedule. 

12. Nyle Nayga

Nyle, AKA K-pop Goku, is an IFBB Pro Men’s Physique athlete and personal trainer. He uses his social media accounts to deliver entertaining workout videos, nutrition advice and exercise techniques. 

 

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13. The Stoltman Brothers

Tom and Luke Stoltman are known as the world’s strongest brothers. Tom is a two-time World’s Strongest Man champion and Luke is a Europe’s Strongest Man champion, earning them a pretty impressive set of accolades. Through their channel, they show competition footage, challenges and day-in-the-life videos.

14. Dan Rosenburg

Dan is a freestyle callisthenics athlete whose Instagram page is enough to frighten the life out of you, as you watch him dangle and leap from high bars. He is the 3x Israeli champion and dedicates every waking moment to perfecting his craft.

 

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