Tina Fegent

Thursday 29th February @ The Ivy

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Tina Fegent - Global Marketing Procurement Consultant

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Lloyd Williams - Head of Strategy at Socially Powerful

Launch Dinner

How to buy Influencer Marketing? Procurement's role in buying & managing Influencer Marketing

? Date: 29th February ⏰ Time: 6.30pm-9.30pm? Location: The Ivy, 1-5 West St, London WC2H 9NQ

Influencer Marketing is a difficult thing to procure...

Unpredictable pricing, how do you know you are getting value? Do you go in-house or agency or tech platform? Should you talk to talent agents or go direct? How to manage supplier onboarding and payments effectively? How to measure ROI?

Join us at Procurement Masters, an exclusive dinner at The Ivy to explore these topics with fellow procurement professionals.

Limited seats available. RSVP today!

  • What are the different commercial models for influencer marketing?
  • What are the different operating models within an organisation?
  • How do you determine the right price for an influencer?
  • How do you measure the efficiency, effectiveness and ROI of influencer marketing?
  • How to generate value-added opportunities through influencer marketing?
  • What is the role of technology (and AI) in influencer marketing?
  • How to ensure transparency and compliance in influencer marketing partnerships?
  • How to negotiate and establish contracts with influencers?
  • How to manage and maintain long-term relationships with influencers?



Downloadable Guides on 'How to Buy Influencer Marketing?'

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