Influencer Sessions: Get To Know @itssimranr_

We caught up with mid-size fashion content creator and stylist, @itssimranr_, to talk all things recycling old clothes and representation in the industry. Read on to discover more about how she’s inspiring other mid-size women all over the world!

When did your love for styling and fashion begin?

Growing up, I always had a passion for fashion. It is amazing to see how people express themselves through clothes. I was born and raised in the Netherlands and studied in Amsterdam. This is the perfect example of a place where people dress how they want. I think that was a moment that my love for styling and fashion grew even further.

What is your main goal for creating content? Particularly mid-size fashion content?

My main goal for creating mid-size fashion content is making women feel confident in their own bodies. Growing up, mid-size fashion was not normalised. The content creators / celebrities / models out there all had a similar body type. I get so many messages on a daily basis from women telling me how my content makes them feel confident enough to wear the clothes that they want. This will always be my motivation and my best achievement. If I could make at least one person more confident from my page, I will feel I have achieved my goal.

@itssimranr_

Say hi if you’re a midsize/curvy girlie 🫶🏼 #outfitinspo #midsizefashion #size12 #size12fashion #summeroutfit #summeroutfitideas #midsizegal

♬ son original – TRINIX

Which platforms do you predominantly use? Which do you prefer for posting, and for community building?

My main platform is Instagram and I have built a little TikTok and YouTube community as well. Because I started on Instagram, that is my platform where I prefer posting. I feel like I understand it the best. Having said that, I absolutely love scrolling on TikTok myself. The users of TikTok are really true to themselves which I appreciate a lot.

What is your favourite type of content to create, and which works best for your audience? Is there a juxtaposition?

My favourite content to create is fashion Reels and outfit pictures. This usually is what works best for my audience! So I am glad that it works well from both sides 🙂

Based on your experience, what is one thing you would advocate to change about the fashion industry?

When I was younger I used to invest in a new outfit every single time I had an event. I would love to change that thought. Lately, I have been really trying to re-wear my outfits whenever I can. And if I haven’t worn something in a while, I donate it to charity so it gets a second life. I have stepped away from trends and try to stick to classic pieces that are made from good quality.

How do you balance your online and offline lives?

I was very aware before starting this journey that I still wanted to keep my offline life separate from my online life. The key for me in this is that I don’t post everything that goes on in my life. I truly stick to outfit inspiration and that is it. I do not post family, I do not post my friends, I do not post my husband.

I travel quite a lot and I can easily make vlogs about my trips. I have thought about it a lot. But then I realised that vlogging means posting everything I do online. Don’t get me wrong, I still create content, but this was purely in the way of Reels and pictures about my holiday outfits. The balance between the two is so important and I feel like that is why I am not exhausted from creating content.

Where do you see yourself in the next 5 years?

In the next 5 years I would love to be a full-time content creator where this is my main source of income. I would love to have a lot more followers who I can inspire.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful