A full brand build from the ground up, delivered by the Socially Powerful team across twelve months. This covers brand strategy and positioning, visual identity, content system, influencer activation, PR launch and ongoing growth support. We will document the entire process and publish it. You will be at the centre of it all.
Commercial terms including any equity or licensing arrangement will be agreed with the winner before the build begins. We will share a full outline of the agreement at the finalist stage so there are no surprises.
Who We Are Looking For
Engaged following from 100K+ on at least one platform
Content that performs consistently
A clear niche, tone or point of view already established
Based in the UK & US
Legally able to enter into a commercial agreement
Comfortable being publicly visible throughout the entire build process, including unfinished and unpolished moments
Creative
Award-Winning Agency
Global
Award-Winning Agency
Forbes
Featured Founders
What We Are Asking For
- A brand idea with real commercial potential (a product or service that could actually be sold)
- A genuine connection between the creator and the idea, it should feel like a natural extension of who they already are
- A category fit, food and drink, wellness, beauty / personal care or home are preferred, though strong ideas outside these will be considered
Applications are open from 23rd June 2026. The shortlist will be announced 1st October 2026. The winner will be announced on 5th November 2026.
What We Are Offering
A full brand build from the ground up, delivered by the Socially Powerful team across twelve months. This covers brand strategy and positioning, visual identity, content system, influencer activation, PR launch and ongoing growth support. We will document the entire process and publish it.
Commercial terms including any equity or licensing arrangement will be agreed with the winner before the build begins. We will share a full outline of the agreement at the finalist stage so there are no surprises.
We define what the brand stands for, who it is for and how it sits in the market. This includes competitive mapping, brand architecture and a clear strategic platform to build from.
Logo, colour system, typography, packaging direction and brand guidelines. A complete identity built to work across product, social and retail from day one.
A full content framework covering formats, tone of voice, posting cadence and platform strategy. Built around the creator's existing style and audience.
We activate the Socially Powerful network to drive awareness and trial at launch. Creator partnerships, seeding strategy and community-building are all managed by our team.
Beyond launch, we stay in to support growth. This includes performance review, channel optimisation and strategic input as the brand develops through its first year.
Applications open on 23rd June 2026. Complete the form below with your audience information, your brand idea and your reasons for applying.
Review and Longlist
The Socially Powerful team reviews every application. We are looking for a strong idea, a genuine connection between the creator and the concept, and an audience that is well placed to support a real business.
Shortlist Announced
The shortlist is announced on 1st October 2026. Shortlisted creators will be contacted directly and invited to a conversation with the team.
Finalist Stage
Finalists receive a full outline of the commercial agreement before the winner is chosen. You will know exactly what you are agreeing to before any decision is made.
Winner announced
The winner is announced on 5th November 2026. The build begins shortly after.
We coordinate exclusive deals with influencer announcements, and these time-limited offers create urgency that pushes people to purchase immediately. Special discount codes let us track exactly which influencer drove each sale. Influencers promote these offers to followers most likely to buy.
Why Socially Powerful?
Agency Track Record
We have built and scaled influencer programmes for some of the world's biggest brands. We know what it takes to launch something from nothing and make it stick.
The Winner Gets The Whole Team
Strategy, creative, production, influencer management and PR all sit under one roof.
Network and Reach
We have direct relationships with thousands of creators across every major platform. Your launch will be amplified by people who already have the audiences you need.
Built To Be Public
This build will be documented and shared from day one. We are as committed to making this work as you are.
Applications open 23rd June 2026
The shortlist will be announced 1st October 2026. The winner will be announced 5th November 2026.
We are not looking for a vague concept. We want a product or service that could actually be made, sold and scaled. The stronger and more specific the idea, the better.
Genuine Connection To The Idea
The brand should feel like a natural extension of who you already are. Your audience should be able to see themselves in it without needing an explanation.
Category Fit
Food and drink, wellness, beauty and personal care, and home are our preferred categories. Strong ideas outside these will be considered, but these are where we have the deepest expertise.
Consistent Audience Engagement
Follower count matters less than what your audience actually does. We want to see content that performs, comments that are real and a community that trusts you.
Willingness To Be Visible
This build will be public. That includes the parts that are not finished and the moments that do not go to plan. We need a creator who is comfortable with that from the start.
How We Will Assess Your Application
The Socially Powerful team will review every application personally. We are looking for the combination of a credible idea, a creator who genuinely fits it and an audience that is ready to support a real brand.
What We Are Not Looking For
We are not looking for the biggest following, the most polished pitch or the most established creator. If the idea is strong and the fit is real, we want to hear from you.
Here's some of the categories we are most excited about. If your idea sits outside these categories but the commercial case is strong and the fit is genuine, we will still consider it.
Food and Drink
From recipe-led content to challenger food brands, this is one of the strongest categories for creator-led businesses. If you have built an audience around food, cooking or drink, we want to hear from you.
Wellness
Supplements, rituals, mental health, sleep, gut health — the wellness space is large and still growing. Creator credibility is everything here. If your audience trusts you on wellness, that is a strong foundation.
Beauty and Personal Care
Skincare, haircare, fragrance, body — beauty has a long track record of creator-founded brands that work. If you have a perspective and a loyal audience, this category has real potential.
Projects
Brands We Have Built With
We have run strong influencer campaigns for beauty, FMCG, fashion brands, home goods stores, and many more. Take a look at our case studies to see how we helped brands grow.
We help beauty brands reach customers who trust creator reviews for makeup and skincare. Our beauty and skincare influencer marketing campaigns feature tutorials that demonstrate product effectiveness.
We link fashion brands with style influencers who showcase clothing to engaged buyers. Our fashion influencer marketing campaigns make products feel essential to wardrobe collections.
We run food and beverage influencer marketing campaigns for food brands targeting home cooks and snack enthusiasts. Our content features cooking demonstrations that make products look appealing.
We partner fitness brands with health influencers who encourage audiences to invest in wellness. Our wellness influencer marketing campaigns feature real user experiences and results.
We help gaming companies approach players who discover titles with streaming content. Our gaming influencer marketing campaigns increase downloads and active player communities.
We pair travel brands with travel content creators who encourage followers to book experiences. Our campaigns show destinations in a way that inspires people to start planning a trip.
We run influencer marketing campaigns for tech brands that need to demonstrate product capabilities. Our influencers create reviews that help buyers make purchase decisions.
No. We are looking for a strong idea with commercial potential. Part of the build is turning the idea into something real.
Commercial terms including any equity or licensing arrangement will be agreed directly with the winner before the build begins. We will share the full outline at the finalist stage so there are no surprises before any commitment is made.
Applications are open to creators based in the UK and US only at this stage.
Brand strategy and positioning, visual identity, content system, influencer activation, PR launch and ongoing growth support, all delivered by the Socially Powerful team.
The shortlist will be announced on 1st October 2026.
