Not all brands have yet fully discovered the advantages of working with micro-influencers, while industry innovators are actively collaborating with nano-influencers.
Nano-influencers — are Instagram users, TikTok users, YouTuber, Twitch users or any other social platform who have between 1,000 and 5,000 followers. Their accounts give a very real account of life as if they were almost your friend or in many cases are your friends.
Nano-influencers have strong connections with their audience. They have established good relationships with their audience and one-on-one communication, which is much more intimate and engaging. Nano-influencers are more likely to answer almost every comment or question they get asked and provide meaningful answers to their questions.