PUBG Mobile KSA TikTok Influencer Campaign: 8M+ Views Case Study
Introducing #PubgMobileParty
To celebrate PUBG Mobile's first anniversary in Saudi Arabia, Tencent partnered with Socially Powerful to turn a milestone moment into a nationwide social celebration. Rather than speaking only to the game's existing players, the goal was to bring a new, more casual audience into the fun. We created #PubgMobileParty, a TikTok-first influencer campaign that let creators celebrate the game in their own style. The result was more than 8 million views and a reach of over 7.7 million across the Kingdom.
Getting influencers to help push exposure of PUBG Mobile
Platforms
TikTok
Services
8M
VIEWS
7.7M
REACH
45K+
CLICKS
Challenge
Where We Started: A Loyal Core, But Room to Grow
PUBG Mobile already had a strong following among dedicated gamers in the KSA. The next stage of growth meant reaching people who didn't see themselves as "gamers" at all. Tencent needed to generate hype around the first anniversary, build awareness beyond the core community and attract new users from a more casual audience. All of this had to happen on a tight timeline, with content that felt like entertainment rather than a game ad.
strategy
Our Approach: Give Creators the Concept, Let Them Run With It
Our insight was that mobile gaming isn't just for hardcore players: millennials in Saudi Arabia are keen to join in the fun and discover new games. Working to a quick turnaround, we partnered with popular micro and macro TikTok creators across a range of passion points, from comedy to challenges and video effects. The #PubgMobileParty concept gave every creator the freedom to celebrate the anniversary in the content style their audience already loved. This made the campaign feel native to TikTok and put PUBG Mobile in front of audiences who might never have seen a traditional gaming ad.
results
The Payoff: 8M Views, 45K Clicks
The campaign generated more than 8 million views and reached over 7.7 million people in the KSA. It also drove 45,000 clicks, turning entertainment into real interest in the game. By letting creators lead with their own style, #PubgMobileParty took PUBG Mobile well beyond its core gaming community. It showed how the right mix of creators and creative freedom can turn a brand milestone into a cultural moment.
8M
VIEWS
7.7M
REACH
45K+
CLICKS
START PROJECT
Socially Powerful is a global leading social media and influencer marketing agency, with offices across Europe, USA, Asia and the Middle-East.
If you’d like to speak to our team about how we can help you take your brand to another level and engage audiences globally, please complete our contact form.
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