Levi’s Influencer Campaign: $1.2M EMV, 17 Store Openings
Keeping Levi’s at the centre of culture, from the Super Bowl to the shop floor
Levi’s has a heritage few brands can match, and an audience that expects it to keep up with culture. Across the UK and US, we built a three-layer creator programme: year-round fashion ambassadors, large-scale moments around the Super Bowl, Beyoncé and Toy Story, and a launch playbook for 17 new stores. The result was $1.2M in earned media value and engagement 53% above competitors.
Social strategy and influencer marketing across the UK and US
Platforms
TikTok
Services
$1.2M
earned media value
+53%
engagement rate
7.5%
save rate (+39% vs benchmark)
Challenge
Keeping a heritage brand fast, consistent and credible in culture
Levi’s didn’t need awareness. It needed relevance that lasted. The brand wanted to move beyond one-off campaigns towards an always-on creator presence that kept it in the cultural conversations its audience cares about, while putting the most effort behind its biggest strategic moments.
strategy
We built the campaign in three layers, each tied to a different priority.
Layer 1: Always-on ambassadors. A long-term programme with culturally credible fashion creators who posted about Levi’s every month, keeping earned content growing between big moments.
Layer 2: Cultural moments. Large-scale activations around the Super Bowl and Levi’s partnerships with Beyoncé and Disney’s Toy Story, bringing in creators from outside fashion to put Levi’s at the centre of the conversation.
Layer 3: Store launch playbook. A repeatable framework running from pre-launch to post-launch, combining hyper-local geotargeted creators with in-store visits within a 10-mile radius. We used it across all 17 store openings in 2025 to drive buzz and real footfall.
results
$1.2M in earned media value and 53% higher engagement than competitors
The campaign earned Levi’s $1.2M in media value and an engagement rate 53% above the competitive set. Content was also saved at a 7.5% rate, 39% above benchmark. Together, these results show that a creator-led approach can keep Levi’s culturally relevant and deliver real business impact.
$1.2M
earned media value
+53%
engagement rate
7.5%
save rate (+39% vs benchmark)
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$1.2M
earned media value
+53%
engagement rate
7.5%
save rate (+39% vs benchmark)
+381%
jump in share rate
$15M
EMV generated
+41%
avg. E/R vs brand benchmark
98M
impressions
352K
clicks
81
video assets
32M
VIEWS
+400K
NEW FOLLOWERS
2M
LIKES
59M
REACH
1.5M
ENGAGEMENTS
20+
CREATORS
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
70M+
IMPRESSIONS
500+
COLLABORATIONS
SOLD OUT
PRODUCT LINES
486%
FOLLOWERS
28M
MENTIONS
13M
VIEWS
35M
VIEWS
3M
ENGAGEMENTS
50+
CREATORS
21M
VIEWS
600K
ENGAGEMENTS
30
INFLUENCERS
137M
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4M+
ENGAGEMENTS
20
INFLUENCERS
500M+
IMPRESSIONS
15
COUNTRIES
MILLIONS
OF DOWNLOADS
13M
IMPRESSIONS
26M
AD PLACEMENT VIEWS
1.1M
STREAM FOLLOWERS
4M+
VIEWS
3.5M
REACH
200+
ASSETS
1M
CLICKS
15M
VIEWS
500K
ENGAGEMENTS
8M
VIEWS
7.7M
REACH
45K+
CLICKS
16M
VIEWS
12M
REACH
120K+
CLICKS
13M
IMPRESSIONS
12M
VIEWS
50K
CLICKS
113%
FOLLOWER INCREASE
13%
ENGAGEMENT RATE
30K
AV VIDEO VIEWS
20M
VIEWS
250K
CLICKS
$$M'S
EARNED MEDIA VALUE
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