Simba Sleep MENA Influencer Campaign

We built the campaign around #MyBedIsMyWorld, positioning the bed as the centre of rest, relaxation and everyday life. In phase one, we invited creators from a range of passion points to visit Simba Sleep stores and explore the mattress technology first-hand, sharing what makes it different with their audiences.

We partnered with influencers across a variety of passionpoints in order to communicate the benefits of the Simba
Sleep mattress in an engaging and authentic way.Influencers produced content around the concept #MyBedIsMyWorld which rolled out across two phases.

For the first phase, influencers visited stores to familiarize themselves with the advanced technology of the mattress
and how it gives the perfect night sleep. For the second phase, influencers reviewed and highlighted the positive impact that the mattress has had over the last thirty days.

In phase two, those creators took the mattress home and used it for 30 days before sharing honest reviews of how it affected their sleep and wellbeing. Combining in-store discovery with a longer-term trial gave audiences both an explanation of the product and genuine proof that it works.

Consumers in the Middle East seek premium and innovative homeware products that add value to their everyday lives.