Uber Eats UAE Instagram Influencer Campaign: 400K+ Impressions Case Study
Uber Eats UAE Influencer Case Study
Food delivery is one of the most crowded app categories in the UAE, and standing out takes more than a discount code. Uber Eats partnered with Socially Powerful, the global influencer marketing agency with a team on the ground in Dubai, to raise awareness of its app and give UAE consumers a reason to choose it over competitors. We built a playful, secret-sharing concept around the hashtag #DontTellUberEats and brought it to life with a diverse mix of Instagram creators.
The campaign reached more than 175,000 people and generated over 400,000 impressions.
Platforms
Services
400k+
Impressions
175k+
Reach
19k+
Engagements
Challenge
Uber Eats needed to boost awareness of its app in the UAE while giving customers a memorable reason to order with them, and keep coming back. The campaign had to cut through a market where every competitor was fighting for the same order.UAE consumers have plenty of food-delivery apps to choose from, and most offer the same restaurants at the same prices. With so little separating the platforms, brand loyalty is hard to earn and easy to lose.
strategy
Our insight was simple: in a market where the apps look alike, perks and promotions are often what decide where people order. So instead of a standard promo, we turned an offer into a secret. Influencers "leaked" what looked like a hack or glitch in the app: a free Pepsi with every meal ordered on Uber Eats, shared under the hashtag #DontTellUberEats. To reach beyond a single audience, we recruited creators from a range of verticals, including food, fashion, family and lifestyle. Each one carried the story to their own community and drove new users to the app.
results
400K+ Impressions, Over 175K UAE Users Reached
The campaign delivered more than 400,000 impressions and reached over 175,000 people across Instagram in the UAE. It also generated more than 19,000 engagements, meaning well over 10% of the people it reached actively interacted with the content. The secret-sharing format turned a simple promotion into something audiences wanted to talk about, pass on and act on. It's a clear example of how the right creative idea, paired with the right mix of creators, can make a brand stand out in one of the region's most competitive categories.
400k+
Impressions
175k+
Reach
19k+
Engagements
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Socially Powerful is a global leading social media and influencer marketing agency, with offices across Europe, USA, Asia and the Middle-East.
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