Develop, manage and grow the ESL Gaming TikTok Channel.
Develop, manage and grow the global ESL Gaming TikTok channel.
To achieve a 50% growth in followers by year-end and boost the ESL brand on TikTok, we developed a comprehensive content strategy. This involved creating eight TikTok video assets weekly, focusing on current trends and maintaining brand authenticity. We centred our content around CS: GO and Dota 2, connecting it to major ESL events. Furthermore, we provided valuable advice on account growth hacking and TikTok services to enhance the TikTok experience.
ESL's TikTok Success Story with Strategic Content.
Platforms
TikTok
Services
113%
FOLLOWER INCREASE
13%
ENGAGEMENT RATE
30K
AV VIDEO VIEWS
Challenge
Levelling Up on TikTok: A Collaboration for over 100% Follower Growth with Engaging Gaming Content!
The goal of this collaboration was to manage and grow the @EslGaming TikTok account by creating versatile and engaging content, with an objective of 50% percent following growth.
In order to captivate our core audience group with a strong gaming passion point while at the same time creating content that resonates with a wider audience allowing our content to go viral and gain exposure with new potential fans, a specific content and account management strategy had to be created. In addition to this introducing the right tone of voice that reflects an understanding of gaming culture and resonates with the target audience was key.
strategy
Captivating Core and New Audiences: A Multi-Pillared Content Strategy on TikTok for ESL.
In order to captivate our core target audience as well as to tab into new audience groups, the developed content strategy was based on a combination of gaming and humor. To bring this approach to life several content pillars were introduced including Game Play, Meme Content, Behind The Scenes footage and Pro Tips. In order to increase engagement as well as TikTok visibility, furthermore, a pro-active engagement approach was introduced. As part of this we interacted with over 50 relevant TikTok accounts in the sphere (esports teams, gaming hardware providers, pro gamers) on over 100 occasions each month.
results
Strategic Triumph: 113% Follower Surge and 13% Engagement Rate on TikTok for ESL.
Our dedicated efforts in implementing a comprehensive content strategy on TikTok yielded remarkable outcomes. We witnessed an astounding 113% increase in our follower count, surpassing our initial target and demonstrating the effectiveness of our approach.
Moreover, the engagement rate on our content soared to an impressive 13%, reflecting the resonance of our TikTok content with our audience. This high level of engagement underscores the success of our strategy in capturing and retaining the attention of our target audience.
113%
FOLLOWER INCREASE
13%
ENGAGEMENT RATE
30K
AV VIDEO VIEWS
START PROJECT
Socially Powerful is a global leading social media and influencer marketing agency, with offices across Europe, USA, Asia and the Middle-East.
If you’d like to speak to our team about how we can help you take your brand to another level and engage audiences globally, please complete our contact form.
Check out some of our related case studies
5.4%
avg engagement rate
69%
engagement above benchmarks
50k+
pieces of content created
+381%
jump in share rate
$15M
EMV generated
+41%
avg. E/R vs brand benchmark
98M
impressions
352K
clicks
81
video assets
32M
VIEWS
+400K
NEW FOLLOWERS
2M
LIKES
59M
REACH
1.5M
ENGAGEMENTS
20+
CREATORS
30M
IMPRESSIONS
15%
UPLIFT IN SALES
17M
REACH
70M+
IMPRESSIONS
500+
COLLABORATIONS
SOLD OUT
PRODUCT LINES
486%
FOLLOWERS
28M
MENTIONS
13M
VIEWS
35M
VIEWS
3M
ENGAGEMENTS
50+
CREATORS
21M
VIEWS
600K
ENGAGEMENTS
30
INFLUENCERS
137M
VIEWS
4M+
ENGAGEMENTS
20
INFLUENCERS
500M+
IMPRESSIONS
15
COUNTRIES
MILLIONS
OF DOWNLOADS
13M
IMPRESSIONS
26M
AD PLACEMENT VIEWS
1.1M
STREAM FOLLOWERS
4M+
VIEWS
3.5M
REACH
200+
ASSETS
1M
CLICKS
15M
VIEWS
500K
ENGAGEMENTS
8M
VIEWS
7.7M
REACH
45K+
CLICKS
16M
VIEWS
12M
REACH
120K+
CLICKS
13M
IMPRESSIONS
12M
VIEWS
50K
CLICKS
113%
FOLLOWER INCREASE
13%
ENGAGEMENT RATE
30K
AV VIDEO VIEWS
20M
VIEWS
250K
CLICKS
$$M'S
EARNED MEDIA VALUE
Get in touch
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
Work with us