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Did you know that 9% of consumers across all marketing sectors follow at least one gaming influencer? This presents huge opportunities for brands from all industries to tap into some very large audiences.  […]

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Influencer marketing is one of the most profitable ways to grow your ecommerce business. With 1 in 4 marketers currently leveraging its power, now is the perfect time for you to jump on board. Influencers are a rapidly growing breed, with selling power beyond our imagination. Their secret? Authent […]

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The rise of the food influencers on Instagram has shown no signs of slowing. Foodies on the platform are inundated with tasty recipes, how-to videos and mouth-watering photos from a diverse […]

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Instagram has fast become an indispensable marketing tool for the craft beer industry.  For breweries, posting product shots, announcing new releases and giving customers a glimpse into the happenings behind the scenes, has b […]

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Are you a self-proclaimed foodie?  Or are you still very much in the midst of trying to find your way around a recipe book? Whichever of the two you identify with, we just might have […]

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Though our world is inhabited by a diverse range of people, there is one thing we all have in common.  Food.  From national delicacies to world-renowned food brands, food dominates e […]

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Celebrity chefs and TV personalities have had a hand in swaying our decisions on where to eat and what to eat for decades now. But in the year 2023, there’s a new guy in town. The food influencer. And thanks to social media, just about anyone can become one.  […]

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As the new year rolls in and everyone is on a mission to incorporate something new into their lives, there is no better way than starting in the kitchen - or out of it, if cooking isn’t your thing.  Where trying new recipes […]