Influencer News

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Recently, there’s been a huge spike in popularity among micro influencers. Micro influencers on Instagram have piqued marketers’ interests thanks to their high engagement rates, niche […]

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Gone are the days where huge macro influencers reign supreme. If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and ca […]

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Artificial intelligence—yes, you read that right—probably isn’t what you once thought it was, and we bet some of you didn’t think it would exist during your lifetime either.  Though we’re still a few years away from […]

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Convincing consumers to invest in your products is no easy task, but luckily for you, we live in the digital age where you don’t have to do it yourself any more. With influencer marketing taking the world by storm, many brands are now seeking refuge in using social […]

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In a world that is shifting almost entirely online, job roles are not following too far behind. Social media influencer marketing has seen a significant rise within the last decade and it is only getting bigger. Turning heads (and dreams) with the enormous amounts of […]

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So, it's fair to say things are running amok in the exploding world of all things crypto. Internet memes and monkey’s selling for millions, teenage TikTokers rallying huge followings into making cryptocurrency investments in an odd form of influencer marketing, band […]

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With the proliferation of hardware technology advancing every day, virtual influencers are becoming more popular and even going as far as becoming the face of some brands, such as Prada who created their very own virtual influencer named Candy, promoting their new Can […]

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“Sustainable fashion” has been a hot topic for the past few years. As a result of the consumer demand for transparency from companies, many brands have created social and environmental sustainability policies to show their commitment to the movement. But how genui […]