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Jul 22, 2026

Influencer Marketing

The Psychology of Influencer Marketing Trust

We take skincare advice from someone we've never met. We buy trainers because a creator we follow wears them. We try restaurants, download apps and book holidays based on recommendations from people we'll probably never meet.[…]

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Jul 14, 2026

Influencer Marketing

MAD//Fest 2026 Recap: Key Marketing Takeaways & Trends

The UK's biggest and boldest marketing festival returned to Shoreditch from 7-9 July, and this year's theme couldn't have been more timely. With 'AI slop' crowned Macquarie Dictionary's Word of the Year, MAD//Fest declared 2026 the year o […]

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