Insights

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Booze, head-to-toe green outfits, and the Dropkick Murpheys blasting in the background. That’s right, St Patrick’s Day is here again. Whilst St Patrick’s Day is merely yet another excuse to head to the pub for most of […]

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https://youtube.com/shorts/nG6ygSeXz88?feature=shareWe seldom come across an influencer able to reach the same career heights as Molly-Mae Hague.The reality TV star-turned-celebrity influencer has walked a rather unique p […]

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The Skims marketing team have once again proved they are ahead of the curve by partnering with BlackPink's Rosé as the first K-pop star to front its 2025 Valentine's Day collection – and like with all Skims collaborations, we're obsessed. Since its 2019 debut, the […]

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With the year just beginning, the question on everyone’s minds is what the marketing trends for 2025 will be. A strong contender? The Sphere. Standing tall at 366 feet, the Las Vegas Sphere is truly a spectacle to behold. […]

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Though an invaluable resource, forum marketing remains underutilised. Could 2025 finally be the year we see its takeover?[…]

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When did you start working at SP? I joined SP in July of this year. What is your role? I’m an Account Manager. What does that entail? […]

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In a world where precision and efficiency define successful marketing, InfluenceOptima leads the charge, fuelled by partnerships.At its core, InfluenceOptima is a cutting-edge influencer marketing and measurement technology s […]

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We caught up with one of social media's hottest travel creators, @luxemesse, to talk all things personality, platforms, and pushing boundaries. Read on to discover how this flight attendant-turned-creator is making waves on social and taking us all […]