Insights

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Booze, head-to-toe green outfits, and the Dropkick Murpheys blasting in the background. That’s right, St Patrick’s Day is here again.  Whilst St Patrick’s Day is merely yet another excuse to head to the pub for most of th […]

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We caught up with food and lifestyle influencer, @isofbelle, to talk all things social media and switching up your content style. Read on to discover how Isabelle speaks to her niche target audience, all while keeping the brand deals flowing in! […]

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https://youtube.com/shorts/nG6ygSeXz88?feature=share We seldom come across an influencer able to reach the same career heights as Molly-Mae Hague. The reality TV star-turned-celebrity influencer has walked a rather unique path […]

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The Skims marketing team have once again proved they are ahead of the curve by partnering with BlackPink's Rosé as the first K-pop star to front its 2025 Valentine's Day collection – and like with all Skims collaborations, we're obsessed. Since its 2019 debut, the […]

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With the year just beginning, the question on everyone’s minds is what the marketing trends for 2025 will be. A strong contender? The Sphere.  Standing tall at 366 feet, the Las Vegas Sphere is truly a spectacle to behold.  […]

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Though an invaluable resource, forum marketing remains underutilised.  Could 2025 finally be the year we see its takeover? […]

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When did you start working at SP? I joined SP in July of this year. What is your role? I’m an Account Manager. What does that entail? […]

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In a world where precision and efficiency define successful marketing, InfluenceOptima leads the charge, fuelled by partnerships. At its core, InfluenceOptima is a cutting-edge influencer marketing and measurement technology sta […]