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The Evolution of Influencer Marketing: Embracing Earned Media in an Ever-Changing Landscape
A cornerstone of modern advertising, influencer marketing shows no signs of slowing down its evolution.
The influencer marketing industry and its adjacent creator economy continue to grow in new and often divisive ways every […]
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Apr 17, 2025
SP Thought Leadership
How M&S Marketing Has Successfully 'Moved with the Times'
What is that infamous “M&S difference”?
If its last years of astonishing growth and modernisation are anything to go off, it’s not quality and price. No, the M&S difference is diversified media marketing and empl […]
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Apr 09, 2025
SP Industry Trends
10 Utterly Delectable Food-Inspired Beauty Campaigns You Need to See
Noticed how every beauty brand suddenly seems to be obsessed with food?
From pancakes on Rhode’s Instagram to donuts on Garnier’s, using food to market beauty products has become impressively popular in the industry—and, […]
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Mar 25, 2025
SP Thought Leadership
Creative Easter Marketing 101: How to Drive Customer Engagement in 2025
One of the nation’s most delectable holidays is right around the corner, urging marketers and brands to take a hard look at how they plan on winning consumers over with their Easter marketing […]
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Aria: The AI-Powered Platform Redefining Influencer Discovery
Marketing teams waste an average of 15 hours per week searching for the perfect influencer match. Aria cuts that to just 4 hours—and it's completely free.
In an era where digital […]
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Mar 19, 2025
SP Thought Leadership
Here's How Holdco and Challenger Brands are Shaping Digital Advertising in 2025
It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]
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Mar 14, 2025
SP Thought Leadership
The Formula 1 Marketing Strategy That's Taken the Sport From the Track to the Screen
Formula 1 gets hearts racing across the world.
Once a sport reserved for the wealthy, older, male-dominated crowd, Formula 1 has had a major image update in the past couple of years. Driven by the raging success of […]
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Mar 13, 2025
SP Influencer Sessions
Influencer Sessions: Get to Know @alexdeamteam
We caught up with digital content creator @alexdeamteam, to talk all things comedic entertainment, content, and community. Read on to discover how her journey online led her
Where does your love for creating comedy content come […]
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