Insights

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A cornerstone of modern advertising, influencer marketing shows no signs of slowing down its evolution.  The influencer marketing industry and its adjacent creator economy continue to grow in new and often divisive ways every […]

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What is that infamous “M&S difference”? If its last years of astonishing growth and modernisation are anything to go off, it’s not quality and price. No, the M&S difference is diversified media marketing and empl […]

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Noticed how every beauty brand suddenly seems to be obsessed with food? From pancakes on Rhode’s Instagram to donuts on Garnier’s, using food to market beauty products has become impressively popular in the industry—and, […]

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One of the nation’s most delectable holidays is right around the corner, urging marketers and brands to take a hard look at how they plan on winning consumers over with their Easter marketing […]

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Marketing teams waste an average of 15 hours per week searching for the perfect influencer match. Aria cuts that to just 4 hours—and it's completely free. In an era where digital […]

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It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]

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Formula 1 gets hearts racing across the world.  Once a sport reserved for the wealthy, older, male-dominated crowd, Formula 1 has had a major image update in the past couple of years. Driven by the raging success of […]

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We caught up with digital content creator @alexdeamteam, to talk all things comedic entertainment, content, and community. Read on to discover how her journey online led her Where does your love for creating comedy content come […]