Many brands are still challenged on how to make influencer marketing a smart, long-term investment that impacts sales? We know we can help.
As a leading global influencer marketing agency, Socially Powerful guarantees results that will outperform traditional marketing channels. A full-service extension of your team, we design and implement bespoke macro or micro-influencer marketing programmes with a focus on achieving ROI.
So, whether you’re looking for influencer marketing service to help grow brand awareness, drive app downloads, or drive sales, our team of social scientists will build a strategy catered to you and your business goals and KPIs.
We develop innovative influencer marketing strategies with long-term goals, with these goals, creativity and influencers at their core.Find out more 👉
For every brand, there’s a perfect influencer and we always know where to find them. Through our in-house tools and technology team, we have unrivalled access into the influencer world, connecting you with influencers aligned to your brand goals to get people talking, and acting.Find out more 👉
Our digital marketing team uses paid media to support your influencer marketing campaign, ensuring the best possible results for your brand across all social platforms.Find out more 👉
We set goal-oriented and data-driven KPIs before the start of every campaign. That’s how we guarantee success. We measure progress from start to finish and provide you with transparent, tangible insights.Find out more 👉
Our content strategies give influencers the freedom to be authentic on the platforms where they have the most power. It’s not advertising – it’s storytelling.Find out more 👉
Our team of legal experts advice brands and influencers on relevant partnership disclosure regulations and ensures our influencer contracts cover the full scope of the collaboration.Find out more 👉
Influencer marketing has become one of the most established forms of digital marketing. It has grown from a buzzword to a mainstream social media marketing strategy, yet it is commonly misunderstood and misused by brands. Influencer marketing uses online creators to mention or endorse brands/products to their followers.
Influencer marketing is constantly evolving along with the needs and wants of consumers. We’ve entered a digital-first age, where the only way to stay connected is online and through social media. But, the one thing that connects us more than social media is consumption, which is why influencer marketing will only continue to spark new opportunities.
Within influencer marketing, it is important to plan the precise strategy for your brand, understand who your audience is and deliver engaging content at the right time. Achieving these three things will show you the astonishing effect influencer marketing has. Influencer marketing needs to be driven by data and results (not just pretty photos or likes and comments) which is something we specialise in.
Influencers are individuals that we are compelled to follow. They might be viewed as experts within their niche markets, or have the power to affect our purchasing decisions. They typically have a close relationship with their followers, which is what distinguishes them from celebrities. Influencers live on all social media platforms, from Instagram to LinkedIn. They create regular content on their preferred social media channels for their audiences.
There are various types of influencer, and they can be separated in numerous ways. They can be split by size (mega, macro and micro influencers), by type of content (videos, pictures or blogs), level of influence and niche. The type of influencer used will vary depending on your brand and target audience.
When done correctly, the benefits of influencer marketing can be exponential. The main benefits of influencer marketing can be summarised as: greater reach, ability to contextualise your brand, better trust or credibility and greater lead-to-sales conversions.
Influencer marketing allows brands to speak directly to their existing and target audiences. Brands can be part of the messaging, timing and type of content produced. This allows brands to target and create a community from the exact audience they desire.
Influencer marketing increases the reach of a brand significantly. Social users are exposed to the brand, its story and the products or services it offers. Often, an influencer will have audience members that are on the fence about the brand, and an endorsement from the influencer will encourage the lead to become a customer. Brands can also reach potential customers with ease.
Nowadays, consumers demand authenticity from brands, and a great way to achieve this is through influencer marketing. Influencers have a pre-existing trusting relationship with their followers, and by working with them brands are able to tap into this relationship. These followers associate the influencer as a credible expert within their market, and this view is extended to the brand as a result of the collaboration.
We are global experts in influencer marketing and use data driven results to find the best influencers and strategies to use for your brand.
When choosing an agency to work with, you need to be able to understand their motives. Working with an agency that has close ties with specific influencers won’t ensure an unbiased and tailored strategy because the agency will have a conflict of interest and may not be working for the true benefit of the brand.
As an independent influencer agency, we provide impartial influencer recommendations, driven by data and experience. Our expert social scientists will provide you with a specifically tailored strategy for your brand, carefully considering your audience, objectives and voice.
We ask our clients three key questions – what are you trying to achieve? Who are you trying to target? What are your campaign objectives?
We reverse engineer from the agreed outcome to make informed decisions on which influencers, creatives and platforms will best engage the target audience, develop lasting engagements and cause a positive impact on your business.