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DEFINITION

Influencer Marketing

We provide global influencer marketing services in the UK, USA, Europe, Australia, China and the Middle East that guarantee results.

Influencing the masses, one by one.

Bespoke Influencer Marketing

With offices in all corners of the globe, Socially Powerful creates the most engaged, captivating & ROI-focused social media influencer marketing campaigns for global brands, actively guaranteeing results and performance for our clients.

We take pride in developing and executing bespoke influencer marketing strategies for every brand we work with. Each brand is different, with individual goals unique to their brand DNA. Each brand collaboration is strategic, creative and with a performance at the heart.

Our influencer marketing services occupy the intersection of technology and humanity – combining data insights with the demographic relevance of influencers, bespoke content and platform selection to achieve guaranteed performance for our clients.

Access anyone from A-list celebrities to micro influencers

Whether you’re looking to work with A-List Celebrities, hero, macro or even micro-influencers, we have access to the entire market, carefully matching you with influencers who are right for your brand with our own scoring algorithm.

Pioneered by our technology and development team, we offer unrivalled access and data into the world of influencers through our internal influencer marketing platform. We combine technology, influencers and creative social strategy to match brands with influential creators to produce authentic content at scale.

We’re continually innovating to drive influencer performance and ROI, we actively track performance, black-list influencers who fake engagement, buy followers, and cheat the system. Having run thousands of influencer marketing campaigns, we capture, analyse and collect data to understand platform and influencer performance inside out, day by day.

Across all platforms and categories

We’re an agency with real-time insight to create ideas that surge. Our approach is platform and channel-agnostic activating global influencer marketing campaigns on YouTube, Instagram, Snapchat, TikTok, Weibo, WeChat and more. We have the agility to provoke conversations and inspire people to act.

Whether you’re a sports brand, fashion, beauty, technology, automotive, gaming and even B2B, our influencer marketing campaigns will drive the results for you no matter what industry you’re in, connecting you to the audiences that care.

As partners to social platforms like YouTube, TikTok, Facebook and Instagram, we keep on top of platform and algorithm changes, meaning we go further to guarantee results and outcomes for our clients.

INFLUENCER MARKETING SERVICESINFLUENCER MARKETING SERVICESINFLUENCER MARKETING SERVICESINFLUENCER MARKETING SERVICESINFLUENCER MARKETING SERVICESINFLUENCER MARKETING SERVICES

01

Influencer Marketing Strategies

We develop innovative influencer marketing campaigns with long-term business goals in mind with creativity, guaranteed performance and influencers at their core. Whether you’re looking to access global celebrities, the biggest influencers on social media, through to macro, micro and even nano influencers, we have you covered.

02

Influencer Matchmaking

For every brand, there’s a perfect influencer and we always know where to find them. Through our in-house tools and technology team, we have unrivalled access into the influencer world through our own influencer marketing platform, connecting you with influencers aligned to your brand goals to get people talking, and acting. Whether you’re looking for A-list celebrities, YouTube’s biggest stars, the best creators on TikTok or a large-scale global, multi-platform influencer campaign, we have you covered.

03

Paid Media

Our digital marketing team utilises paid media to supercharge your influencer marketing campaign, ensuring the best possible results for your brand across all social platforms. We supercharge your investment by selecting engaging organic influencer content and driving it to broader audiences across social media. On average, ads that appear from an influencers channel perform 7X than brands owned media, we’ll show you how!

04

Campaign Measurement

We set goal-oriented and data-driven KPIs before the start of every influencer marketing campaign. That’s how we guarantee success. We measure progress from inception to finish and provide you with transparent, tangible insights with results that impact your brand or business.

05

Content Strategy

Our content strategies give influencers the freedom to be authentic on platforms with the most power. It’s not advertising – it’s storytelling, and we enable brands to seamlessly integrate into hard to access audiences through carefully matched influencers, connecting with culture as one.

06

Legal

Our team of legal experts advises brands and influencers on relevant partnership disclosure regulations and ensures our influencer contracts cover the full scope of the collaboration. Your influencer campaign will abide by all advertorial regulations, wherever the campaign may be running in the world.

INFLUENCER MARKETING GUARANTEEING RESULTS.

#1

The marketing landscape is continually evolving; however, a consistent trend is influencer marketing. Many brands struggle to make influencer marketing a smart, long-term investment that impacts their sales. As a leading provider of influencer marketing services, we know we can help.

#2

Socially Powerful guarantees results that outperform traditional marketing channels. Acting as an extension of your team, we design and implement bespoke macro and micro influencer marketing programmes. We provide full social media services, including social video production, content distribution and community management, while focusing on achieving an outstanding ROI. Alongside offering a full end-to-end agency service, from strategy and creative to execution and operations, we can also deploy one-off activations or long-term influencer programmes.

#3

Our approach is platform and channel agnostic activating global influencer marketing campaigns on YouTube, Instagram, Snapchat, TikTok, Weibo, WeChat and more. Through our data and insights team, we are able to guarantee results based on our years of data collection and previous campaign performance. We’re that confident, if we don’t hit the agreed KPI’s, you don’t pay us.

Whether you’re looking to build your brand, connect to new audiences, drive traffic, downloads, or sales, we reverse engineer from the agreed outcome to make informed decisions. Influencers, creatives and platforms are backed up with data, metrics and performance analysis, to develop long-lasting business impact.

WE INFLUENCE THE MASSES

ONE-BY-ONE

WHY SOCIALLY POWERFUL?

We know how to get business results from social.

Whether you're looking to build your brand, connect to new audiences, drive traffic, downloads, or sales, we reverse engineer from the agreed outcome to develop long-lasting engagement and business impact.

We guarantee results. If we don't hit agreed KPI's you don't pay us. Simple.

Guaranteed Results.

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Positioning FOREO as the market-leader

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Our wide variety of
incredible clients

FAQ's

What is influencer marketing ?


Influencer marketing has become one of the most established forms of digital marketing. It has grown from a buzzword to a mainstream social media marketing strategy, yet it is commonly misunderstood and misused by brands. Influencer marketing uses online creators to mention or endorse brands/products to their followers.

Influencer marketing is constantly evolving along with the needs and wants of consumers. We’ve entered a digital-first age, where the only way to stay connected is online and through social media. But, the one thing that connects us more than social media is consumption, which is why influencer marketing will only continue to spark new opportunities.

Within influencer marketing, it is important to plan the precise strategy for your brand, understand who your audience is and deliver engaging content at the right time. Achieving these three things will show you the astonishing effect influencer marketing has. Influencer marketing needs to be driven by data and results (not just pretty photos or likes and comments) which is something we specialise in.

What is an influencer ?

Influencers are individuals that we are compelled to follow. They might be viewed as experts within their niche markets, or have the power to affect our purchasing decisions. They typically have a close relationship with their followers, which is what distinguishes them from celebrities. Influencers live on all social media platforms, from Instagram to LinkedIn. They create regular content on their preferred social media channels for their audiences.

There are various types of influencer, and they can be separated in numerous ways. They can be split by size (mega, macro and micro influencers), by type of content (videos, pictures or blogs), level of influence and niche. The type of influencer used will vary depending on your brand and target audience.

What are the benefits of influencer marketing ?

When done correctly, the benefits of influencer marketing can be exponential. The main benefits of influencer marketing can be summarised as: greater reach, ability to contextualise your brand, better trust or credibility and greater lead-to-sales conversions.

Influencer marketing allows brands to speak directly to their existing and target audiences. Brands can be part of the messaging, timing and type of content produced. This allows brands to target and create a community from the exact audience they desire.

Influencer marketing increases the reach of a brand significantly. Social users are exposed to the brand, its story and the products or services it offers. Often, an influencer will have audience members that are on the fence about the brand, and an endorsement from the influencer will encourage the lead to become a customer. Brands can also reach potential customers with ease.

Nowadays, consumers demand authenticity from brands, and a great way to achieve this is through influencer marketing. Influencers have a pre-existing trusting relationship with their followers, and by working with them brands are able to tap into this relationship. These followers associate the influencer as a credible expert within their market, and this view is extended to the brand as a result of the collaboration.

We are global experts in influencer marketing and use data driven results to find the best influencers and strategies to use for your brand.

How to choose an “authentic” influencer marketing agency ?

When choosing an agency to work with, you need to be able to understand their motives. Working with an agency that has close ties with specific influencers won’t ensure an unbiased and tailored strategy because the agency will have a conflict of interest and may not be working for the true benefit of the brand.

As an independent influencer agency, we provide impartial influencer recommendations, driven by data and experience. Our expert social scientists will provide you with a specifically tailored strategy for your brand, carefully considering your audience, objectives and voice.

We ask our clients three key questions – what are you trying to achieve? Who are you trying to target? What are your campaign objectives?

We reverse engineer from the agreed outcome to make informed decisions on which influencers, creatives and platforms will best engage the target audience, develop lasting engagements and cause a positive impact on your business.

Our Influencer Marketing promise

The marketing landscape is continually evolving; however, a consistent trend is influencer marketing. Many brands struggle to make influencer marketing a smart, long-term investment that impacts their sales. As a leading provider of influencer marketing services, we know we can help.

Socially Powerful guarantees results that outperform traditional marketing channels. Acting as an extension of your team, we design and implement bespoke macro and micro influencer marketing programmes. We provide full social agency services, including social video production agency services, content distribution and community management agency, while focusing on achieving an outstanding ROI. Alongside offering a full end-to-end agency service, from strategy and creative to execution and operations, we can also deploy one-off activations or long-term influencer programmes. 

So, if you’re looking for influencer marketing services to help grow brand awareness, drive app downloads or increase sales, look no further.

As an independent global influencer marketing agency, we provide impartial influencer recommendations, driven by data and experience. You can trust our social scientists to provide a strategy aligned to your brand, audience, and objectives. 

 

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