Aug 02 2021
TikTok is the fastest growing social media platform of today. The platform is available in over 150 countries, has over 1 billion monthly active users and is the go-to entertainment destination for those between 13 and 40.
TikTok’s popularity rose thanks to its quick and easily digestible short-form videos and hyper-specific algorithm. The blend of these two factors resulted in users constantly being fed content they were guaranteed to enjoy. TikTok’s content is much more casual and organic than other visual platforms which has paved the way for countless TikTok trends and unique TikTok video ideas.
But as with every platform, the most successful content is always formatted and optimised to the platform it will be uploaded to. This means your content will be presented to your viewers how you want it to be.
When creating a TikTok, it’s important to consider how long you want it to be. Within recent months, TikTok has expanded its length limits from 15 seconds to 1 minute, and finally to 3 minutes. The TikTok maximum video length is still 3 minutes.
TikTok users love bite-sized content, so the best video length is between 9 and 15 seconds. However, depending on the content you are creating, longer videos may suit you better.
TikTok has a brilliant native recorder and countless video effects if you want to create your content within the app. However, you can also use a third party editing app to edit your content before uploading it to TikTok.
The maximum TikTok video size is different depending on whether you are uploading from an iOS or Android device. From an Android the maximum TikTok video size is 72MB. From an Apple device, users can upload TikTok videos that are 287.6MB.
TikTok video resolution should be 1080×1920.
The aspect ratio should be that of a standard smartphone screen, 9:16. 1:1 is also possible, but it won’t take up the whole screen.
TikTok supports .mp4 and .mov files. For ads, it also supports .avi and .gif files.
TikTok videos can be uploaded in both landscape and portrait. Most content is filmed on a smartphone and TIkTok optimises content for portrait viewing. However, if you want to upload to landscape you need to either record in landscape mode or upload a landscape video to the platform.
The maximum TikTok video size is different depending on whether you are uploading from an iOS or Android device.
From an Android the maximum TikTok video size is 72MB. From an Apple device, users can upload TikTok videos that are 287.6MB.
TikTok videos can be uploaded in both landscape and portrait.
Most content is filmed on a smartphone and TIkTok optimises content for portrait viewing. However, if you want to upload to landscape you need to either record in landscape mode or upload a landscape video to the platform.
TikTok has recently extended the length of TikTok videos to last up to 3 minutes.
TikTok users love bite-sized content, so the best video length is between 9 and 15 seconds.
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