The Beauty Brand Social Index

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The Beauty Brand Social Index

The Beauty Brand Social Index

SP Reports

Published Date: September 10th, 2026

Last Updated: September 10th, 2026

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Table of contents:

Insights from the top 50 beauty brands on Instagram and TikTok

Every month, Socially Powerful tracks the top 50 beauty brands on Instagram and TikTok and ranks them using our proprietary SP Index, built on creator activity, engagement, reach and audience growth.

The index shows which brands are building social presence and the ones to watch. Download the report to see where your brand stands and what the leading brands are doing differently.

Full rankings of the top 50 beauty brands on Instagram and TikTok
Engagement, reach and creator activity broken down by brand
The most viewed and most engaged posts of the month
Trend spotting – what’s gaining traction in beauty right now

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