PROCUREMENT

Top TikTok LGBTQ + Influencers in the UK

Oct 26, 2020

Influencer News

Top TikTok LGBTQ + Influencers in the UK

TikTok in the United Kingdom has quickly become the ultimate platform for LGBTQ TikTok Influencers, mainly because of its young (and woke) audience. Like all other social media platforms, the top LGBTQ+ influencer channels in the UK have quickly grown their own audience and fanbase and the best influencers in the UK have become that of a celebrity.

Since it has been a challenge to receive appropriate LGBTQ+ representation in traditional media sources, YouTube was the initial platform that really allowed creators to create content that felt relevant and taught others about the community. However, TikTok has become a worldwide success and was even the most downloaded app in January 2019. TikTok marketing in the UK allows users to tune into content and take it with them on the go, compared to YouTube where curating content is usually a longer process. Since TikTok is a new concept, it’s content is more personal than most YouTube content.

The #LBGT hashtag alone on TikTok has 5B views. The shorter videos range from more serious topics like the fear of coming out, to sharing funny inside jokes about different shared experiences. The rise of content on TikTok has also helped the community find support massively. The sense of community that has come with TikTok and LGBTQ+ has also opened up a new kind of understanding for brands.

This has resulted in a new rise of diversity through different industry’s content, as the modern consumer wants to feel represented by the brands that they support. Not to mention that the LGBTQ+ community has always influenced the creative world through many fashion and other artistic movements. As a UK-based influencer agency, we think this makes for the perfect component to any social media marketing strategy. Since there are so many talented creators on TikTok making informative content, we decided to list 5 of the best TikTok LGBTQ+ influencers in the UK to help inform your social media marketing strategy.

1. Chella Man

Not only is Chella the first deaf, trans model to sign with major modelling agency IMG, but he uses his TikTok and YouTube Channels to teach sign language. He is one of the most popular LGBTQ+ influencers in the UK. With almost 40,000 followers on the app and over 2M views, Chella is the perfect influencer to represent inclusivity. He spoke in depth about his journey as a trans person at a Tedx talk called ‘Becoming Him’, and continues to share his journey through TikTok and his YouTube Channel.

Chella Man

2. Pabllo Vittar

With combined video views totalling more than 1 billion, Pabllo is the most followed drag queen on social media to date. Not to mention, she was also nominated for a Grammy. With 4.1M followers on the app, Pabllo has also collaborated with other musical acts like Diplo and Major Lazer.

Pabllo Vittar

3. Teddy Edwardes

Teddy Edwardes (who was also featured on Channel 4’s First Dates), is the founder of LICK – a queer women’s night club in London and LICKnMIX, a magazine for queer women by queer women. Her ability to create many safe spaces on and offline for the LGBTQ+ community has led her to be nominated for prestigious Power Lists and grow a following of 66.3K on TikTok. 

Teddy Edwardes

4. Towa Bird

Towabird started as a LGBTQ+ micro-influencer based in the UK, and now she has a huge following on TikTok of 500.3K. Her videos showcase her guitar skills and musical talent, and she also uses her platform to showcase other artists. Most recently, she held a live stream to promote the work of black artists.

Towa Bird

5. Karinandskylerofficial

Initially finding popularity on YouTube, Karin DeStilo and Skyler Felts have 871K followers on the app. Their ability to document their life as a couple and share authentic videos is what led them to have over half a million subscribers on YouTube. They even have their own hashtag; #K&Sgang.

Karinandskylerofficial

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Author

author image

James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image

May 30, 2024

Article

SP Diaries #8: Daniel Dietzman, Account Executive

Read more
post image

May 29, 2024

Social Media Marketing News

The Top Luxury Brands on Social Media

Read more
post image

May 29, 2024

Social Media Marketing News

The Brands Nailing Their Social-First Approach To Social Media Marketing

Read more
post image

May 28, 2024

Marketing News

What Does The Future Of AI Ecommerce Marketing Look Like?

Read more
post image

May 28, 2024

Social Commerce

Brand Discovery: The Modern Consumer Journey

Read more
post image

May 27, 2024

Marketing News

Are Generative AI Tools The Key To Creativity In 2024?

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon