Top 20 Influencers In Europe

The rise of influencers in Europe has significantly changed the way people discover new cuisines, restaurants, and food trends. Platforms like TikTok, Instagram, and YouTube have become vital spaces for food content creators to share engaging videos, recipes, and reviews. These influencers in Europe have cultivated huge followings by showcasing visually appealing and delicious dishes, often sparking viral trends and inspiring people to try foods they’ve never experienced before and there are countless brands that hire influencers marketing agencies in Europe to establish relationships with these types of influencers to highlight their products or restaurants.

Food influencers in Europe use their platforms to highlight various cuisines and food groups, creating a bridge between different cultures and food enthusiasts around the world. TikTok, with its quick video format, allows users to learn how to make or where to find anything from sushi burritos to vegan burgers. Instagram is perfect for showcasing beautiful dishes, with influencers in Europe often tagging the restaurants or food brands they feature, providing an easy gateway for followers to try the same meals. Youtube offers longer-form content where creators can dive deeper into food origins, restaurant reviews, or cooking tutorials, broadening the audience’s culinary knowledge.

The impact influencers in Europe have had in the media on food culture is particularly evident. Many restaurants and traditional foods have gained global recognition due to influencers in Europe sharing their experiences online. Greek gyros and Portuguese pastéis de nata have become iconic street foods internationally because influencers in Europe have featured them in travel vlogs or Instagram stories. Once seen as local delicacies, these foods now attract tourists eager to try the dishes they’ve seen on social media. Restaurants experience significant boosts in popularity after being featured by popular food influencers in Europe, with people travelling across countries to try a specific dish they’ve seen online.

FOLLOW THESE FOOD INFLUENCERS IN EUROPE

Jamie Oliver – @jamieoliver

Jamie, known as @jamieoliver on Instagram, is a celebrated British chef with 10.5M followers. Famous for his wholesome recipes and “Food Revolution” campaigns, he promotes healthy eating in schools. His content includes easy tutorials, nutritious recipes, and accessible cooking tips.

Gaz Oakley – @gazoakley

Gaz, known as @gazoakley on Instagram, is a renowned vegan chef who has transformed perceptions of plant-based eating. His gourmet-style recipes, featured in his brand Avant-Garde Vegan, showcase exciting meals while promoting sustainability and demonstrating that veganism can be delicious and creative.

Eva Zu Beck – @evazubeck

Eva is a travel creator with 870K Instagram followers, known for her adventurous spirit exploring remote locations. She focuses on sustainable, off-the-grid living, providing immersive storytelling, often accompanied by her dog. Her viral adventure stranded on Socotra Island captivated her audience.

Nusret Gökçe – @nusr_et

Salt Bae from Turkey, rose to viral fame in 2017 with his iconic salt-sprinkling technique. As the owner of Nusr-Et steakhouse, he attracts a global following of 52 million on Instagram, showcasing luxurious dining experiences frequented by celebrities.

@nusr_et

Kuzu pirzola #saltbae #salt #saltlife

♬ orijinal ses – Nusr_et

Marta Verona – @martamchef6

Marta Verona rose to fame after winning MasterChef Spain Season 6. With 548K Instagram followers, she shares healthy Mediterranean recipes and tips for mastering simple Spanish cuisine. Her content includes entertaining viral cooking hacks, like easy jar-opening techniques, making it informative and fun.

Justine – @justinekeptcalmandwentvegan

Justine, known on Instagram as @justinekeptcalmandwentvegan, explores Spanish cuisine through innovative vegan recipes. The channel emphasises sustainable culinary techniques, inspiring viewers to embrace plant-based cooking while celebrating the rich flavours and traditions of Spanish food in a healthier way.

@justinevegan

♬ Originalton – Justine kept calm & went vegan

Laura Muthesius & Nora Eisermann – @foodstories 

Laura & Nora, based in Germany, emphasises food photography and recipes, highlighting vibrant European dishes. The channel showcases healthy, seasonal ingredients, inspiring home cooks to explore diverse culinary traditions while appreciating the beauty and flavours of fresh, wholesome food in their creations.

@chefclub

Chefclub, found on YouTube as @chefclub, has amassed 2.89 million subscribers. The channel is known for its fun, family-friendly content that showcases creative recipes and viral food trends, making cooking entertaining and accessible for audiences of all ages.

Cyril Lignac – @cyril_lignac

Cyril, known as @cyril_lignac on Instagram, boasts over 3.3 million followers. He specialises in French cuisine, offering engaging cooking tutorials and a range of cookbooks that inspire home cooks to explore traditional French dishes with creativity and flair.

@cuoredicioccolato_

Based in Italy, @cuoredicioccolato_it specialises in pastries and desserts, highlighting traditional Italian recipes. The channel emphasises approachable culinary techniques, making it easy for home bakers to recreate classic treats while celebrating the rich flavours and artistry of Italian desserts.

Giallo Zafferano – @GialloZafferanoTV

Giallo is Italy’s leading cooking media brand on YouTube, known for its accessible tutorials showcasing traditional Italian recipes. By promoting home cooking, the channel inspires viewers to create authentic Italian dishes, making culinary culture approachable and enjoyable for everyone.

Maddie Moate

Maddie Moate is a UK-based edu-tuber with 286K subscribers, renowned for her engaging content that blends food science and history. Through her entertaining videos, she makes learning about culinary topics enjoyable and accessible, inspiring viewers to explore the fascinating world of food.

Andrew Rea – @Babishculinaryuniverse

@Babishculinaryuniverse, created by Andrew, is a popular YouTube channel with over 10.3 million subscribers. It specialises in recreating iconic dishes from beloved TV shows and movies, blending culinary creativity with pop culture, and inspiring viewers to try these recipes at home.

Mike Greenfield – @LifebyMikeG

@LifebyMikeG is a YouTube channel hosted by Mike, boasting 4.56 million subscribers. The channel specialises in straightforward cooking tutorials and engaging viral challenges, making cooking accessible and entertaining for viewers while inspiring them to explore their culinary skills.

Gordon Ramsay – @gordongram

World-famous chef Gordon Ramsay has over 15 million followers on Instagram with content that features quick recipes, cooking tips, and engaging food challenges, combining Ramsay’s culinary mastery with entertainment to inspire and elevate home cooking for fans.

Tasty – @buzzfeedtasty

Tasty is a widely acclaimed YouTube channel boasting 21.4 million subscribers. Renowned for its vibrant visuals and easy-to-follow recipes, Tasty makes cooking accessible and enjoyable, inspiring home chefs to create delicious meals with innovative techniques and ideas.

Zineb Hattab – @zizi_hattab

Zineb is a celebrated vegan chef specialising in modern Moroccan cuisine. She has successfully opened three vegan restaurants in Zurich, showcasing her culinary creativity while promoting plant-based dining and sustainable food practices.

@SortedFood

SortedFood with 2.82M subscribers on YouTube, offers cooking challenges and budget-friendly meal ideas.

@Paulinacocina

Paulina Cocina, with 4.4M subscribers on Instagram, simplifies Spanish and Latin American cooking with easy-to-follow recipes.

Written By: Georgina Rowlinson

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China. Currently we are operating within the whole of Europe in countries like Italy, France, and Germany.

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