Find the right creators, reach the right audiences and see exactly what your campaign delivers. Work with the team behind leading influencer campaigns in the United States for brands like Amazon, Levi's and The Wella Company.
Tell us what you want from influencer marketing and we’ll build the campaign around it. Whether your goal is awareness, site visits or sales, we set a clear target, choose creators your audience already follows and report on results from launch to wrap-up.
New York moves quickly, so our New York influencer marketing team tracks trends daily. We work with creators in fashion, beauty, food, entertainment, wellness and tech. Our campaigns include Kindle Unlimited, Goodreads, launches for Prime Video, and Levi’s store openings.
Out west, Los Angeles is the hub of the creator economy. Our LA campaigns include creators in entertainment, beauty, wellness, gaming and music. We communicate with creators regularly to see which formats are working. One of our recent creator campaigns included a Boiler Room event for The Wella Company.
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W HOW WE WORK
01
Discover: Strategy and KPI Setting
Every campaign starts with the outcome you need, whether that’s awareness, consideration, retail sales or sign-ups, and we work backwards from it. The US isn’t one audience, so we map yours by region, generation and community, including Spanish-speaking and bilingual Americans. We look at the platforms they actually use, from TikTok, Instagram and YouTube to Pinterest and Snapchat. We plan around the moments that drive US spending, such as the Super Bowl, back to school, Prime Day, Black Friday and the holidays. Before a single creator is briefed, we set clear KPIs so success is defined from day one.
02
Match: Creator Selection Powered by Aria
The US is the world’s largest creator economy, which makes finding the right creator harder, not easier. Aria, our proprietary platform, uses AI prompt search, caption and bio analysis and visual recognition. It surfaces creators whose followers genuinely live in the US, down to the states and cities that matter to you. Our team vets every profile for real engagement, audience authenticity and brand fit. We also screen out bought followers and fake engagement, which the FTC now treats as deceptive. Our roster runs from nano creators to household names, and our New York and Los Angeles teams work with US talent managers every day.
03
Create: Native Content and Campaign Delivery
American audiences scroll past anything that looks like an ad. So we brief the goal and the key message, then let creators tell it in their own voice, in English, Spanish or both. As an influencer marketing agency with teams on both coasts, we handle the parts that slow US campaigns down. That means negotiating fees, usage rights and exclusivity with talent reps, plus contracts, approvals, posting schedules and payments. Every post follows the FTC Endorsement Guides, with disclosure that’s clear in the caption and in the video, not buried in hashtags.
04
Amplify & Measure: Paid Social, Social Commerce and Reporting
We take your best-performing creator content and push it further through Meta partnership ads, TikTok Spark Ads and YouTube, so it reaches people beyond the creator’s own followers. Where your products sell online, we connect content to purchase through TikTok Shop, Amazon storefronts and affiliate links. We track performance in real time, optimise as we go and report against the goals set at the start. For Revlon’s US TikTok campaign, that meant a 381% jump in share rate and engagement 41% above the brand’s benchmark. It also generated more than $15M in earned media value. We judge success by what people did, not just how many saw it.
Because we save you time. We find the creators, check their audiences, negotiate rates, handle contracts and FTC rules, and report on results. You deal with one team instead of every creator separately.
Socially Powerful has worked with recognizable US brands like Amazon, L’oreal, and Primark. Our work spans many industries, including beauty, fashion, retail, and entertainment.
Yes. Campaigns can run nationally or focus on particular cities, regions and demographics. We choose creators whose audiences match the places you want to reach.
It depends on your goal. Micro and niche creators tend to build trust within specific communities, while larger creators bring reach. Many campaigns combine both.
Yes. The FTC requires creators to clearly disclose paid or gifted partnerships. We build disclosure into every brief and review content before it goes live.
Cost depends on how many creators you work with, how large their audiences are, what content you need and how long the campaign runs. We scope each campaign around your goals, so you get a real figure once we know what you're aiming for.
Yes. Our New York and Los Angeles teams provide influencer marketing services for brands in both cities and across the country.
Great creator content deserves a bigger audience. Our in-house paid social team plans the content first and the media second, then builds targeting, budget and platform mix around it. We use native creative and creator-led ads across Meta, TikTok, YouTube, Snapchat and LinkedIn, and we track and adjust throughout. Our #ShowUpBold campaign for ULTA Beauty and L'Oréal reached 137M views.
A good strategy tells you what to post, where and why. We start by reviewing your current social presence, then agree on your goals, your audience and your campaign objectives. From there we build a platform-by-platform plan that links your content, influencer work and paid media, and keeps your brand relevant to what people are talking about.
What happens after you post matters as much as the post itself. We build and manage your communities on TikTok, Instagram, YouTube and LinkedIn. That means replying to comments and messages quickly, watching brand mentions and hashtags, and joining trending conversations in your brand's voice. The result is a more loyal audience and a stronger reputation.
Turn social engagement into sales without sending people away from the platform. We plan and run shoppable campaigns across TikTok Shop, Instagram and Facebook, including TikTok LIVE shopping with creators. Paid retargeting then brings back people who showed interest, and we track conversions so you can see what drives purchases.
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
