Written By: Annette
Lead Editor
Top 15 Brazilian Influencers For You to Follow
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Top 15 Brazilian Influencers For You to Follow
Influencers
Annette
Lead Editor
Annette Klar is a social media and influencer marketing writer at Socially Powerful with a Master’s in Marketing and Brand Management. She combines academic training with experience in personal relations, influencer marketing campaigns, and editorial thought leadership to write content that cuts through the digital noise. Annette develops trend-driven blogs, case studies, playbooks, and thought leadership pieces at Socially Powerful across industries like beauty, fashion, gaming, FMCG, and tech.
Reviewed By: Avanii
Editor
Avanii
Editor
Avanii is a driving force behind the editorial team at Socially Powerful, as an editorial lead she has extensive experience in the influencer marketing industry and is still actively involved in research, writing, exploring a diverse range of topics centered around influencer marketing and marketing agencies.
Edited By: Editorial Staff
Editor
Editorial Staff
Editor
The editorial team at Socially Powerful is a group of passionate and skilled professionals that produce insightful, engaging, and high-quality content every day. The team is experienced and commited to stay ahead of the curve in the influencer marketing industry.
Published Date: October 09th, 2025
Last Updated: October 16th, 2025
19 min read
Brazilian influencers are taking over the online sphere.
From famous footballers to feel-good humour creators, Brazilian influencers are creating every kind of content possible. With impressively major names like Neymar Jr. in their ranks, it is no wonder influencers from Brazil are becoming some of the most popular content creators out there.
Looking to add some Brazilian flair to your For You Page? Read on for our top influencers you need to follow!
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Rebeca Oksana @rebecaoksana
@rebecaoksana what the cool girls are wearing in Paris this fall #fallfashiontrends #2025fallfashiontrends #fallfashion2025
Possibly the most fashionable Brazilian influencers out there, Rebeca Oksana has a knack for crafting gorgeous outfits. Residing in Germany with her boyfriend, Oksana uses her account to share daily vlogs and styling tips with her many adoring fans. If you’re looking for a Brazilian influencer with a serious love of all things fashion, look no further.
Juliette Freire @juliettefreire
@juliettefreire Caminho se conhece andando 🩶
A Brazilian influencer, singer, makeup artist, and television personality, Juliette Freire truly can do it all. After kick-starting her career on Big Brother Brasil, Freire has built an impressive following online. Her account is full of red carpet stylings, interview moments, and GRWMs – enough variety for even the most fussy scrollers!
Mari Maria @marimaria
@marimaria
Known for her expert makeup skills, Mari Maria has easily become one of the most well-known Brazilian influencers out there. With her endless makeup tips and gorgeous line of high-quality products, Maria’s account is a treasure trove for makeup lovers. Check out her account and watch your makeup knowledge soar.
Julies @tiktokjulies
@tiktokjulies Link on bio 🥹❤️
With her cheeky humour and fantastic fitness tips, it’s no wonder Julies has built such an impressive following. Julies has a huge zest for life, spending her days working out, dancing, and recording music. Follow along for clips from her life, meme content, and plenty of amazing outfits.
Livvy Tom @livvytomthecrossfitnurse
@livvytomthecrossfitnurse Unbox my new Suri toothbrush with me 🤩 🪥 @SURI Link with discount in my bio ✨ #nurse #oralhealth #suritoothbrush #unbox #teeth
This intensive care nurse and CrossFit athlete is determined to get your life back on track. One of the more helpful Brazilian influencers out there, Livvy Tom uses her account to share health tips, advice, and exercises – all with a splash of her tell-tale sarcasm, of course! Be sure to check out her account for all your health and fitness needs.
Maisa @maisa
@maisa passeando por Milão com looks lindos, confortáveis e #IpanemaSempreNova 🇮🇹 a minha escolha perfeita pra todos os momentos 🤍 @Sandálias Ipanema *publi
Maisa is far more than just a successful singer-songwriter. This Brazilian influencer has made a serious name for herself online, with her stunning fashion and lovable personality. An ambassador for UNICEF, Maisa uses her free time to lend a hand with charity work and raise awareness on issues close to her heart. For some serious life envy, be sure to chuck her a follow.
Bruna Biancardi @brunabiancardi
@bruna.biancardi Dubai Safari 🦒🌿
With her adorable family and even more stunning life, it’s no wonder Bruna Biancardi has grown to become one of the most followed Brazilian influencers out there. A true family woman through and through, Biancardi’s account is full of cute family snaps and drop-dead-gorgeous family holidays. Interested parties beware: one swipe through her account will have you swooning in jealousy.
Mirella Santos @mirella
@euumirellasantos Quando as mães se juntam❤️
One of the more goofy Brazilian influencers out there, Mirella Santos doesn’t let life get her down. This feel-good influencer spends her days making funny skits and clips with her sister, all the while looking perfect from head to toe. Her account is perfectly sporadic, flicking from makeup videos to family vlogs with ease.
Victor Augusto @coringa
@loud_coringa Kebrani
A key member of Loud, the famous group of Brazilian influencers, there’s no way we could leave Victor Augusto off this list. An avid gamer and football fan, Augusto’s account is full of skits, clips from his successful YouTube channel, and general behind-the-scenes moments from his life. Plus, he’s got two of the cutest huskies around. If that’s not enough to sway you into a follow, nothing is!
Emily Vick @emillyvickof
@emillyvickof que aleatório
♬ DENTRO DA LAND ROVER – Ao Vivo – Luan Pereira & Felipe Amorim
The Charli D’Amilio of Brazilian influencers, the impressive reach of Emilly Vick cannot be overstated. With her flaming pink hair and suave dance moves, Vick has boogied her way into the hearts of Gen-A scrollers everywhere. Her account is full of dancing, makeup, and skit content, with enough toe-tapping beats to get even the most stiff viewer dancing along.
Neymar Jr. @neymarjr
His home may be on the field, but that hasn’t stopped Neymar Jr. from becoming one of the most followed Brazilian influencers in 2025. With an astounding 231 million followers on Instagram, Neymar Jr. is one of the most loved creators in the world. Naturally, his account largely features moments from his football career, but he’s also no stranger to a quick family snap with his adorable wife and children.
Virginia Fonesca @virginia
Known for her impeccable music taste and high-energy dance moves, Virginia is no stranger to the world of Brazilian influencers. After starting her YouTube career at 16, Virginia has risen to impressive fame. From skits to family snaps, her account is a mix of all things Virginia. Follow along for varied content and plenty of amazing outfits.
Richarlison Andrade @richarlison
This hotshot, Tottenham forward, is one of the most popular Brazilian influencers – aided by his fame back home and here, in the United Kingdom. Known for his impressive ball control and crazy overhead kicks, Richarlison is making a serious name for himself in the Premier League. His life online is far more mellow – he can be found lounging by the pool with his newborn daughter most days, and enjoying time with his partner.
Vitoria Moraes @vihmoraes
Known for her YouTube channel and acting career, Vitoria Moraes has risen through the ranks of popular Brazilian influencers. Her content largely surrounds humour and beauty, with Moraes being an ambassador for several key beauty brands such as L’Oreal and Natura. She is also passionate about spreading information and support on motherhood, and seeks to create a supportive parenthood community with her content.
Lucas Rangel @lucasranngel
A true travel nut, Lucas Rangel is one of the more popular Brazilian influencers in the travel space. Known for his relatable content and adventurous lifestyle, Rangel is rarely seen sitting still. His lighthearted approach to not only content, but life, makes his account a sweet escape for those of us stuck in the mundane trappings of life.
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