Influencer Sessions: Get To Know @bayaabada

We caught up with fashion influencer, @bayaabada, to talk all things modelling, marketing, and movie magic. Read on to discover how this catwalking-queen became an online sensation!

Where does your love for tailored/elegant fashion come from?

Elegant fashion has only recently sparked my interest, however my love for fashion as a whole is definitely something I have harbored for years. Whether I was a working model on the runway or a mother playing dress-up with her daughter, I was always filled with joy as long as it was fashion related. As time passed, I just realized that I had acquired a taste for more classy, graceful clothes and products.

@baya_abada

Loving it?!🤔🥰 #dress #fashion #style #fashionstyle #styleinspiration #styleinspo #fashioninspiration #fashioninspo #bershka #outfit #ootd #grwm #outfits #outfitoftheday #outfitideas #outfitinspiration

♬ original sound – baya_abada

How has the rise in fashion content creators impacted the content you make?

The rise in fashion influencers inspired me to start making content of my own with the same niche, and I am so happy that I did. Seeing all the creative minds in this space encourages me to make videos that are hopefully just as engaging.

Which platforms do you predominantly use? Which do you prefer for posting, and for community building? How does community engagement vary on your chosen platforms?

I am actually active on most social media platforms. You can find me on TikTok, YouTube shorts and Instagram reels. I love posting on TikTok the most because it is my most successful platform so far and my community is the most active there. YouTube Shorts is similar in terms of community which is a big factor as to why I enjoy posting on it so much. I have recently started live streaming on TikTok and it is great for interacting with my followers. I try to respond to all of my comments and I can pinpoint a couple loyal followers who make their support known which makes me so happy. Before starting I never thought about the community building aspect of influencer-hood, but I can confidently say it is one of my favorite things about content creation.

What is your favorite type of content to create, and which works best for your audience? Is there a juxtaposition?

My favorite videos to make are the ones where I get to go outside and film outdoors showcasing an outfit I put together. I love looking for locations, choosing angles and getting to laugh with my husband as he tries to help make my vision come to life by being my cameraman. I always feel like the end result looks so unique and beautiful. It is an awesome process overall and it puts my film degree to use, haha! The videos that tend to do well are surprisingly the ones I make at home in my corridor. You’d think that the videos filmed in exotic, gorgeous spots would do the best, but I guess nothing beats the hallway that my followers know and love. It really isn’t a problem though, I still love creating content in the comfort of my home.

In your own words and experience, how would you define “influencer marketing”?

Influencer marketing, to me, is a form of collaborative storytelling. Influencers can introduce audiences to brands in an honest way. It’s about building trust and promoting products I believe in.

Why do you think influencer marketing is so powerful in today’s society?

People today need honest reviews and influencers are the people we have started relying on for an unbiased opinion. Influencer marketing, when done right, cuts through the noise of traditional advertising by leveraging the trust audiences have in creators they follow. Its a more relatable and engaging way to discover new brands and products.

Do you have experience working with brands? How do you decide which brands you would like to work with?

Since I’m still in the early stages of my influencer career, I am focusing on building my community and follower base. I’m currently receiving offers from brands, but I want to ensure they align with my value before jumping into any official brand deals. I’m open to collaborating with any brands that prioritize quality, authenticity, and are innovative in the fashion and beauty space.

@baya_abada

Styling animal print mini dress🍁😍🐅 #dress #fashion #style #fashionstyle #styleinspiration #styleinspo #fashioninspiration #outfit #ootd #grwm #outfits #outfitoftheday #outfitideas #outfitinspiration

♬ Girl in the mirror – SirMemeLord

How do you foresee the influencer marketing space changing within your niche in the next 12 months?

I believe the influencer marketing space in fashion will continue to see a rise in short-form fashion! We will probably see more and more talented creators in the sphere and hopefully we see an influx of ideas to broaden the space.

Based on your experience, what would you aim to change about the online fashion industry?

Coming from a filmmaking background, I’d love to see the online fashion industry embrace storytelling and stunning visuals further. I hope I can delve more into the film-like aspects of the influencer lifestyle.

How do you balance your online and offline lives?

I make sure my online presence doesn’t take away from my offline presence in a negative way. I usually schedule my recording days on days when my kids are at school so that I still have time to spend with them while I try to grow on social media. Whenever I need new pieces for videos my husband tags along so that we can spend time together and get a sweet treat or meal together in the midst of a “work day”. Considering I still do all the same things as I did before starting social media like getting coffee, going to the beach and spending time with my family, I would say I have a pretty solid online-offline life balance. I also don’t catwalk everywhere I go, so I would consider that a sign that my real life still differs from my social media persona.

@baya_abada

Its been a while..🐾✨ #catwalk #runway #defile #dress #fashion #style #fashionstyle #styleinspiration #styleinspo #fashioninspiration #fashioninspo #zaradress #zarawoman #zaraoutfit #outfit #ootd #grwm #outfits #outfitoftheday #outfitideas #outfitinspiration

♬ Originalton – Music for the People

Where do you see yourself in the next 5 years?

In 5 years, I hope to have worked with many brands and grow in my career. I wouldn’t mind getting back into modeling, but that is a bridge I will cross when I get to it. I hope I get to collaborate with other creators and travel around Europe for more content opportunities. I have no idea what the next 5 years have in store for me, but I am sure that whatever is to come will be fantastic.

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