📍 Location: Google Meetings
đź•’ Choose a session: 12 PM or 4 PM
đź“… Available throughout: April & May 2026
This Masterclass is tailored for Marketing Procurement Professionals eager to stay ahead of the curve and master the art of buying Influencer Marketing services.
Influencer Marketing can be a difficult thing to procure…
How do you tackle unpredictable pricing? How do you know you are gaining value? Should you opt for an agency, tech platform, or build a function in-house? Should you approach influencers via talent agents, or directly? How do you manage supplier onboarding and continuous payments, efficiently and effectively? How do you set measurable KPIs, and track ROI?
Don’t miss this opportunity to gain invaluable knowledge and insight into effective influencer procurement strategies.
- Explore various cost models in the quest for transparent agency and influencer fees​
- Understand how influencer identification & relationship building can drive success​
- Review governance & compliance: How managing risks & contracts ensures compliance​
- Assess agency value - how external partners can work most effectively with you