PROCUREMENT
The Social Club Masterclass presents:

Insight-led tactics for Earned Media Performance

Book for your team today!

πŸ“ Location: Soho House, West Hollywood
πŸ•’ Choose a session: 12 PM or 4 PM
πŸ“… Available throughout: March 16th – March 20th 2026
🍽️ The session will be followed by either lunch or dinner

Brands are increasingly shifting toward earned-first strategies, and seeding is becoming the most efficient way to generate high-impact creator content at scale. Yet while many brands are testing it, few are unlocking its full potential.

Join us for an exclusive masterclass where we’ll share actionable insights and real strategies from leading brands to help you optimise your seeding programmes and drive measurable impact.

Our Agenda:

  • Creator Selection & Advocacy - How to identify high-affinity creators across niche and high-impact communities
  • Creative Excellence - Creative and trend-led tactics that drive higher posting likelihood
  • Optimization & Segmentation - Understanding different creator tiers and their impact on your objectives
  • Scale & Automation - How to use automation to make your seeding model scalable
  • Benchmarks & Case Studies - Real insights and examples you can apply immediately

Secure your place now

Testimonials

β€œThe session was super insightful, and we greatly appreciated the time to learn and exchange ideas with your team.”
[Brand Manager, General Mills]
Join and get inspired!
Book For Your Team!