📍 Location: Soho House, 180 Strand, London
🕒 Choose a session: 12 PM or 4 PM
📅 Available throughout: May & June 2026
Brands now need more content than ever to stay relevant, but budgets, teams, and production cycles haven’t kept up. With consumers expecting culturally relevant content on a weekly basis and marketers needing far more content than they can produce in-house, the traditional approach to content creation is no longer sustainable.
This masterclass shows you how leading beauty and lifestyle brands are solving the content scale challenge through creator-led strategies, smart optimisation, and strategic repurposing.
Our Agenda:
- The Content Challenge: Why brands need more content than ever and how creator-led strategies solve the scale problem
- Building Your Content Engine: Leveraging creators, UGC, and in-house teams to produce social-first content at speed
- Asset Multiplication: How Dynamic Creative Optimisation turns one piece of content into multiple high-performing variations
- Multi-Platform Repurposing: Making content work harder across every channel and placement
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