From Scrolls to Solutions: 15 Sustainability Influencers Turning Likes into Lasting Change

In light of recent news that countries can now be sued over climate change inaction, here are a few people who have been using social media as a tool to make an impact, turning their platforms into engines for real-world change and showing us what we can do to make a difference.  

These aren’t just content creators chasing trends; they’re activists, educators, and sustainability influencers using their voices to spotlight environmental justice, ethical living, slow fashion and climate action. From advocating for slower, circular fashion to holding corporate giants and now potentially countries accountable, their impact extends far beyond the screen.  

@AfterAlwaysApparel 913.1k

@afteralwaysapparel

Upcycling a hoodie in the mountains🏔️#sewing #sewingtiktok #sustainability #sustainable #upcycledfashion #outdoors

♬ Evolution – Mo’ Kalamity

Founded in 2020, After Always Apparel is a sustainability influencer whose fashion brand focuses on recycling existing items into one-of-a-kind pieces that defy the current rapid trend and consumption cycles. It embodies a philosophy of mindful consumption, keeping its items simple, stylish, and well-crafted, highlighting the material(s) used. This reflects the creator’s belief that you can do something amazing with what is already here. 

After Always Apparel can be found mainly on TikTok or crafting his pieces in his local green spaces, as well as having quite a following on Instagram and a store on Etsy. 

Venetia @VenetiaLaManna 376k

@venetialamanna

old outfit of the day #oootd #slowfashion #sustainablefashion

♬ original sound – Venetia La Manna 🍉

A fair fashion campaigner, broadcaster and sustainability influencer featured in the likes of Hunger, Elle and the Independent

Venetia aims to highlight countries, companies and corporations that are championing or challenging unsustainable fashion consumption. She acts as a modern-day newspaper reporting on the latest updates of the impact of fast fashion on a global scale. From her documentaries ‘The Fast Furniture Fix’ for the BBC and ‘Inside Shein’ on Channel 4 to co-founding ‘Remember Who Made Them’, a company that aims to transform the future of fashion to a more ethical and sustainable one, there is nothing she can’t do.

Leah @GreenGirLeah 272k 

@greengirlsworld

We held a cozy tea blending workshop last week with the Multidisciplinary Healing Artist, Allie Brown, at @foragercrafts 🌿✨ Follow Green Girl Crafts on IG for upcoming events and workshops 🩵

♬ Next Lifetime – Instrumental – Erykah Badu

An L.A.-based sustainability influencer and self-described ‘eco-communicator,’ Leah uses her writing and social media to highlight the crucial link between social justice, and environmentalism. Named in ‘Forbes 30 Under 30 2024’, INSIDER’s Climate Action 30, EBONY Power 100, and InStyle’s The Badass 50, as well as being a prominent speaker at events hosted by Apple, Google, Meta, UCLA, and more.

She can be found on Instagram and TikTok as well as in Vogue, Elle, Marie Claire, Teen Vogue, The Washington Post, and Highsnobiety. 

@LoveofEarthco 484.2k 

@loveofearthco

moving day!🌎📦😵‍💫

♬ Mindful Drift – Ausku Studio

With nearly 550k followers and 18.6M likes on TikTok alone, Love of Earth Co. is a sustainability influencer showing us what we can do to live more ethically and environmentally in a throwaway, high-consumption society. 

Through engaging content that offers DIY cleaning solutions, eco-friendly product recommendations, and practical tips, she makes sustainable living feel both accessible and inspiring. Honest, relaxed and humorous, she shares the ups and downs of waste reduction, emphasising progress over perfection while empowering thousands to adopt a more mindful lifestyle.

She can be found on TikTok, Instagram or on her zero waste store. 

Xiye @XiyeBeara 89.3k

@xiyebastida

#COP27

♬ original sound – Xiye

An indigenous climate justice activist of Otomi‑Toltec heritage, who channels her personal experience of flooding in San Pedro Tultepec into being a global advocate, in places like the UN World Urban Forum, for the environment. 

At just 22 years old, this sustainability influencer has mobilised massive youth climate strikes and has been using social media as a tool to broadcast a compelling voice for using indigenous knowledge as a solution to the climate crisis. 

She can be found on Instagram on her personal account, or on the account for her NGO, the Re‑Earth Initiative, that aims to empower frontline communities across more than two dozen countries. 

Anne-Marie Bonneau @ZeroWasteChef 210k

An award-winning author, speaker and sustainability influencer who focuses on zero waste, living and cooking. 

Through innovative recipes, practical lifestyle tips and increasing awareness, Anne-Marie aims to inspire people to reduce food waste and minimise their environmental impact in the kitchen and beyond. Her books and content empower readers to embrace a greener lifestyle, proving that small changes can lead to a healthier, more sustainable world for future generations.

She can be found on Instagram or on her website Zero-Waste Chef.com 

Mikaela @MikaelaLoach 259k

@mikaelaloach

Steven spent over 900 days under house arrest. All because he dared to challenge a fossil fuel giant and win in court – representing over 30,000 farmers and Indigenous peoples in Ecuador whose health had been damaged by Chevron’s oil extraction. Yes, the same Chevron who are also the largest supplier of natural gas to the genocidal settler colonial apartheid state of Israel! The fossil fuel industry tried and failed to silence Steven. Don’t let the billions the industry spends on making you believe that resisting them and the elite class is futile, “performative” or “too radical” work. Get involved in organising against them, and for a better world for us all. Join groups like @pop4climate and @climatedefiance or @energyembargoforpalestine or another in your local area, push for a @fossilfueltreaty and respond to calls for solidarity from our siblings on the frontlines of their violent extraction ✊🏽 We must all continue to rise up: we have a better, transformed world to win. 🌍🌏🌎🤝✊🏽🍉 Want to learn/read more about this issue? “It’s Not That Radical” by @mikaelaloach was published by @Haymarket Books in the US🇺🇸 THIS WEEK and it accessibly explores how we can tackle the fossil fuel industry, it’s history, how it is connected to colonialism and white supremacy AND what we can all do to create a better, climate just world for us all. It’s also 40% off with @haymarketbooks in the US now! 📚🩷💚🖤💛 PLUS @Steven Donziger interviewed @mikaelaloach (me) for his new podcast, coming soon! 🎙️ #nyc #newyork #illegal #climatecrisis

♬ Illegal – PinkPantheress

Best-selling author, climate justice activist and co-founder of ‘awethu’, Mikaela advocates for inclusive and radical climate change. 

She challenges corporations and countries to change their fossil fuel consumption habits, polluting behaviours and calls for more systematic and sustainable climate solutions. The former medical student turned sustainability influencer and activist is a co-host of ‘The YIKES’ Podcast, the author of ‘It’s Not That Radical’ and uses social media to spread her message of change.

She can be found on Instagram and TikTok. 

Aditi @AditiMayer 105k

@aditimayer

proof of life 🎞️ #photobooth

♬ original sound – AditiMayer

A storyteller, activist, speaker and sustainability influencer who uses her platform to advocate for sustainability, environmental justice, and social equity. 

Inspired by the 2013 Rana Plaza disaster into founding ADIMAY was founded to explore the fashion industry through decolonisation and social justice. As a National Geographic Digital Storytelling Fellow, she highlighted India’s artisanal fashion and its ties to culture and climate. Through social media, photography, journalism, and public speaking, Aditi challenges exploitative systems and uplifts marginalised voices, showing that true sustainability involves everyone.

She can be found on Instagram and TikTok. 

Alaina Wood @itstheGarabageQueen 243k

@thegarbagequeen

Rumor has it I’m still itchy from all those mosquito bites 🦟

♬ original sound – Alaina Wood

An award-winning climate storyteller and sustainability scientist & influencer, the Garbage Queen uses social media to spread positive environmental news and debunk climate doomsdayers. 

With a background in waste and water science, Alaina advocates for accountability from major oil and industrial companies while highlighting the progress we have made towards sustainability and protecting our planet. She empowers us to continue our efforts no matter how small. 

She can be found on both TikTok and Instagram, or on her website, The Garbage Queen.  

Bea @Bea_organic 306.3k

@bea_organic

Best part of the job

♬ original sound – bea_organic

With a following of 300k on TikTok, Bea_organic is an amazing small slow fashion designer and sustainability influencer who uses food waste, such as pomegranate skins and chestnut husks, to naturally dye organic cotton garments. Bea’s designs aim to reduce the use of artificial chemicals and utility (water, electricity, etc.) consumption while promoting sustainable and ethical fashion choices and addressing the overconsumption of harmful, polluting garments. 

She can be found on TikTok and Instagram. 

Max @maxlamanna  1.3M

@maxlamanna

STOP THE FAMINE @Bisan

♬ original sound – Max La Manna

An award-winning chef known for his low-waste cooking and 1.3 million followers on Instagram, Max la Manna is a sustainability influencer to look out for. 

He creates sustainable dishes that use every part of each ingredient, minimising waste and environmental impact. Currently, he is focused on addressing the urgent food crisis in Gaza, partnering with aid organisations to deliver meals and using his own platforms to raise awareness about food insecurity in the region and challenge countries and corporations that are complicit in the crisis.

Max can be found on both TikTok and Instagram. 

Lauren @relauren 268.9k

@relauren

$3 wardrobe makeover! ✨ #dye #diy #sustainablefashion #underconsumption #sustainableliving

♬ original sound – ReLauren

A climate-optimistic environmentalist, optimist, and sustainability influencer based in Los Angeles, Lauren uses social media as a tool to spread awareness of what we can be doing for our planet. 

She creates engaging and silly TikTok and Instagram content that blends planet-friendly lifestyle tips with skits, plant‑based recipes, cooking, and educational storytelling. With a playful yet educational style, she partners with mission-aligned brands and environmental nonprofits to inspire accessible climate action. 

She can be found on both TikTok and Instagram. 

Isaias @queerbrownvegan 123K

@queerbrownvegan

Dear Environmentalist book is coming April 2027 🌷 #firsttimeauthor #bookdeal #climate #ecology #environmentalscience #sustainability

♬ original sound – Isaias Hernandez

Known online as Queer Brown Vegan, Isaias is a queer environmental educator and sustainability influencer who has built a widely respected platform focused on climate justice and veganism. 

He uses social media to break down complex environmental topics into accessible, inclusive content. Isaias has collaborated with major organisations, spoken at global climate events, and advocated for the inclusion of queer BIPOC voices in sustainability conversations, making him a leading voice in the movement for environmental, social and climate justice.

He can be found on TikTok and Instagram. 

Xiuhtezcatl @xiuhtezcatlmartinez 278k

@xiuhtezcatl

Momma told me good men are rare, she counting on me to be one ❤️‍🩹 #fyp #musica #sick

♬ original sound – Xiuhtezcatl

A Mexican-American Indigenous climate activist, musician, storyteller and sustainability influencer, Xiuhtezcatl Martinez has been a leading voice in the environmental justice and sustainability movement since childhood. 

He has been speaking out about climate issues since the age of 6 and has delivered his calls for action at an international level on stages such as the Rio+20 United Nations Summit and the UN General Assembly. Through music, social media and activism, he merges Indigenous knowledge with urgent calls for climate justice, using art and advocacy to fight for and inspire systemic change. 

He can be found on both Instagram and TikTok. 

Kathryn @goingzerowaste 320k

@goingzerowaste_

Replying to @Caz I know using reusable towels isn’t revolutionary. But in the U.S., the average person produces 4.4 pounds of trash every single day. This app is flooded with content pushing overconsumption and disposability. So maybe, just maybe, we could all use a little more of my kind of content? #zerowaste #overconsumption #sustainability #minimalism #lowwaste #deinfluencing #savingmoney #ecofriendlyliving #slowliving #paperfreehome #reusables

♬ カフェでボサノバを聴く休日 – ya-su

With a passion for sustainability and environmental advocacy that began from a personal need to address her health challenges, Kathryn shows us how feasible it is to live more mindfully.

Her journey inspired her to create the blog Going Zero Waste and TikTok account, all with the goal of making sustainable living both accessible and enjoyable for everyone. She shares practical, actionable tips and inspiring ideas for adopting a zero-waste lifestyle that span a wide array of topics, including reducing plastic use, embracing plant-based diets, and crafting DIY household products. As a sustainability influencer, she shows people the simplest of choices that can be beneficial to both their own health and our planet. She can be found on TikTok or on her blog Going Zero Waste

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