π Stamford, CT β The Stamford Marriott
π Boston, MA β Boston Harbor Hotel
π Providence, RI β Omni Providence Hotel
π Hershey, PA β The Hotel Hershey
π Cincinnati, OH β The 21c Museum Hotel
π Chicago, IL β Soho House
π Dallas, TX β Rosewood Hotel
π Seattle, WA β 1 Hotel Seattle
π Bentonville, AR β AC Hotel
π Minneapolis, MN β Four Seasons Hotel
π Choose a session: 12 PM or 4 PM
π
Available throughout: November 21st – December 12th
With marketing strategies shifting rapidly towards influencer-led content at scale, brands are increasingly focused on optimizing influencer campaigns for efficiency and effectiveness.
Creating systems where others speak out to advocate for your brand β whether thatβs celebrities, influencers, or communities β is becoming critical in building trust, relevance, and driving growth.
This 1-hour, one-on-one complimentary masterclass is designed to help your brand capitalize on this opportunity through a series of practical and actionable insights for your owned, earned, and paid activities that can help your brand cut through the noise on social media and inspire your audience to take action. Following the session, we’ll continue the conversation in a casual debrief over lunch or light bites and drinks.
Our Agenda:
- The Current Landscape: Shift Towards Advocacy Over Influence
- Tactics to Improve Organic Discoverability & Performance
- Converting From A Transactional Influencer Framework to Activating "Always On" Advocacy
- Best Practices for Improving the Effectiveness of Your Earned Media Programs
- The session will be followed by either lunch or dinner