π Location: Soho House, Meatpacking District, NYC
π Choose a session: 12 PM or 4 PM
π
Available throughout: May & June 2026
As marketing strategies shift rapidly towards influencer-led content at scale, brands are increasingly focused on optimizing influencer campaigns for both efficiency and effectiveness.
Creating systems where others speak out to advocate for your brand β whether thatβs celebrities, influencers, or communities β is becoming critical in building trust, relevance, and driving growth.
This 1-hour, one-on-one complimentary masterclass is designed to help your brand capitalize on this opportunity through a series of practical and actionable insights for your owned, earned, and paid activities. These insights can help your brand cut through the noise on social media and inspire your audience to take action. Following the session, we’ll continue the conversation in a casual debrief over lunch or light bites and drinks.
Our Agenda:
- The Current Landscape: Shift Towards Advocacy Over Influence
- Tactics to Improve Organic Discoverability & Performance
- Converting From A Transactional Influencer Framework to Activating "Always On" Advocacy
- Best Practices for Improving the Effectiveness of Your Earned Media Programs
- The session will be followed by either lunch or dinner at Soho House