PROCUREMENT
The Social Club Masterclass presents:

Insight-led tactics for Earned Media Performance

Book for your team today!

πŸ“ Location: Microsoft Teams (Virtual)
πŸ•’ Choose a session: 12 PM or 4 PM
πŸ“… Available throughout: May & June 2026

Brands are increasingly shifting toward earned-first strategies and seeding is becoming an efficient lever to generate high-impact creator testimonials at scale. Yet while many brands are testing it, few are unlocking its full potential.

Join us for an exclusive masterclass where we’ll share actionable insights and real strategies from leading brands, covering everything from optimising your seeding programmes to building longer-term influencer advocacy that drives measurable impact.

Our Agenda:

  • Creator Selection & Advocacy - How to identify high-affinity creators across niche and high-impact communities
  • Creative Excellence - Creative and trend-led tactics that drive higher posting likelihood
  • Optimisation & Segmentation - Understanding different creator tiers and their impact on your objectives
  • The Shift from Transactional to Always-On - How to move beyond one-off activations and build influencer relationships that deliver sustained brand advocacy
  • Organic Discoverability & Paid Amplification - Tactics for boosting the reach of your best creator content through paid and owned channels
  • Scale & Automation - How to use automation to make your seeding model scalable
  • Benchmarks & Case Studies - Real insights and examples you can apply immediately

Secure your place now

Testimonials

β€œThe session was super insightful, and we greatly appreciated the time to learn and exchange ideas with your team.”
[Brand Manager, General Mills]
Join and get inspired!
Book For Your Team!