Top 20 Beauty Influencers United Kingdom

TikTok has become a powerful platform for emerging UK beauty influencers, thanks to its ability to make niche content go viral, regardless of following size. Beauty influencers build loyalty by creating relevant content that targets and engages beauty enthusiasts. The platform’s algorithm also supports niche content, enabling UK beauty influencers to grow by consistently sharing varied content. Additionally, TikTok’s short-form, casual videos enable UK beauty influencers to create content quickly and at a high volume, resulting in a faster turnaround and boosted engagement. 

Beauty thrives on TikTok because the platform offers brands incredible flexibility to collaborate with diverse influencers, each reaching unique audience profiles. UK Beauty influencers are key to this success as they have the freedom to create innovative and authentic content, driving high levels of engagement. This flexibility helps brands reach large audiences, build excitement around product launches, and increase brand visibility in an extremely short time period. Want to learn more? Then check out our Top 20 British fashion influencers, British beauty influencers and UK lifestyle influencers, we cover it all. Do you want to learn more about agencies in this niche? Then make sure to read our guide about top 20 British influencer marketing agencies.

18 OF THE HOTTEST UK BEAUTY INFLUENCERS ON TIKTOK

Atarah Mayhew

@atarahmayhew

CUTE ✅ or FAIL? ❌ TikTok Filters Pick My Makeup 😂🍒 #makeup #filtermakeup #makeupchallenge

♬ original sound – Atarah

Atarah Mayhew is a makeup artist on TikTok known for her imaginative and creative tutorials, often inspired by movies or iconic fictional characters. Atarah’s content frequently features engaging and fun makeup challenges, sometimes using filters to decide her looks. This consistently drives attention from her growing audience.

Lauren Carmen

@laurenncarmen

I love getting ready 🫶 #grwm #grwmroutine #airportgrwm #grwmfortheairport #grwmfortheday

♬ Felt Good About You – Gracie Abrams

Lauren Carmen is one of the rising UK beauty influencers on TikTok known for her hairstyle content and everyday makeup tips. Having collabed with Boots and gifted products from Caudalie, Lauren creates authentic content that seamlessly blends beauty with her own lifestyle, attracting a broad audience.

Mia Mauge 

@miamauge

You riding with me? #thisis58 #over50 #over40 #silverhair #curlyhair #bantuknots #liveyourbestlife #happy

♬ original sound – Mia Maugé

Mia’s TikTok content challenges traditional beauty standards and focuses on authenticity and inclusivity, helping build a loyal audience. She regularly posts casual content and has worked with Armani Beauty, LookFantastic and featured in Vichy’s campaign. Mia is the ideal influencer for brands looking to reach a diverse audience.

Sophie

@sophdoeslife

@Taylor Swift @Taylor Nation we are READY for Nashville!!!!! (our outfits are inspired by Taylor’s VS Fashion show 2013 look 🇬🇧😌) #tstheerastour #taylorswift #swifttok #nashvilletstheerastour

♬ fearless tv – tayloraudios🎧

Sophie creates authentic content with product reviews, in-depth tutorials, and a variety of beauty tips and tricks! She has worked with various makeup brands, such as Rimmel London, e.l.f. and Maybelline, making her an ideal influencer for brands looking to engage beauty enthusiasts who value transparency.

Chloe Roberts 

@chloelouiseroberts

This glam GAVEEEE 🤎🤎 #grwm

♬ original sound – Chloe Roberts

Chloe is passionate about skincare and makeup, creating engaging and chatty ‘get ready with me’ videos, showcasing a variety of looks and providing detailed reviews of the products she uses. Previous collaborations with Maybelline, Garnier, L’Oreal and Glow Recipe make Chloe one of the ideal UK beauty influencers for your next beauty campaign.

Caress Dowling 

@caressmd

the perfect time to pick up some of my @COSRX Official favourites during the @Amazon prime sale ad #COSRX #COSRXDermSkincare #GlassSkin #MirrorSkin #AmazonFinds #AmazonPrimeDay #PrimeDay2024 #PatThePeptide #Peptide #TotalAcneTreatment #Niacinamide #VitaminC #SnailMucin #SnailEssence #SnailCream

♬ sail away (instrumental) – lovelytheband

Caress, a growing skincare enthusiast on TikTok, is known for her relatable and honest content about her skincare routine. Her educational content makes her a trusted source of advice, making her an ideal influencer for skin care brands looking to engage with a skincare-savvy audience.

Janet Adetunji 

@skinandbase

a d – we got some new body care to discuss from @The Ordinary 🤗💓

♬ vibey birds of a feather – Jordan Greenwald

Janet, known as Skin and Base, is a skincare TikTok influencer who educates her audience on products suited for different skin types through voiceovers and ingredient breakdowns. Her informative content helps her audience make product choices. She has collaborated with The Ordinary, a brand known for their targeted skincare.

Nikita Baffour

@nikitabaffour

*NEW* Juvias Place Radiance Booster✨ It’s no secret that I am a huge fan of Juvias’s Place and this is another hit for me! This product can be worn on its own, or with a foundation on top, I have on the @Juvia’s Place I am magic radiance foundation in the shade Tanzania. For a radiance booster, I love that it feels smooth and not textured and grainy, it blends out seamlessly. I’m wearing the shades 0.5 & 1 The deepest shades always start first and I particularly Love that! •Available in 13 shades www.juviasplace.com This is definitely going to be a new staple in my kit! Let me know if you’ll be trying this out? #jpradiancebooster #glowingwithjuvias #magicradiance #dewymakeup #makeup #juviasplace ad #ukblackgirlmakeup #softglammakeup #makeuptutorial Will you be trying the new radiance booster?

♬ original sound – Nikita | Beauty Creator

Nikita is one of the UK beauty influencers to be working with. Her content offers honest reviews of new beauty products and tips to achieve various eye and lip colour combinations. She also swatches a variety of shades, providing advice on how to mix different shades to achieve a desired match . 

Amelia Olivia 

@amelia0livia

GRWM for some really exciting meetings 🏹☁️ ad Products Used @Kiehlsuki Ultra Light Daily UV SPF 50 @Armani beauty Luminous Silk Foundation & Concealer @Lancôme Ultra Wear Concealer for Bronzer @urban decay Hydro Maniac Liquid Blush @YSL Beauty Loveshine High Shine Lipstick @pradabeauty Infusions De Vanille Perfume All products available @Sephora UK #makeup #skincare #grwm #grwmmakeup #makeupforwork

♬ original sound – Amelia Olivia

Amelia is one of the top UK beauty influencers  known for her chatty relatable ‘get ready with me’ videos, explaining why she loves each product and how it works for her. It is no surprise she has collaborated with Cosmetips and featured as the face of a Caudalie campaign. 

Anna

@annasbeautyworld__

asmr girl aesthetic 🎀🍯🍓🍵 #haircare#haircareroutine#skincare#asmr#fyp

♬ hotline (edit) – Billie Eilish

Anna, a self-care-obsessed influencer, creates ASMR content focused on her routines. Anna’s videos are about looking after yourself, making it no surprise she has collaborated with Essie Nail Care, Pureology and Clarins. Her content is incredibly therapeutic and offers a perfect platform for brands focused on holistic self-care.

Ruby Rose Eadie 

@rubyrose.eadie

Rhode peptide lip tints ily!!!! *gifted no obligation to post

♬ original sound – DJ R-LO | The Peoples DJ

Ruby Rose Eadie, a skincare and beauty influencer, creates a variety of engaging content, from product try-ons to unboxings and clothing hauls. She focuses on real, everyday products that we actually need, avoiding overwhelming her audience. Gifted by Rhode and Charlotte Tilbury, she’s one of the UK beauty influencers to use for genuine brand collaboration.

Cher Webb

@cherwebb

Five @Fenty Beauty Faves in 5! ❤️ BASE: Ease Drop Blur & Smooth Tint Stick • FACE PALETTE: SUN STALK’R • BLUSH: 02 Petal Poppin – Cheeks Out • MASCARA: Hella Thicc • LIP GLOSS: Barbados Cherry • FRAGRANCE: FENTY EDP • #cherwebbmakeup #fentybeauty #fyp #fenty #fentylipgloss #grwmmakeup #foundationstick #summermakeup #glowmakeup #easymakeup #fypbeauty

♬ original sound – Cher Webb

Cher is a makeup artist with over 20 years of experience. Her goal is to create content that helps her followers explore makeup confidently. She provides simplified tutorials on how to achieve her favourite makeup looks, whilst sharing her own knowledge. Cher has collaborated with many brands, some of which are Armani Beauty and Clinique.

Sincerely Oghosa

@sincerelyoghosa0

Replying to @Kafilah O the obly glowy skin combi you need for brown skin! The iconic london prep set glow in deep is SOOO Slept on! Linked below #blackgirlskincare #blackgirlbeauty #glowyskincare Black skin care black girl glow glass skin iconic london prep set glow nivea spf

♬ original sound – sincerelyoghosa (O-Wo-Sah)

Sincerely creates gripping beauty tutorials and product try-ons, specialising in darker skin tones. Her content is engaging, blending raw and genuine discussions of her personal experiences with beauty advice. Sincerely often responds to comments, creating relatable and versatile content, making her one of the top UK beauty influencers to work with.

Anjeni

@anjenikhusul

Updated everyday makeup, i’m loving smokey eyes ✨ Products used: @Charlotte Tilbury hollywood filter @maccosmetics blush, concealer @MAC Cosmetics USA foundation @Huda Beauty eyeshadow palette @hudabeautyshop @Huda powder @Benefit Cosmetics UK eyebrow oencil and gel @L’Oréal Paris @lorealparisuk liner @Saie lipgloss @NARS Cosmetics blush @YSL Beauty mascara #makeup #concealer #lorealparis #cleangirl #cream

♬ son original – 🌩

Anjeni creates content around reviews and makeup tutorials, often including transitions of the before and after looks. Her content often blends high end and drugstore brands together. With collaborations including L’Oréal, MAC and e.l.f., Anjeni is an ideal influencer for a variety of makeup and beauty brands.

Lydia Fowler

@lydiafowlermakeup

AUTUMN LIPS 🍂 which one suits me best? @maccosmetics Lovers only Dubonnet Film noir #autumnmakeup #autumnlip

♬ a u t u m n – ✦ ࣪ 🎇🇺🇸꒰f a y e꒱ 🎆🦅✦ ࣪

As a talented makeup artist, Lydia creates a variety of makeup looks, sharing her knowledge through product reviews and try ons. Lydia’s content demonstrates how to use each product, helping followers to recreate looks, often paired with trending sounds. She has collaborated with Glossier, Max Factor and UKLASH.

Quetta Lawson 

@quettalawson

GRWM for a DATE #grwm #getreadywithme #grwmroutine #grwmmakeup #date #dating @thebeautycrop Oui Cherie gripping primer, pore filter setting mist, @madebymitchell build foundation shade ‘lb5’, @HNB Cosmetics concealer shades ‘SF0.5N’ & ‘SF0’, glossy skin blush shade ‘2’, @Lulubellslashes sponge, @Fyne Cosmetics cream bronzer shade ‘4’, @Huda Beauty easy bake loose powder shade ‘cupcake’, @Kosas the sun show bronzer shade ‘waves’, blush is life shade ‘hype’

♬ original sound – Quetta Lawson

Quetta Lawson is one of the top UK beauty influencers within the skin positivity space. Her content often includes ‘get ready with me’ makeup tutorials whilst discussing various topics and storytimes. Quetta also creates first impression review videos She has collaborated with NYX Cosmetics and Rimmel London.

Akta Bavalia

@aktabavalia_hair

#AD How to get the perfect heatless overnight blowout with only 2 products. @L’Oréal Paris Extraordinary oils bundle is now available to buy on TikTok shop! #haircare #blowouthair #heatlesscurls #lorealparis #extraordinaryoil

♬ original sound – aktabavalia

Akta, hair care influencer and training trichologist, shares styling tips and guidance on how to look after your hair and scalp. Her content includes tutorials to achieve different hair styles and product recommendations tailored to different hair types and goals. Akta has collaborated with Kerastase, L’Oréaland Color Wow. 

Natalie O’neill

@natalie_oneillll

Skincare marketing has skewed our perceptions of what can really help with acne. Of course SA can and does work for many, but why then are retinoids (*one of* the most powerful acne treatments) so readily targeted at older people only. They are the GOAT for acne IMO – salicylic acid isn’t the only choice #retinol #retinolskincare #salicylicacid #acnetreatment #acne #acneproneskin

♬ original sound – Natalie O’Neill

Natalie creates content centred around ingredients, offering advice and tips to help her audience navigate through beauty products. She shares affordable ‘dupes’ for higher end beauty products and also debunks beauty myths. Natalie has collaborated with Vaseline and The Inkey List and her focus on effective skincare is perfect for a results driven brand.

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