Raising awareness of The Body Shops brand activism in the Middle-East.

#SHEISTHECHANGE

Our innovative approach for The Body Shop encompassed a powerful and unifying creative concept, #SHEISTHECHANGE, which transcended the realm of mere marketing to become a beacon of empowerment across the Middle East. This umbrella concept was meticulously crafted to invoke positive transformation while instilling a sense of self-worth among women. By fusing the values of positive change and self-empowerment, the campaign aimed not only to resonate with the target audience but also to spark a larger movement within the region.

Over the course of 18 months, we orchestrated a dynamic and multifaceted influencer and social marketign programme that harnessed the potential of each product release to amplify a distinct activist message. This strategic alignment between product launches and purpose-driven messages magnified the campaign's impact, fostering a deeper connection between consumers and the brand. With each new product push, the campaign seized the opportunity to spotlight important social issues, underscoring the brand's commitment to social change beyond traditional beauty standards.

The ripple effect of our campaign #SHEISTHECHANGE reverberated throughout the Middle East, sparking conversations that traversed cultural norms. The campaign's effectiveness in addressing and challenging prevailing social constructs garnered the attention of industry experts, leading to a slew of creative and marketing awards. The recognition was not only a testament to the campaign's innovation and impact but also a validation of its ability to steer regional dialogue toward progressive themes.