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Positioning FOREO as the market-leader in the beauty space.

A global social marketing and influencer-led campaign to position the FOREO beauty brand as the number one choice in the market.

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To defend FOREO’s market-leading position from the cheaper alternatives arriving on the market and therefore to justify the brand’s premium price. To reinforce FOREO’s credibility and showcase the advanced technology that other brands cannot replicate.

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Consumers are prepared to invest in premium skincare products that offer quality, proven results and trust legitimate and reputable testimonials.

We developed a 3-month influencer marketing programme in line with key seasonal moments and product launches. Beauty and lifestyle influencers were carefully selected based on numerous criteria and real brand affinity to tell the story of how Foreo’s technology helps all skin types “get the perfect glow.”

20M+

Reach

25M+

Impressions

50%

Sales increase

OURWORK...

OUR WORK

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