The social media landscape is constantly evolving, and in recent times we have seen a rapid increase in social commerce marketing. While social platforms are still a primary vehicle to inspire and provide value to your audience, they are fast becoming the perfect platforms for brands to transact with those who follow them.
Social commerce is only set to grow and Socially Powerful is at the forefront of the industry that enables brands to create seamless shopping experiences across all social media platforms. We understand that audiences spend more time staying connected on their mobile phones and devices than anywhere else. Social media provides brands with the perfect opportunity to turn social engagement from active and inspired consumers into sales.
Socially Powerful’s mission is to become the leading social agency and e-commerce marketing agency across all social platforms. We’re riding the social shopping wave, constantly learning and educating ourselves about an ever-changing industry.
We keep up to date with the latest social commerce platform updates from Facebook, Instagram, TikTok, Pinterest and more. All platforms have begun implementing different methods to make social media content shoppable, enabling customers to shop quickly, find and purchase products within the app, without the hassle of being redirected to a new landing page. We can keep your brand at the forefront, on top of any movement in the market and, most importantly, ahead of your competition.
Add live streaming ecommerce to the mix and social commerce is an industry ready to explode. With an incredibly interactive social strategy that incorporates KOL and influencer marketing to showcase your products in the correct context, you can use live shopping platforms to drive home the latest offers, sales periods and product launches directly to your consumers.
We help brands move away from poor conversations and muddled brand messages by focusing on the creativity and engagement social commerce provides, delivering substantial brand experiences through influencers.
As your live ecommerce marketing agency, we begin with an A-to-Z analysis of your social media footprint in order to understand how our social commerce strategies will fit into your marketing mix and customer journey. This helps us define a bespoke, end-to-end social commerce strategy that uses a combination of services, designed to drive the most effective, ROI-focused results. We offer all services from creative, strategy, paid media, metaverse marketing, talent management, social live streaming, video production, community management and more.
If you aren’t making the most of social commerce platforms or livestream shopping, you are missing out on a tremendous opportunity. Social commerce is where brands and retailers use influencers and celebrities to sell products or services through live commerce platforms. Social commerce presenters have blurred the lines between shopping and entertainment, making live streams highly dynamic with interactivity and entertainment, displaying products and answering customer questions in real-time. Social commerce is the new modern-day shopping.
Using paid media, we supercharge your social commerce marketing campaigns to ensure the highest possible results for your brand across all social platforms. Our paid social strategy is simple and hard-hitting, taking the best performing organic content and pushing it to timelines of demographically relevant social media audiences. We deliver performance marketing for your social commerce campaigns as you’ve never seen before.
We help brands achieve the most from retargeting by tapping into buyer behaviour and tracking performance, impact and conversions. Our team optimises the delivery of relevant ads, ensuring we target consumers who are most likely to take action on relevant offers and products. To those who aren’t yet ready to make a purchase, we drip-feed dynamic ads and content across Google, Facebook, Instagram and TikTok.
We understand social commerce is a new and difficult phenomenon, so we will take care of integrating all social commerce solutions for your branded accounts across Instagram, Facebook, TikTok and more, ensuring you’re all set up to achieve the results you want from your audience.
We develop innovative influencer marketing campaigns tailored to a brand’s social commerce goals. Whether that involves live shopping campaigns, social organic content or influencer brand partnerships, all our services have long-term business goals in mind with creativity, guaranteed performance and influencers at their core. Whether you’re looking to access global celebrities, the biggest influencers on social media—through macro, micro and even nano influencers—we have you covered.
Socially Powerful has been using live streaming shopping platform Amazon Live for social commerce campaigns since its inception. Amazon Live, combined with our team’s specialist social commerce strategies, delivers campaigns that educate customers on your products, inspires with real-world solutions to problems and educates with real-time brand interaction. We introduce shoppers to products seamlessly, connecting you to your audience in real-time, providing them with the necessary information to make confident purchasing decisions.
Socially Powerful has been helping brands utilise AliExpress Live since its inception with the most effective social commerce marketing campaigns. We can help you drive awareness and consideration, educate shoppers with benefits and special offers, produce an interactive environment for live demonstrations and most importantly, sell out product lines.
Using our award-winning internal video production team, we offer a full suite of live video services for social commerce. From the creative aims, product detail and procurement, social planning of which platforms to utilise, through to technical integrations and distribution. We also plug in our insights team to monitor performance in real-time, optimise and then finally report through to you the results.
Stats don’t lie. With an annual growth rate of 30%, the social commerce market is expected to reach over $600bn globally by 2027. With the evident power social commerce has to drive revenue for brands, it’s definitely a sector you can’t ignore. Brands need to make sure they stay relevant and educated on the developments of social commerce. With our social commerce marketing expertise, Socially Powerful is here to be your partner and drive future growth.
With more and more people spending their time online and on social media platforms (the average adult spends 3.5 hours a day using the internet on their mobile phones), it’s understandable why the social commerce market is growing so quickly. Pairing this with purchasing convenience and brands offering discounts, early access, same-day deliveries and everything else that encompasses social commerce… offline shopping in physical stores seems like a hassle!
Our strategies are reverse engineered from three key questions: what are you trying to achieve? Who are you trying to target? What are your campaign objectives? These questions allow us to make informed decisions on which social commerce strategy to go for, which influencers to work with and which platforms will capture your target audience’s attention to develop long-lasting engagement and business impact. Whether you want to build your brand, connect to new audiences or drive traffic, downloads and sales, our informed strategies ensure your social campaigns success.