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Changing the perception of Huawei, globally and driving product sales.

Huawei Mobile, a global marketing campaign across influencer marketing, social video production, event and experiential activations.

Challenge

Challenge

Challenge

Consumers fear that Chinese technology lacks the quality that other markets can offer, so Huawei needed to change this perception in order to increase sales, trust and positive sentimment in Western markets.

SOLUTION

SOLUTION

SOLUTION

A 12-month Social Media strategy spanning multiple product launches across Europe and the US. Through our deep understanding of the cultural differences of consumers in each market and the needs of our target audience, we crafted a global series of powerful, online and offline hero Influencer activations to help Huawei connect with their audience.

We helped shift the perception of Huawei from a Chinese brand with little awareness or credibility to a leading tech company at the hearts of audiences within a variety of passion points and demographics.

RESULTS

RESULTS

RESULTS

100M+

Impressions

20M

Engagements

34%

Sentiment Uplift

OURWORK...

OUR WORK

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