Positioning FOREO as the market-leader — Socially Powerful UK
Positioning beauty tech brand FOREO as the market leader for skincare utilising a global influencer marketing and social content campaign. Socially Powerful UK.
Challenge
Challenge
ChallengeTo defend FOREO’s market-leading position from the cheaper alternatives arriving on the market and therefore to justify the brand’s premium price. To reinforce FOREO’s credibility and showcase the advanced technology that other brands cannot replicate.
SOLUTION
SOLUTION
SOLUTIONConsumers are prepared to invest in premium skincare products that offer quality, proven results and trust legitimate and reputable testimonials.
We developed a 3-month influencer marketing programme in line with key seasonal moments and product launches. Beauty and lifestyle influencers were carefully selected based on numerous criteria and real brand affinity to tell the story of how Foreo’s technology helps all skin types “get the perfect glow.”
20M+
Reach
25M+
Impressions
50%
Sales increase
OUR WORK
01
/
07
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