Macro-influencers are a level down from mega-influencers, in terms of following. Typically, a macro-influencer is one which falls between having 100,000 to one million followers on their social channel.
Unlike most celebrity-influencers, macro-influencers have gained their fame through the internet itself, whether that was through vlogging, or by producing entertaining or inspiring content. These influencers are often pioneers in a specific space, whether that be gaming, fashion, sports, lifestyle, comedy or beauty, they are known for something and gained notoriety for creating innovative content.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the US, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.