Although the marketing landscape is constantly changing, influencer marketing remains a consistent trend. However, many brands struggle to make influencer marketing a long-term, smart investment that positively impacts their sales. As a leading provider of influencer marketing services, we know we can help.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the US, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.
Socially Powerful guarantees results that outperform traditional marketing channels. By acting as an extension of your team, we design and implement bespoke influencer marketing strategies. Alongside achieving an outstanding ROI, we also provide complete social media services, including social video production, social commerce, talent management, metaverse marketing, content distribution and community management. In addition to an end-to-end social agency service, we also deploy one-off activations or long-term influencer programmes.
As a leading provider of influencer marketing services, our approach is channel and platform agnostic. With our data and insights team, we use years of data collection and previous campaign performance to guarantee results. We’re so confident we’ll hit the KPIs that if we don’t, you don’t pay us.
Whatever you’re hoping to achieve—driving traffic, downloads, sales or connecting to new audiences—we reverse engineer from the agreed outcome to make informed decisions. Influencers, creatives and platforms chosen are supported with data, metrics and platform analysis to develop long-term business impact.
Influencer marketing has become one of the most established forms of digital marketing. It has grown from a buzzword to a mainstream social media marketing strategy, yet it is commonly misunderstood and misused by brands. Influencer marketing uses online creators to mention or endorse brands/products to their followers.
Influencer marketing is constantly evolving along with the needs and wants of consumers. We’ve entered a digital-first age, where the only way to stay connected is online and through social media. But, the one thing that connects us more than social media is consumption, which is why influencer marketing will only continue to spark new opportunities.
Within influencer marketing, it is important to plan the precise strategy for your brand, understand who your audience is and deliver engaging content at the right time. Achieving these three things will show you the astonishing effect influencer marketing has. Influencer marketing needs to be driven by data and results (not just pretty photos or likes and comments) which is something we specialise in.
Influencers are individuals that we are compelled to follow. They might be viewed as experts within their niche markets, or have the power to affect our purchasing decisions. They typically have a close relationship with their followers, which is what distinguishes them from celebrities. Influencers live on all social media platforms, from Instagram to LinkedIn. They create regular content on their preferred social media channels for their audiences.
There are various types of influencer, and they can be separated in numerous ways. They can be split by size (mega, macro and micro influencers), by type of content (videos, pictures or blogs), level of influence and niche. The type of influencer used will vary depending on your brand and target audience.
When done correctly, the benefits of influencer marketing can be exponential. The main benefits of influencer marketing can be summarised as: greater reach, ability to contextualise your brand, better trust or credibility and greater lead-to-sales conversions.
Influencer marketing allows brands to speak directly to their existing and target audiences. Brands can be part of the messaging, timing and type of content produced. This allows brands to target and create a community from the exact audience they desire.
Influencer marketing increases the reach of a brand significantly. Social users are exposed to the brand, its story and the products or services it offers. Often, an influencer will have audience members that are on the fence about the brand, and an endorsement from the influencer will encourage the lead to become a customer. Brands can also reach potential customers with ease.
Nowadays, consumers demand authenticity from brands, and a great way to achieve this is through influencer marketing. Influencers have a pre-existing trusting relationship with their followers, and by working with them brands are able to tap into this relationship. These followers associate the influencer as a credible expert within their market, and this view is extended to the brand as a result of the collaboration.
We are global experts in influencer marketing and use data driven results to find the best influencers and strategies to use for your brand.
When choosing an agency to work with, you need to be able to understand their motives. Working with an agency that has close ties with specific influencers won’t ensure an unbiased and tailored strategy because the agency will have a conflict of interest and may not be working for the true benefit of the brand.
As an independent influencer agency, we provide impartial influencer recommendations, driven by data and experience. Our expert social scientists will provide you with a specifically tailored strategy for your brand, carefully considering your audience, objectives and voice.
We ask our clients three key questions – what are you trying to achieve? Who are you trying to target? What are your campaign objectives?
We reverse engineer from the agreed outcome to make informed decisions on which influencers, creatives and platforms will best engage the target audience, develop lasting engagements and cause a positive impact on your business.
The marketing landscape is continually evolving; however, a consistent trend is influencer marketing. Many brands struggle to make influencer marketing a smart, long-term investment that impacts their sales. As a leading provider of influencer marketing services, we know we can help.
Socially Powerful guarantees results that outperform traditional marketing channels. Acting as an extension of your team, we design and implement bespoke macro and micro influencer marketing programmes. We provide full social agency services, including social video production agency services, content distribution and community management agency, while focusing on achieving an outstanding ROI. Alongside offering a full end-to-end agency service, from strategy and creative to execution and operations, we can also deploy one-off activations or long-term influencer programmes.
So, if you’re looking for influencer marketing services to help grow brand awareness, drive app downloads or increase sales, look no further.
As an independent global influencer marketing agency, we provide impartial influencer recommendations, driven by data and experience. You can trust our social scientists to provide a strategy aligned to your brand, audience, and objectives.