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May 19 2021

Top Most Popular YouTube Categories

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YouTube is the biggest video-sharing platform in the world with 2.3 billion users across the globe. As a result, there are endless types of YouTube categories that are available to watch on the site. In recent years, we have seen a rise in YouTube influencers, which has led to more people becoming aspiring content creators on the platform. Most influencers focus their content on specific niches, where they typically have expertise in their chosen field. They captivate their target audiences through their shared interests within these niche YouTube categories. Whether it’s food and travel, or fashion and beauty, there is something for everyone to enjoy on YouTube. 

There are tonnes of YouTube influencers who have made it big on the platform, so it may seem like there is no room for new and authentic content. However, YouTube is constantly growing, which means that there will always be room to make videos for different YouTube content categories. 

Are you looking to start your own YouTube channel? Due to the fact that YouTube is saturated with content, it can be difficult to decide where to begin. We have compiled a complete list of the top YouTube channel categories to grow your business.

Top 5 YouTube video categories

1. Beauty

Beauty is one of the most successful YouTube video categories. Top beauty influencers are recognised for their knowledge and expertise in makeup. They regularly post makeup tutorials and reviews of different brands, with some influencers even creating their own makeup collections. Beauty influencers are in high demand for a variety of brands, and are known for creating products such as eyeshadow palettes through makeup brand collaborations. The best beauty bloggers tend to use catchy introductions in each video, which showcases their vibrant personalities and entices their viewers.  

Jeffree Star is arguably the most renowned beauty influencer. Thanks to his popular YouTube channel and the release of his own cosmetics collection, Jeffree Star Cosmetics, he is one of the richest YouTubers in the world.

2. Education

Educational videos belong to the YouTube category list. They are proven to be one of the most popular YouTube categories today. Some of the most-viewed educational YouTube videos are those that are primarily targeted towards small children. There are also many educational videos that are not just aimed at children. For example, language-learning videos are extremely popular on YouTube. 

Cocomelon is one of the most subscribed YouTube channels and has billions of views. Their content is solely focused on animated nursery rhymes that help toddlers and young children learn different topics such as colours, numbers and parts of the body.

3. Gaming

Gaming is undeniably one of the most lucrative YouTube categories to exist. The best gamers in the industry have millions of subscribers on the platform and are among the highest-paid YouTubers in the world. Gaming pioneer, PewDiePie, has one of the most subscribed YouTube channels in the world with 110 million subscribers. 

The YouTube channels that are dedicated to gaming are known for live streaming their gameplay videos. They post let’s play commentary videos to their YouTube channels, which consist of footage from their favourite video games. If gaming is the type of channel for you, remember that your personality can go a long way. The best gamers are known for their bold characters and sense of humours.

4. Vlogs

Vlogging has almost become a fundamental aspect of YouTube. It is one of the simplest YouTube channel categories. A vlog is essentially a short video that consists of everyday activities of one person or a group of people. For example, many YouTube channels dedicated to vlogging post videos about their daily lives, a trip abroad, or an apartment tour. Vlogs can revolve around any topic which is why they are so popular. It is important to note that any type of YouTube channel can upload vlogs to their channel. This adds more insight into the personal lives of YouTubers. Many YouTube influencers choose to create channels that are separate from their main accounts that are entirely centred on vlogging. 

Some of the most reputable vloggers on YouTube are Lilly Singh and Casey Neistat.

5. Health & Fitness

There are different kinds of YouTube categories that post videos related to health and fitness, but they are not necessarily experts within this specific niche. The types of YouTube channel categories that devote their content to health and fitness tend to amass huge followings. The top fitness influencers on YouTube demonstrate their discipline and dedication not only to themselves, but to their fans. They are motivated to improve the lifestyles of their subscribers in ways that are fun and engaging. From releasing exciting recipes and nutrition plans to uploading short workout videos, health and fitness YouTubers have a positive influence on millions of Instagram users.

Some examples of health and fitness influencers on the YouTube channel category list are Chloe Ting and Kayla Itsines.

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